Survey Data

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• Do People Read Long Articles on Their Smartphones?Ayaz Nanji
  Long-form news articles get roughly the same number of mobile visitors as short-form articles—but garner twice as much engaged time, according to recent data from the Pew Research Center.
  Content, Copywriting, Mobile Marketing, Research Summaries, Survey Data, Writing
• The State of Digital Marketing in India: Budget and Channel TrendsAyaz Nanji
  Nearly three-quarters (73%) of marketers in India say they plan to increase their digital marketing spend this year, according to recent research from Octane.
  Content Marketing, Digital Marketing, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data
• Influencing B2B Tech Purchases: Buyers' Content Preferences by Age and Funnel StageAyaz Nanji
  Which types of information do B2B technology buyers value most at different stages of the purchase funnel? Do buyers of different ages prefer different content formats and sales approaches?
  B2B Marketing, Content, Content Marketing, Research Summaries, Sales, Survey Data
• Teens' Favorite Media Platforms, Fashion Brands, and RestaurantsAyaz Nanji
  American teenagers now spend more time watching video on Netflix and YouTube than watching traditional cable television, according to recent research from Piper Jaffray.
  Branding, Customer Behavior, Demographics, Research Summaries, Survey Data, Television, YouTube
• The Most Important Mobile E-Commerce FeaturesAyaz Nanji
  Consumers who use their smartphones to shop say the most important feature of a mobile e-commerce offering is being able to easily see product photos, according to a recent report ...
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Survey Data
• The Best Resume Format for MarketersAyaz Nanji
  Most executives say they still prefer to receive resumes in a Word or PDF format from candidates applying for creative (i.e., non-technical) marketing roles at their company, according to recent ...
  Career Management, Management, Research Summaries, Survey Data
• Why Employees Don't Share Company News on Social MediaAyaz Nanji
  Many workers say they do not share their company's updates on social media because they do not know whether or not they're supposed to be posting and because they are ...
  Corporate Communications, Research Summaries, Social Media, Social Networking, Survey Data
• Digital Agencies in 2016: Work and Wage TrendsAyaz Nanji
  How do digital agencies charge clients for work? Which employees are paid the most? How long do projects tend to take?
  Digital Marketing, Research Summaries, Survey Data, Websites
• What Journalists Want From Online Corporate NewsroomsAyaz Nanji
  Most (95%) journalists say they access a corporate digital newsroom at least once a month, according to a recent report from ISEBOX.
  Corporate Communications, Public Relations, Research Summaries, Survey Data
• The 10 Most Authentic Global BrandsAyaz Nanji
  Consumers say Disney is the most authentic global brand, followed by BMW, according to a recent research from Cohn & Wolfe.
  Brand Management, Branding, Research Summaries, Survey Data
• Small Business Owners' Favorite Digital Tools and PlatformsAyaz Nanji
  Which software programs and digital platforms do small business owners recommend most to their peers? To find out, Alignable polled 7,500 SMBs in 1Q16.
  Customer Behavior, Research Summaries, Small Business, SMBs, Survey Data, Technology
• Which Departments Most Influence B2B Purchase Decisions?Ayaz Nanji
  Between three and five corporate departments weigh in on B2B purchases, on average, according to recent research from LinkedIn.
  B2B Marketing, Customer Behavior, Research Summaries, Sales, Sales and Advertising, Survey Data
• 10 Questions to Ask Before Launching Mobile App SurveysKeren Wexler
  Anyone doing serious mobile app marketing knows surveys can be useful for understanding app satisfaction, getting feedback on new functionality, understanding why a feature isn't being used, or collecting general ...
  Customer Behavior, Market Research, Mobile Marketing, Survey Data
• The Content Preferences of Nonprofit DonorsAyaz Nanji
  Nearly three-quarters (72%) of donors say poor content affects whether they decide donate to a nonprofit organization, according to a recent report from Abila.
  Content, Content Marketing, Content Strategy, Nonprofits, Research Summaries, Survey Data
• Are B2B Sales Meetings Useful?Ayaz Nanji
  Vendors say most sales meetings are a valuable part of the B2B purchase process, whereas buyers say most meetings are not valuable, according to a recent report from Altify and ...
  B2B Marketing, Research Summaries, Sales, Sales and Advertising, Survey Data
• How Business Leaders View Digital MarketingAyaz Nanji
  More than three-quarters (78%) of business leaders say their company's digital marketing efforts are somewhat or very successful, according to a recent report from Act-On Software and Ascend2.
  Digital Marketing, Interactive Marketing, Marketing Challenges, Marketing Strategy, Research Summaries, Survey Data
• CEOs and Social Media: What the Public Expects of Leaders [Infographic]Ayaz Nanji
  Nearly two-thirds of Americans say senior business leaders should have public-facing social media accounts, according to recent research from G&S Business Communications and Harris Poll.
  Management, Research Summaries, Social Media, Social Networking, Survey Data
• What Americans Listen to While CommutingAyaz Nanji
  Americans still prefer to listen to traditional AM/FM radio while commuting in their cars, according to a recent report from Edison Research.
  Customer Behavior, Research Summaries, Survey Data
• How Stressful Are Senior Marketing Jobs?Ayaz Nanji
  Most senior marketers say their jobs are stressful, but many also say some level of pressure makes them more productive, according to recent research from The Creative Group.
  Career Management, Research Summaries, Survey Data
• Content Preferences of Millennial B2B BuyersAyaz Nanji
  How involved are Millennials in B2B purchasing decisions? What are the content preferences of these buyers?
  B2B Marketing, Content, Content Marketing, Customer Behavior, Millennials, Research Summaries, Survey Data