Survey Data

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• The Top Challenges Facing B2B MarketersAyaz Nanji
  B2B marketers say increasing brand awareness and dealing with budget constraints are the top challenges they face, according to a report from B2B International.
  B2B Marketing, Marketing Challenges, Marketing Strategy, Research Summaries, Survey Data
• The Top Sales Challenges of 2016Ayaz Nanji
  What are the biggest challenges that salespeople will face this year, from prospecting through closing and account management?
  Research Summaries, Sales, Sales and Advertising, Survey Data
• How Internet Usage and Smartphone Ownership Vary by CountryAyaz Nanji
  Internet and smartphone access is increasing rapidly, but large gaps remain between developed and emerging economies, according to recent data from the Pew Research Center.
  Customer Behavior, Digital Marketing, Research Summaries, Survey Data
• Digital Tools Recommended Most by SMB Owners [Infographic]Ayaz Nanji
  Here are the digital products and services—along with their Net Promoter Scores—that small and midsize business owners are most likely to recommend to their peers.
  Customer Behavior, Digital Marketing, Research Summaries, Small Business, SMBs, Survey Data
• The Most Effective Elements of Clickbait Article HeadlinesAyaz Nanji
  What makes a clickbait article headline effective? Does it include a number? The mention of an animal? Some topic currently in the news?
  Blogging, Content, Research Summaries, Survey Data, Web Copy, Writing
• Which Types of Facebook Brand Posts Get the Most Engagement?Ayaz Nanji
  Do shorter or longer Facebook posts get more Likes, comments, and shares? Is it better to embed videos directly on the social network or use YouTube links? What days and ...
  Facebook, Research Summaries, Social Media, Social Networking, Survey Data
• Trump vs. Sanders: Who's Winning on Twitter?Ayaz Nanji
  Donald Trump and Bernie Sanders have been two of the most talked about presidential candidates this election cycle by the press, but what about on social media? Which maverick US ...
  Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• The Top Elements of Great (and Terrible) Customer ServiceAyaz Nanji
  Which elements of customer service are very important to consumers? What are the customer service issues that frustrate people most?
  Customer Behavior, Customer Experience, Customer Satisfaction, Customer Service, Research Summaries, Survey Data
• Small Business Websites: The Haves and Have-NotsAyaz Nanji
  Just under half (46%) of small business owners say their company does not have a website, according to a recent report from Clutch.
  Research Summaries, Small Business, Survey Data, Websites
• Content and Social Tactics That Generate Leads for B2B MarketersAyaz Nanji
  B2B marketers say whitepapers and LinkedIn are the most effective digital content and social media tactics for generating leads, according to a recent report from DemandWave.
  B2B Marketing, Content, Content Marketing, Lead Generation, LinkedIn, Research Summaries, Social Media, Social Networking, Survey Data
• The Most Effective Ad Types for Influencing VotersAyaz Nanji
  Most Americans say they have very little or no interest in political advertisements, according to a recent report from KSM Media and ORC International.
  Advertising, Customer Behavior, Research Summaries, Survey Data, TV
• B2B Buyers' Favorite Content Types and ChannelsAyaz Nanji
  The content B2B buyers say they want from vendors differs from the content salespeople and marketers believe is most effective, according to a recent report from LinkedIn.
  B2B Marketing, Content, Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Survey Data
• Are Marketers Succeeding With Their Personalization Strategies?Ayaz Nanji
  Most senior marketers are somewhat or very confident that their company's personalization strategies will create stronger relationships with customers, according to a recent report from the CMO Council and Microsoft.
  Marketing Strategy, Personalization, Research Summaries, Survey Data
• Small Business Owners' Top Marketing Priorities and Challenges in 2016Ayaz Nanji
  Nearly half (47%) of small business owners say they personally handle the bulk of their company's marketing efforts, according to a recent report from Infusionsoft.
  Content Marketing, Marketing Challenges, Marketing Strategy, Research Summaries, Small Business, SMBs, Survey Data
• How to Improve the Relationship Between Marketing and Sales TeamsAyaz Nanji
  Most marketers and salespeople say their departments generally get along well but that there are a few key areas of the relationship that could be improved, according to recent research ...
  Management, Marketing Operations, Research Summaries, Sales, Survey Data
• What Motivates Consumers to Share Videos Made by Brands?Ayaz Nanji
  An overwhelming majority (97%) of US consumers say they would be willing to share a video from a brand with their friends or on a social network, according to a ...
  Customer Behavior, Digital Marketing, Research Summaries, Social Media, Survey Data, Videos
• What's the Key to Great Customer Service?Ayaz Nanji
  What is the most important element of an excellent customer service experience? It's all about speed, according to a recent report from Verint.
  Customer Experience, Customer Satisfaction, Customer Service, Research Summaries, Retail Marketing, Survey Data
• Do Marketers Hug Their Coworkers and Clients?Ayaz Nanji
  It has become more acceptable over the past five years for marketers to greet coworkers they know well with a hug rather than a handshake, according to a recent report ...
  Career Management, Customer Relationships, Research Summaries, Survey Data
• How Often (and Why) Consumers Delete Mobile Apps From Their PhonesAyaz Nanji
  Most smartphone users in the United States regularly go through their phones to look for and delete unused apps, according to a recent report from Yahoo Advertising.
  Customer Behavior, Mobile Marketing, Research Summaries, Survey Data
• Content Marketing Staffing in EnterprisesAyaz Nanji
  Some 27% of enterprise companies developed a global content strategy last year, and many say they now have at least one employee dedicated to overseeing content creation, according to a ...
  Career Management, Content Marketing, Research Summaries, Survey Data