Survey Data

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• What Consumers Want From Brand EmailsAyaz Nanji
  Most consumers sign up for marketing emails from brands to receive discounts and promotions, according to recent research from Adestra.
  Customer Behavior, Digital Marketing, Email, Email Marketing, Research Summaries, Survey Data
• How Media Consumption Habits Are Changing [Infographic]Ayaz Nanji
  Millennials age 14-25 now spend more time streaming online video content than watching live television, according to a recent report from Deloitte.
  Customer Behavior, Millennials, Research Summaries, Survey Data, TV
• Digital Content Download Trends for 2016Ayaz Nanji
  The smartphone has overtaken the personal computer as the dominant device for downloading digital content, according to a recent report from Limelight Networks.
  Content, Customer Behavior, Digital Marketing, Research Summaries, Survey Data
• Marketing Hiring Trends for 2016Ayaz Nanji
  Which areas of expertise and which skill sets are most in demand by employers looking to make marketing hires this year?
  Career Management, Management, Research Summaries, Survey Data
• How Long Will Consumers Wait for an E-Commerce Page to Load?Ayaz Nanji
  Most consumers are not willing to wait for longer than a few seconds for an e-commerce page to load, according to recent research from Imperva Incapsula.
  Customer Behavior, E-Commerce, Research Summaries, Survey Data, Websites
• The State of B2B Content PersonalizationAyaz Nanji
  Most B2B marketers are tailoring content to specific audiences to some degree, but much of that personalization is done manually, according to recent research from Seismic and Demand Metric.
  B2B Marketing, Content, Content Marketing, Personalization, Research Summaries, Segmentation, Survey Data
• Sales Leaders Bullish on 2016Ayaz Nanji
  Most sales leaders say they are optimistic about business growth for the rest of 2016, according to recent research from InsideSales.
  Research Summaries, Sales, Sales and Advertising, Survey Data
• 2016 Email Marketing Salary GuideAyaz Nanji
  What is the median salary of email marketers in the United States? How does pay vary by age and gender?
  Career Management, Email, Email Marketing, Research Summaries, Survey Data
• Do Most Americans Check Their Smartphones in the Bathroom?Ayaz Nanji
  What percentage of Americans adults uses smartphones while in the restroom? To find out the answer to that essential question, Phrasee polled 940 people age 18 and older in the ...
  Customer Behavior, Mobile Marketing, Research Summaries, Social Media, Survey Data
• How SMBs Are Using Social MediaAyaz Nanji
  More than two-thirds (67%) of small and midsize businesses are are already using social media as part of their marketing efforts or plan to start doing so sometime this year, ...
  Digital Marketing, Facebook, Research Summaries, Small Business, SMBs, Social Media, Social Networking, Survey Data
• How Hospitals Are Approaching Content MarketingAyaz Nanji
  Nearly two-thirds (73%) of hospitals in the United States are already engaging in content marketing, and an additional 19% plan to start this year, according to recent research from True ...
  Content, Content Marketing, Content Strategy, Research Summaries, Survey Data
• How Marketers Generate Content IdeasAyaz Nanji
  Most marketers still develop ideas for content based on intuition rather than research or data, according to a recent report from Rundown.
  Content, Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Survey Data
• The Most Popular Messaging Apps With Young ConsumersAyaz Nanji
  Snapchat has the youngest audience by far of any major messaging app, according to recent data from GlobalWebIndex.
  Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking, Survey Data
• Do People Watch Long Videos on Smartphones?Ayaz Nanji
  Some 31% of videos watched on mobile phones are longer than 10 minutes in length, according to a recent report from Ooyala.
  Content, Customer Behavior, Digital Marketing, Research Summaries, Survey Data
• What Marketers Look for in Entry-Level CandidatesAyaz Nanji
  What are the key things senior marketers look for in creative (i.e., non-technical) entry-level job candidates?
  Career Management, Management, Research Summaries, Survey Data
• Customer Experience Rankings: The 25 Best (and Worst) BrandsAyaz Nanji
  Consumers in the United States say supermarkets Publix and H-E-B are the businesses with the best customer experience, according to a recent report from the Temkin Ground.
  Customer Behavior, Customer Experience, Customer Loyalty, Customer Satisfaction, Customer Service, Research Summaries, Survey Data
• How Gender-Diverse Is the Digital Marketing Industry?Ayaz Nanji
  More than two-thirds of online marketers are men, and that proportion is even higher in many technical roles, according to a report from Moz.
  Career Management, Management, Marketing Strategy, Research Summaries, Survey Data, Women
• Is Digital B2B Advertising Effective?Ayaz Nanji
  Some 71% of of B2B marketers say their company's digital ads sometimes or always fail to meet expectations, according to a recent report from Demandbase.
  Advertising, B2B Marketing, Digital Marketing, Marketing Challenges, Research Summaries, Sales and Advertising, Survey Data
• Do Consumers Read Emails Sent by Businesses?Ayaz Nanji
  What percentage of emails sent by businesses are viewed by consumers? What share of messages end up in spam folders, on average?
  Customer Behavior, Digital Marketing, Email, Email Campaigns, Email Deliverability, Email Marketing, Research Summaries, Survey Data
• The 10 Companies With the Best Reputations [Infographic]Ayaz Nanji
  Among major corporations, Amazon has the best reputation with consumers in the United States, according to a Nielsen infographic based on findings from the Harris Poll.
  Customer Satisfaction, Reputation Management, Research Summaries, Survey Data