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• Monitoring Customer Experience: A Holistic Approach for Business SuccessNico Dato
  Customers of businesses that don't focus on good customer experience are leaving in droves. Here's how to monitor customer experience and why a more holistic approach to doing so will ...
  Big Data, Customer Experience, Customer Insight, Customer Relationships, Data, Research, Social Analytics, Survey Data
• Who Is Responsible for Marketing Technology Purchase Decisions?Ayaz Nanji
  The role of the person who is ultimately responsible for deciding which marketing technologies to purchase varies widely from company to company, according to recent research from DataXu.
  Marketing Strategy, Research Summaries, Sales, Survey Data, Technology
• How Well Are B2B Marketing and Sales Teams Working Together?Ayaz Nanji
  B2B salespeople and marketers have very different views on what share of leads are followed up on, according to recent research from the Marketing Advisory Network.
  B2B Marketing, Marketing Strategy, Research Summaries, Sales, Sales and Advertising, Survey Data
• Is It Appropriate for Marketers to Use Emojis at Work?Ayaz Nanji
  Do marketers believe it is OK to use emojis in workplace communications? Does the appropriateness change depending on the context?
  Career Management, Research Summaries, Survey Data, Writing
• How Pokémon Go Players Engage With Businesses [Infographic]Ayaz Nanji
  Some 82% of Pokémon Go players say they have visited a business while using the game, according to recent research from Slant Marketing.
  Augmented Reality, Digital Marketing, Mobile Marketing, Research Summaries, Survey Data
• The Companies With the Best (and Worst) Website ExperiencesAyaz Nanji
  Consumers say USAA Bank and Regions Bank are the companies with the best website experiences, according to recent research from the Temkin Group.
  Customer Experience, Digital Marketing, Research Summaries, Survey Data, Websites
• B2B Data Management: Marketers' Top Goals and ChallengesAyaz Nanji
  B2B marketers say the most important goal of their data management strategy is to improve ROI measurability, according to recent research from Openprise and Ascend2.
  B2B Marketing, Data, Marketing Challenges, Marketing Strategy, Research Summaries, Survey Data
• The 10 Brands With the Most Buzz in 2016Ayaz Nanji
  Amazon and Netflix are the most "buzzed" about brands in 2016, according to recent research from YouGov BrandIndex.
  Brand Awareness, Brand Management, Branding, Research Summaries, Survey Data
• Back-to-School Shopping Trends for 2016Ayaz Nanji
  Some 85% of American parents plan to use a smartphone to help with their back-to-school shopping this year, according to a recent report from Retale.
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Retail Marketing, Survey Data
• How People Use Facebook and Instagram in Different WaysAyaz Nanji
  Instagram users have a broader variety of reasons for visiting that platform than Facebook users do for visiting their platform, according to recent research from Facebook IQ and Ipsos Connect.
  Digital Marketing, Facebook, Instagram, Millennials, Research Summaries, Social Media, Social Networking, Survey Data
• Are Marketers Optimistic About the Rest of 2016?Ayaz Nanji
  Most marketers in the US say they think that revenue will increase through the rest of 2016 and that the marketing function is growing in influence within their organization, according ...
  Marketing Strategy, Research Summaries, Survey Data
• The Top 20 Companies Millennials Want to Work ForAyaz Nanji
  Millennials rank 3M and Google as the top two companies they'd like to work for, according to recent research from The National Society of High School Scholars (NSHSS).
  Career Management, Google, Millennials, Research Summaries, Survey Data
• Do Consumers Like Emojis in Marketing Messages?Ayaz Nanji
  How do consumers feel about seeing emojis in marketing messages? Do their feelings toward emojis change depending on the type of message in which the emojis are included?
  Content, Copywriting, Customer Behavior, Research Summaries, Survey Data, Writing
• The State of Online Video in 2016Ayaz Nanji
  The percentage of consumers who watch 10 or more hours of online video each week is steadily increasing, according to recent research from Limelight Networks.
  Content, Customer Behavior, Facebook, Research Summaries, Survey Data, Videos, YouTube
• How Retailers Use Welcome Emails to Engage Consumers [Infographic]Ayaz Nanji
  Some 62% of e-commerce marketers say they send new email subscribers some sort of welcome message within 24 hours of signing up, according to recent research from Campaigner.
  Digital Marketing, E-Commerce, Email, Email Campaigns, Email Marketing, Research Summaries, Retail Marketing, Survey Data
• How Content Marketers Feel They Measure Up to Their PeersAyaz Nanji
  Do marketers consider their content strategies more successful or less successful than the strategies of their competitors?
  Content, Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Survey Data
• The Most Popular Social Networks With Enterprise MarketersAyaz Nanji
  Marketers at large companies say Facebook is both the most used social network by their businesses and also the most effective one for engaging audiences, according to a recent report ...
  Digital Marketing, Facebook, LinkedIn, Research Summaries, Social Media, Social Networking, Survey Data, Twitter, YouTube
• Survey of CMOs: Which Emerging Technology Will Transform the Customer Experience?Ayaz Nanji
  Senior marketers say Big Data is the emerging technology that will have the biggest impact on the customer experience, according to recent research from the CMO Council and SAP Hybris.
  Big Data, Chief Marketing Officer, Customer Experience, Internet of Things, Marketing Strategy, Research Summaries, Survey Data, Technology
• The Six Most Effective E-Commerce Email TacticsAyaz Nanji
  E-commerce marketers say sending subscribers exclusive offers is the most effective email tactic they use, according to recent research from Bronto.
  Digital Marketing, E-Commerce, Email, Email Campaigns, Email Marketing, Research Summaries, Survey Data
• The Media Companies With the Most Brand EquityAyaz Nanji
  Netflix has the the strongest brand equity of any major media company, according to recent data from The Harris Poll.
  Brand Equity, Brand Loyalty, Brand Management, Branding, Research Summaries, Survey Data