Survey Data

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• What People Say on Social Media After Big Life EventsAyaz Nanji
  Which emotions do people express most often on social media when graduating, buying a home, and during pregnancy/giving birth?
  Customer Behavior, Research Summaries, Social Listening, Social Media, Social Networking, Survey Data
• How Dominant Is Amazon.com in E-Commerce?Ayaz Nanji
  Some 44% of US e-commerce shoppers say they bypass the rest of the Web and go directly to Amazon.com to search for products, according to a recent report from BloomReach ...
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• UK Business Professionals' Five Biggest Workplace FearsAyaz Nanji
  Some 40% of business professionals say public speaking is their biggest workplace fear, according to a recent report from Forward Role Recruitment.
  Career Management, Management, Research Summaries, Survey Data
• Four Ways to Supercharge Your Holiday Email Strategy [Infographic]Ayaz Nanji
  Online retailers say social integration, mobile optimization, list segmentation, and personalization are the keys to successful holiday email campaigns this year, according to a recent report from Campaigner.
  Digital Marketing, E-Commerce, Email, Email Campaigns, Email Marketing, Research Summaries, Survey Data
• How Popular Are Web Ad Blockers Worldwide?Ayaz Nanji
  More than a quarter of Internet users worldwide say they have used ad blocking software on their personal computer in the past month, according to a recent report from GlobalWebIndex.
  Advertising, Digital Marketing, Research Summaries, Survey Data, Technology
• The Types of Holiday Promotions Consumers Like MostAyaz Nanji
  Approximately one-third of holiday shoppers say they will not shop on an e-commerce site that doesn’t offer free shipping, according to a recent report from Bronto and Ipsos.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• B2B Marketing Technology: Top Tools, Objectives, and ChallengesAyaz Nanji
  Nearly two-thirds (65%) of B2B companies say they plan to increase their marketing technology budget in the near future, according to a recent report from Informatica, Dun & Bradstreet, and ...
  B2B Marketing, Marketing Budgets, Research Summaries, Survey Data, Technology
• 2016 Marketing and Advertising Salary GuideAyaz Nanji
  Starting salaries for marketing and advertising roles are expected to rise across the board in 2016, according to a recent report from The Creative Group.
  Career Management, Management, Research Summaries, Survey Data
• Instagram vs. Twitter: Which Network Is Winning Worldwide?Ayaz Nanji
  Twitter still has more active monthly visitors than Instagram in most countries around the world, according to a recent report from GlobalWebIndex.
  Instagram, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• How Marketers Are Approaching Multicultural MarketingAyaz Nanji
  Half of US marketers say they have initiatives in place to reach minority populations, such as African-Americans, Hispanics, and Asian-Americans, according to a recent report from the CMO Council and ...
  Demographics, Marketing Strategy, Research Summaries, Survey Data
• Holiday Advertising on Facebook: Benchmarks and TrendsAyaz Nanji
  The Facebook ads of e-commerce companies last holiday season (November and December) drove twice as many purchases as their ads during the other months of the year, according to a ...
  Advertising, Customer Behavior, Digital Marketing, E-Commerce, Facebook, Research Summaries, Social Media, Social Networking, Survey Data
• Generation Gap: Online Content Consumption and AgeAyaz Nanji
  How do the online content consumption habits of Millennials, Generation Xers, and Baby Boomers differ?
  Content, Content Marketing, Content Strategy, Customer Behavior, Direct Marketing, Millennials, Research Summaries, Survey Data
• Mobile Etiquette: When Is It OK to Use a Cellphone in Public?Ayaz Nanji
  Most Americans say it is OK to use cellphones on public transportation and while walking on the street, but not at restaurants, in theaters, and during worship services, according to ...
  Mobile Marketing, Research Summaries, Survey Data
• How Common Is Coworker Sabotage?Ayaz Nanji
  Nearly one-third (31%) of advertising and marketing executives say a colleague has tried to make them look bad on the job, according to a recent report from The Creative Group.
  Career Management, Management, Research Summaries, Survey Data
• Seven Things That Make Consumers Distrust Brand WebsitesAyaz Nanji
  Consumers say content errors and inaccuracies are the top issues that make them distrust a company's website, according to a recent report from Neustar and the Ponemon Institute.
  Customer Behavior, Digital Marketing, Research Summaries, Survey Data, Web Content, Websites
• The Most Effective Tactics for Optimizing B2B Landing PagesAyaz Nanji
  B2B marketers say A/B-testing is the most effective tactic for increasing conversion rates on website landing pages, according to a recent report from Conversion Mechanics and Ascend2 Research.
  B2B Marketing, Digital Marketing, Landing Pages, Research Summaries, Survey Data, Web Content, Websites
• How Generation Z Feels About Work and Careers [Infographic]Ayaz Nanji
  Members of Generation Z (people born between 1990 and 1999) say work/life balance is their primary career concern, according to a recent report from the Creative Group.
  Career Management, Gen Z, Research Summaries, Survey Data
• Do Millennials Shop Differently?Ayaz Nanji
  Millennials’ online shopping habits and responses to digital advertising are not all that different from those of Gen X and older shoppers, according to a recent report from Adroit Digital.
  Customer Behavior, E-Commerce, Millennials, Research Summaries, Retail Marketing, Survey Data
• The Factors With the Most Impact on Google Search Rank in 2015Ayaz Nanji
  Search engine optimization (SEO) experts say domain-level link authority features—such as the quality of links to a website and its overall PageRank—have the biggest positive impact on Google rankings, according ...
  Google, Research Summaries, Search Engine Marketing, Search Engines, SEO, Survey Data
• The Most and Least Liked Industries in AmericaAyaz Nanji
  The computer industry is the most liked business sector by Americans, according to a recent report from Gallup.
  Brand Management, Customer Behavior, Research Summaries, Survey Data