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• From Tampons to Tablets: The Best and Worst Product Names of 2012Laurel Sutton
  We're astounded, amused, and occasionally awestruck by brand names that naming consultants and other marketers come up with over the course of a year. So here are the most inspired ...
  Branding, Naming, Positioning, Product Management, Product Marketing, Taglines
• Free Guide to Help You Brainstorm Rockin' Business Names and TaglinesVerónica Jarski
  Do you like the name of your business or brand? Enough to get a tattoo of it? Maybe you need our guide to brainstorming a new name for your brand ...
  Branding, Content, Naming, Taglines
• 'Branding 101' for New Employees [Slide Show]Sarah Baker
  Have you properly educated your employees about your brand? Branding 101 is a critical component of new-hire orientation for every company. Here are six items you should include in your ...
  Branding, Logos, Positioning Statements, Taglines, Writing
• What's Wrong With This Picture? The Stauer ChronographBarry Densa
  We've all seen them—those disastrous ads that make us cringe as marketers. Here is a detailed critique of one ad—gone terribly wrong—that'll help you avoid a host of pitfalls in ...
  Ad Copy, Advertising, Taglines, Testing, Websites
• How Not to Rewrite Your TaglineDrew McLellan
  MarketingProfs blogger Drew McLellan discusses the National Pork Board's shift from an iconic tagline like The Other White Meat to vague and duller taglines.
  Content, Taglines
• Today's Greatest Marketing Secret: Telling Stories in Eight Words or LessBill Schley
  Humans need their stories to be fast, frugal, and fascinating. That's why marketers need to tell their stories in Micro-Scripts. Learn the greatest marketing secret about your customers that'll get ...
  Content, Creativity, Marketing Smarter, Marketing Tips, Sales, Taglines
• Four Ways to Get Lost in the Crowd
  "It's doubtful that any small business owner sits down to compose a business plan and starts the list with a No. 1 priority such as: Get lost in the crowd," ...
  Marketing Tips, Naming, Small Business, Taglines
• Reaching Hispanics: First Segment by Acculturation, Then Speak Their LanguageEderick Lokpez
  Every time we hear or read "Hispanic market," we also hear the tagline "acculturation level." So what is acculturation, and why is it vital to take it into consideration? Because ...
  Hispanic Marketing, Segmentation, Taglines, Targeting
• The Secret to Reaching the Latino MarketChanin Ballance
  To successfully reach the Hispanic audience, marketers should understand that what works with the general market can't simply be transferred to the Latino market. Instead, messages must be culturally adapted ...
  Hispanic Marketing, Marketing Tips, Recession, Taglines
• Bored to Death
  If it's late at night and you can't get to sleep, try reading this tag line—it just might work better than a sleeping pill: "Combining the strategy, business processes, implementation, ...
  Online Marketing, Small Business, Taglines
• Video Microsites—The Brand-Story Campaign SolutionJerry Bader
  Everyone has a website stuffed with content ranging from the important to the useless. But marketing initiatives aimed at a highly targeted audience require their own space and identity if ...
  Marketing Smarter, Taglines, Videos, Websites
• Come Tweet With Me
  Hoping to position Lufthansa as bigger than just a German airline, digital agency Profero has helped it create MySkyStatus—a tool that has brought Lufthansa's branding catch-phrase, "passion for precision," to life ...
  Facebook, Social Media, Taglines, Twitter
• Try not Pitching at All
  Valeria Maltoni receives four or five press releases on a typical day—and most leave her singularly unimpressed. "'I think you're fabulous' may seem like a good idea for a subject ...
  Blogging, Email Subject Lines, Social Media, Taglines
• Have We Got the Answer for You!
  If you've never visited the MarketingProfs Know-How Exchange—or if it's been a while—why not stop in to see how the community responds to a host of topics, both in real ...
  Collaboration, Creativity, Small Business, Taglines, Targeting
• Shall We Dance?
  It's an average morning at the Liverpool Street train station in London, England, with travelers crossing the main hall on their way to platforms or the street. And then, seemingly ...
  Customer Behavior, Marketing Inspiration, Taglines, Videos
• Case Study: How a Single Voice Recording Scored Immediate Ticket Sales for Boston CollegeKimberly Smith
  Boston College had just two weeks to inspire alumni and fans to make a last-minute trip to Florida after the school's football team secured its first conference title game. An ...
• What Exactly Do You Do, Again?
  We all know the cliché: you have 1.5 milliseconds to grab a prospect's attention at your home page and convince him to stay. So why, then, are so many B2B ...
  B2B Marketing, Search Engines, Taglines, Testing, Value Propositions, Web Content, Websites
• Speaking Their Language: How to Localize Your Message for Global CustomersChanin Ballance
  Many companies already recognize the value of translations for reaching that vast worldwide audience. They've been having product information, press releases, and marketing and advertising copy converted into the languages ...
  Hiring Outside Resources, International Marketing, Local Marketing, Taglines, Website Design, Websites
• How To Create a Video Campaign ConceptJerry Bader
  If you want to be cutting edge, the way to do it is with audio and video.
  Advertising, Copywriting, Creativity, Interactive Marketing, Marketing Tips, Taglines, Videos
• Why a Killer Videogame Is the U.S. Army's Best Recruitment ToolDavid Verklin
  Before it was released on July 4, 2002, many expected the $7.3 million game would join the ranks of the $436 hammer and $640 toilet seat as a study of ...
  Ad Copy, Interactive Marketing, Taglines