Contributed by Ayaz Nanji
- How the Pandemic Has Made It Harder to Close B2B Deals
Many B2B sellers say the COVID-19 pandemic has made it more difficult to close deals because buyers have put decisions ...
- The State of Content Entrepreneurs: Motivation and Pay Trends
Most content entrepreneurs—people who make money by turning content into revenue streams—say the biggest benefits of their work are lifestyle ...
- The Benefits of LinkedIn for B2B Marketers [Infographic]
This infographic from the LinkedIn's Marketing Solutions team provides three key reasons why the social network is great for B2B ...
- Five Useful LinkedIn Hashtags for Marketers [Infographic]
Using hashtags can be an effective way to boost the reach of your LinkedIn posts. This infographic explores five hashtags ...
- The Hybrid Future: How B2B Events Are Evolving
Most marketers say hybrid B2B events, which incorporate both online and in-person elements, will become more common in the coming ...
- Enterprise CMO Survey: How Marketing Ops Could Improve
CMOs at large companies say better integration of martech solutions is the top area they'd like to see their marketing ...
- A Workflow for Creating Influencer Brand Posts [Infographic]
This infographic from Cure Media provides an overview of how to create an influencer brand post, covering the key steps ...
- The 50 Most Searched for HR Questions on Google [Infographic]
Privacy, surveillance, and compensation are top-of-mind for employees when researching human resources topics online, according to Elements Global Services.
- How the Pandemic Has Changed Marketing
Most marketers say the COVID-19 pandemic has had an impact on everything, from their organizational priorities and which channels they ...
- The Biggest Benefits of Intent Data for B2B Marketers
B2B marketers say the most impactful uses for intent data are advertising, customer account expansion, and account identification, according to ...
- How to Succeed With Video on 6 Popular Social Networks [Infographic]
This infographic covers key video stats, trends, and specs (dimensions, aspect ratios, lengths, etc.) for six popular social networks: YouTube, ...
- LinkedIn Data: The Changing Marketing Jobs Landscape [Infographic]
LinkedIn recorded a 63% jump in the number of marketing jobs posted on the platform in the first half of ...
- How Long It Takes to Read the Legal Fine Print on Popular Sites
It would take more than an hour for a person to read the legal fine print for popular online platforms ...
- B2B US Digital Ad Spend Forecast for 2021-2023
Digital advertising spend by B2B firms is expected to jump by nearly a quarter in 2021, according to recent research ...
- How to Use Email Metrics to Optimize Your Campaigns [Infographic]
This infographic from Salesforce looks at what key email metrics mean and explores how you can use them to optimize ...
- What Is Search Intent? [Infographic]
Google's algorithm and other search algorithms are highly focused on search intent, making understanding it key for effective SEO. So, ...
- What B2B Tech Marketers Want From Martech Solutions
B2B technology marketers say they want martech solutions to provide simple integration, the option to try before buying, and clear ...
- Measuring Customer LTV: Marketers' Top Approaches and Challenges
Only 17% of marketers say their firm measures customer lifetime value (LTV) very well or extremely well, according to recent ...
- Email Marketing Stats You Need to Know [Infographic]
Did you know that 87% of organizations use email to distribute content? That's just one of data points related to ...
- How to Be a Career-Changing Mentor [Infographic]
How can you become an excellent mentor at work? This from Intuit Mint covers the basics of ensuring mentorship is ...
- Marketing Budgets: Spend Drops Relative to Revenue at Enterprises
Marketing budgets at large businesses have dropped significantly relative to revenue in 2021, according to recent research from Gartner.
- What B2B Buyers Want From Vendor Websites
B2B buyers say the top things they look for in vendor websites when evaluating potential solutions are relevant content and ...
- The State of Gender Diversity in Marketing Roles [Infographic]
Women are well represented in marketing in North America across all career levels, according to recent research from LinkedIn Marketing ...
- The Power of 'Smarketing' (Marketing and Sales Alignment) [Infographic]
Getting your marketing and sales teams on the same page—aligning them around a common revenue goal—can have a huge payoff.
- B2B Marketers' Biggest Lead Gen Challenges
B2B marketers say creating effective content and collecting quality data are the two biggest challenges they face when trying to ...
- C-Suite Survey: The Top 5 Marketing Org Deficiencies
Some 46% of senior executives rated the performance of their marketing team as very good or exceptional in 2020, and ...
- The (Many) Benefits of Marketing Automation [Infographic]
What's so great about marketing automation? An infographic from SalesIntel covers some of the many benefits, including saved time, increased ...
- A 17-Step Process for Creating High-Performing Articles [Infographic]
How exactly do you create an effective piece of content? A recent infographic from Orbit Media Studios outlines an effective ...
- What Makes a Brand Best-in-Class on Social Media
Marketers and consumers differ in what they believe makes a brand best-in-class on social media, according to recent research from ...
- Four Characteristics of Won Sales Deals
Sales deals that are won tend to have shorter time frames than lost deals, more email communication, more meetings, and ...
- How to Create a Powerful Email Marketing Funnel [Infographic]
Email marketing funnels can help you lead people from interest to action. So, how can you build an effective one?
- Five Tips for Improving Your Digital Presence [Infographic]
Digital presence is the totality of how you're represented on the Web, from site landing pages and blog posts to ...
- 12 Work-From-Home Productivity Hacks [Infographic]
How can you boost productivity and set yourself up for success while working from home? Separating your work life and ...
- The State of Sales Coaching
Some 45% of salespeople say they've received less coaching than usual or no coaching since moving to remote work, according ...
- Webinar Benchmarks: Promotion and Attendance Trends
Emails sent during the middle of the workweek tend to drive the most webinar registrations, according to recent research from ...
- Marketing Jobs in 2021: Location and Salary Trends [Infographic]
The COVID-19 pandemic drove a 177% spike in remote job listings for marketing roles over a six-month period, according to ...
- Do Hiring Managers Check Job Applicants' Social Media Profiles? [Infographic]
Fully 62% of hiring managers say they always check job applicants' social media accounts, and 29% say they sometimes do.
- Do Salespeople Feel Underappreciated?
Most sales professionals say salespeople are underappreciated in the business world, though more have been feeling appreciated since the onset ...
- Entertaining or Excessive? People's Perceptions of Various Ad Channels
People of all ages have the most favorable impressions of television and email advertising, according to research from GWI.
- 10 Interesting B2B Marketing Stats [Infographic]
Did you know that 77% of B2B buyers don't talk to a salesperson until they have done their own research? ...
- How to Generate Leads: A (Mostly) Complete Guide for Marketers [Infographic]
Effectively generating leads often requires following a lengthy path that includes everything from developing a strategic plan to measuring performance. ...
- How Grammar Mistakes Influence People's Perceptions of Companies
Most people say their perception of a company changes when they notice that it has made a grammar mistake, according ...
- The Reputations of the 100 Most Visible Corporations
Americans say Patagonia, Honda, and Moderna have the best reputations among high-profile companies, according to recent research from The Harris ...
- Marketing Growth: How to Optimize Brand and Demand [Infographic]
When looking to drive growth marketers typically focus on demand marketing. However, recent research shows that a more balanced investment ...
- Why Job Seekers Are Not Accepting Offers [Infographic]
With hiring picking up in the United States, why are some job seekers not accepting offers? According to recent research ...
- How to Influence B2B Buyers' Purchasing Decisions
If you want to influence B2B purchasing decisions, start by uncovering the potential buyer's full set of concerns and needs, ...
- The Behaviors of 'Buyer-First' Salespeople
What does it mean to be a 'buyer first' salesperson? To find out, LinkedIn Sales Solutions surveyed more than 400 ...
- A Six-Step Guide to Conducting a Brand Audit [Infographic]
A brand audit is an in-depth examination of your brand to identify what you’re doing well, spot areas for improvement, ...
- What Marketers Need to Know About Clubhouse [Infographic]
Clubhouse, an audio-only social media app, has been getting lots of buzz recently. But what exactly is it, and how ...
- Marketers' Biggest Struggles With Freelance Content Creators
Marketers say their biggest challenge with freelance content creators is the time they need to spend managing those freelancers and ...
- Ad Retargeting in 2021: Channel, Goal, and KPI Trends
Marketers say Facebook/Instagram and Google are the platforms they use most for ad retargeting, according to recent research from SharpSpring ...
- Four Examples of Brilliant B2B Marketing [Infographic]
This recent infographic from LinkedIn Marketing Solutions explores how B2B marketing can be fascinating—and even brilliant—when it's rooted in human ...
- The Power of Writing Your Story [Infographic]
Writing about your experiences and aspirations can have a wide range of personal and professional benefits. This infographic from Opyrus ...
- The State of B2B Content Amplification
Most B2B marketers say they do not spend enough time on content amplification, according to recent research from Converge.
- What B2B Firms Use Marketing Agencies For
B2B firms are most likely to turn to marketing agencies for help with search engine marketing, social media management, brand ...
- LinkedIn Content Engagement Benchmarks [Infographic]
Image posts tend to garner the most engagement for small and large business accounts on LinkedIn, whereas video posts tend ...
- Why Is Your Brand Forgettable? [Infographic]
Why isn't your brand memorable? It might be because you're failing to present your brand consistently or because you've failed ...
- The Demographics of 11 Major Social Networks
Younger adults in the United States are much more likely to use Instagram, Snapchat, and TikTok compared with older adults, ...
- Email Design Best-Practices [Infographic]
What are the keys to creating a successful email campaign? According to a recent infographic from Uplers, it begins with ...
- 25 Must-Know Search Stats for 2021 [Infographic]
Did you know that 70% of search queries contain four words or more? Or that 48% of people are now ...
- The Average Job Tenure of CMOs in 2020
The average job tenure for chief marketing officers at large brands dropped in 2020 to the shortest it has been ...
- The Most Difficult Marketing Channels to Track
Marketers say they struggle the most with tracking the impact of their television and print campaigns, according to recent research ...
- 10 Actionable Ways to Personalize Your Messaging [Infographic]
Marketers hear all the time that they should embrace personalization. But what does that mean? How exactly can you deliver ...
- 15 Writing Lessons From Famous Authors [Infographic]
Looking for sage writing advice from authors like Toni Morrison, Stephen King, and Haruki Murakami? An infographic (below) from Ivory ...
- Landing Page Conversion Benchmarks for 16 Industries
Median and average conversion rates for landing pages vary significantly by industry and by type of page, according to recent ...
- How Advertising Budgets Are Evolving in 2021
Most marketers plan to increase their ad spend in 2021 on digital channels, such as social media, search, and video, ...
- On Instagram, Video vs. IGTV Posts: Which Perform Better? [Infographic]
Traditional video on Instagram tends to outperform IGTV (Instagram's long-form, immersive format), according to a recent analysis conducted by Social ...
- A Marketer's Guide to Pinterest [Infographic]
Did you know that there are more than 416 million monthly Pinterest users? Or that visitors spend five minutes, on ...
- Business Video Benchmarks: Content, Engagement, and Distribution Trends
Most business videos are less than two-minutes long, according to recent research that benchmarks video types, engagement, and distribution.
- Content Marketing Salaries: Pay Ranges for Seven Common Job Titles
What are the salary ranges for some of the most common content marketing jobs? To find out, Managing Editor conducted ...
- How to Level-Up Your Company Culture [Infographic]
Company culture is not well developed at many organizations despite being viewed as essential to success. So, how can you ...
- A Quick Guide for Website Image Optimization [Infographic]
Some 39% of people say they will stop engaging with a website if the images do not load or take ...
- How Social's Influence on Brand Discovery Varies Among Generations
Members of Gen Z are more than twice as likely as Baby Boomers to say they typically learn about brands ...
- The Pandemic's Impact on Marketers' Email Strategies
Half of marketers say the COVID-19 pandemic has affected their email strategy, according to recent research from Mailjet.
- Four Best-Practices for Responsive Search Ads [Infographic]
Google's responsive search ads (RSAs) enable advertisers to create multiple copy options and then let machine-learning and AI determine the ...
- How to Tell If You Have a Toxic Boss [Infographic]
Do you have a toxic boss? And if you do, what sort of leader are you dealing with? This flowchart ...
- Instagram Engagement Benchmarks and Trends
Average engagement on Instagram posts from businesses spiked in the spring and summer of 2020 and then returned roughly to ...
- B2B Websites: What Visitors Value vs. What Marketers Value
B2B website visitors and B2B marketers don't always see eye to eye on which characteristics, features, and content formats are ...
- Four Tips for Better Videos Ads on LinkedIn [Infographic]
What does an effective video ad look like on LinkedIn? The professional social network teamed up with Digivizer to analyze ...
- The Social Commerce Habits of Gen Z and Millennials [Infographic]
What are the social media shopping habits, as well as content and product category preferences, of Gen Z and Millennial ...
- 24 Popular Gifts B2B Firms Sent to Customers in 2020
Sweet treats, tumblers, and e-commerce gift cards were among the most popular gifts B2B firms sent to buyers and customers ...
- Chief Marketer Survey: The Biggest Marketing Leadership Deficiencies
Senior marketers say the biggest marketing leadership deficiency in their organizations is an understanding of the customer journey, according to ...
- Audio Marketing: From Radio to Clubhouse [Infographic]
This recent infographic explores the current audio marketing landscape and covers what has and has not changed for marketers.
- Which Countries Hate Online Ads the Most? [Infographic]
In which countries are people most interested in online ad blocking? To find out, Surfshark looked at every country’s search ...
- Why People Unsubscribed During the Pandemic
Receiving messages too frequently is the top reason people say they have unsubscribed from brand messages (email lists, text lists, ...
- Senior Marketers Are (Very) Optimistic About the US Economic Outlook
Most senior marketers are very optimistic about the US economic outlook and plan to increase their marketing spend over the ...
- 20 Content Stats Modern Marketers Should Know [Infographic]
Did you know that Thursday is the most popular day for consuming videos from businesses? That's just one of the ...
- 11 Home Office Decor Ideas to Improve Productivity [Infographic]
A good home office setup can boost efficiency and promote problem solving. So, how should you decorate?
- How Common Is Digital Marketing Fraud?
Nearly two-thirds of marketers say in the previous year their firm experienced some kind of digital marketing fraud, such as ...
- Technology Content Marketers' Priorities
The top areas that technology content marketers are investing in include website enhancements and content creation, according to research from ...
- How Mobile and Desktop Search Result Pages Differ [Infographic]
How do Google's search engine results pages (SERPs) change when queries happen on mobile devices versus desktop computers?
- Comparing TikTok and Instagram Reels [Infographic]
What's the difference between TikTok and Instagram Reels? How does audience engagement vary between the two?
- Social Post Engagement Rate Benchmarks for Facebook, Instagram, Twitter
The average engagement rate per post in 2020 was much higher on Instagram than on Facebook and Twitter, according to ...
- Senior Marketer Survey: Top Customer Lifetime Value Challenges and Solutions
Most senior marketers say their firm does not measure customer lifetime value (LTV) well, according to recent research from the ...
- Audiences' Attitudes Toward Mobile Ads and Apps [Infographic]
The most acceptable mobile ad format are rewarded videos (i.e., users receive some sort of reward in exchange for time ...
- 126 Successful Businesses Started in Tough Economic Times [Infographic]
The COVID-19 pandemic still affecting communities around the world, so it may seem a bad time to start a business. ...
- How and Why B2B Marketers Are Using Intent Data
B2B marketers say they are using intent data—signals gleaned from users' content consumption or other interactions with digital properties—to identify ...
- Creating More-Inclusive Workplaces: Four Key Factors
The key factors linked to creating an inclusive workplace primarily involve the identity and actions of an organizations’ leaders, according ...
- 15 Stats You Should Know About Sales Tools [Infographic]
Technology is transforming selling. For example, 55% of sales data entry was eliminated in 2020 by automation, and 79% of ...
- A Quick Guide to Understanding YouTube Ads [Infographic]
Do you know the difference between the two types of in-stream ads on YouTube? Or how about where YouTube's bumper ...
