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• Marketing With Conviction: Michelle Cirocco of Televerde on Marketing Smarts [Podcast]
  Michelle Cirocco, head of global marketing at demand generation company Televerde, shares how the company trains female inmates as sales professionals, and why it hosted the first TEDx event held ...
• How to Triumph Over Trolls and Misinformation: Janice Person of Monsanto on Marketing Smarts [Podcast]
  Janice Person, online engagement director at Monsanto, shares how blogger outreach and community engagement help the B2B company to overcome negative brand sentiment, misinformation, and outright trolling.
• Why Brand Communities Are the Future of Marketing: Jordan Kretchmer of Livefyre on Marketing Smarts [Podcast]
  Jordan Kretchmer, founder and CEO of Livefyre, discusses research on social media trends and Forrester Research's prediction that brand communities will take on greater importance in 2015.
• Growing a Global Brand Community: Dell Software's Dave Hansen Talks to Marketing Smarts [Podcast]
  Get insight into how big brands manage their communities, and learn secrets for making the most of channel partner relationships... from Dave Hansen, Dell Software global vice-president and general manager ...
• Masterful Marketing Is Anything but Elementary: Scott Monty Talks to Marketing Smarts [Podcast]
  Scott Monty, executive vice-president of strategy SHIFT Communications, solves the mystery of more effective marketing—with a little help from Sherlock Holmes.
• Building Your Brand's Community: Dan Sullivan of Crowdly Talks to Marketing Smarts [Podcast]
  Crowdly founder Dan Sullivan shares insights about community management, brand advocacy, influencer outreach, and the psychology of trolls.
• Cause Marketing and Autism Awareness: Jason Falls of CafePress Talks to Marketing Smarts [Podcast]
  Jason Falls of CafePress talks about cause marketing, Autism Awareness Month, and how businesses of any size can give back to the community.
• Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts [Podcast]
  Though living in a new era of participatory media, our notions of what constitutes an audience and what audiences actually do has not changed much since the broadcast era—and that's ...
• Everybody Makes Mistakes: David B. Thomas on Social Media Policies [Podcast]
  David B. Thomas, senior director of content and community for Salesforce Marketing Cloud and author of The Executive's Guide to Enterprise Social Media Strategy, discusses social media policies.
• A Passion for People: Intel's Ekaterina Walter Talks Entrepreneurial Success on Marketing Smarts [Podcast]
  "All of us want to belong, and all of us really want to make an impact, and some of us... we invent Facebook," Ekaterina Walter, social media strategist at Intel ...
• Content, Social, Sales, and Community: Highlights From a Year of Marketing Smarts [Podcast]
  We covered a range of topics on the Marketing Smarts podcast in 2012. In this episode we share some highlights on creating compelling content, allowing social media to humanize your ...
• To Grow You Must Change: John Jantsch on Marketing Smarts [Podcast]
  John Jantsch believes that if businesses are to grow, they need to be ready, willing, and able to change. To navigate and instigate such change, business leaders need a clarity ...
• Small Town Rules: Author Becky McCray on Marketing Smarts [Podcast]
  "There will be times when your income is zero and you just might as well plan for that right now," Becky McCray told me. She is a resident of Hopeton, ...
• Reaching the Unreachable: Boston University's Dean Elmore on Marketing Smarts [Podcast]
  Boston University's Dean of Students Kenn Elmore discusses BU's sometimes-pioneering use of social media, including for "reaching the unreachable." During our conversation, I asked him to explain what he meant ...
• Smart Marketers Road Show Rundown With Jeff Mayersohn and Lou Imbriano [Podcast]
  The final stop of the MarketingProfs Smart Marketers Tour was the beautiful deCordova Museum in Lincoln, MA, on July 10, and it was our best-attended. Our guests were Jeff Mayersohn, ...
• The Rise of the Savvy Auntie: Melanie Notkin on Marketing Smarts [Podcast]
  In this week's Marketing Smarts, Melanie Notkin, founder of SavvyAuntie.com, discusses an important niche market neglected by marketers—women without children of their own, but with children in their lives.
• F-Bombs, Tax Audits, and Marketing Smarts Live in Miami [Podcast]
  In this week's Marketing Smarts podcast, Summer Joy Boone, director of assimilation and social media at a Florida church, and Janet K. Altman, principal and marketing director at the second ...
• How Community Management Can Help Your Business Grow: Rachel Happe [Podcast]
  There is no question that communities are going to play a bigger and bigger role in the way we all do business. The question is, Is your company ready for ...