Social Media

Topics » Podcasts » Social Media

• The Art of Social Media: Viral Virtuoso Guy Kawasaki on Marketing Smarts [Podcast]
  Guy Kawasaki, chief evangelist at Canva and author of 13 books, shares tips on content marketing and social media, and discusses how to spot a winning startup.
• Raising the Roof With B2B Social Media: GAF Roofing on Marketing Smarts [Podcast]
  Emily Videtto and Alyssa Hall host the "Style My House" Facebook page for GAF, a 129-year-old roofing manufacturer with a complex B2B sales cycle. Videtto and Hall share their secrets ...
• True Blue Customer Devotion: JetBlue's Marty St. George on Marketing Smarts [Podcast]
  JetBlue's executive vice-president of commercial and planning, Marty St. George, shares the secrets to the airline's success in using social media for customer service.
• Why Brand Communities Are the Future of Marketing: Jordan Kretchmer of Livefyre on Marketing Smarts [Podcast]
  Jordan Kretchmer, founder and CEO of Livefyre, discusses research on social media trends and Forrester Research's prediction that brand communities will take on greater importance in 2015.
• Innovation in Marketing: Ford's Angie Kozleski Talks to Marketing Smarts [Podcast]
  Ford Motor Company's global marketing and digital communications manager, Angie Kozleski, discusses Ford's approach to influence marketing, blogger outreach, event marketing, and social media.
• Rock 'n' Roll 'n' Social Media: Jason Miller of LinkedIn Talks to Marketing Smarts [Podcast]
  Jason Miller of LinkedIn offers tips for content marketing and the effective use of LinkedIn, and shares insights from his new book, Welcome to the Funnel: Proven Tactics to Turn ...
• Power Up Through Experiential Marketing: Shell's Chris Hayek Talks to Marketing Smarts [Podcast]
  Chris Hayek, director of global brand management for Shell Lubricants, explains his approach to integrated marketing, communicating innovation, and creating experiences that bring the brand to life for consumers.
• Growing a Global Brand Community: Dell Software's Dave Hansen Talks to Marketing Smarts [Podcast]
  Get insight into how big brands manage their communities, and learn secrets for making the most of channel partner relationships... from Dave Hansen, Dell Software global vice-president and general manager ...
• From B2C and B2B to H2H (Human to Human): Bryan Kramer Talks to Marketing Smarts [Podcast]
  B2B and B2C marketers both need to create marketing communications that speak H2H (human to human). Social strategist and author Bryan Kramer shares a communication framework all marketers can use.
• Building Your Brand's Community: Dan Sullivan of Crowdly Talks to Marketing Smarts [Podcast]
  Crowdly founder Dan Sullivan shares insights about community management, brand advocacy, influencer outreach, and the psychology of trolls.
• Social Media Engagement: Kim Garst and Nathan Latka, at Social Fresh, Talk to Marketing Smarts[Podcast]
  MarketingProfs' Kerry O'Shea Gorgone interviews Kim Garst of Boom Social and Nathan Latka of Heyo onsite at the Social Fresh East conference in Orlando, Florida.
• Your Brand, The Next Media Company: Michael Brito Talks to Marketing Smarts [Podcast]
  Michael Brito discusses why companies need to become publishers, and how they can transform their organizations to embrace this change.
• Social Pros All-Stars: Jay Baer Talks to Marketing Smarts [Podcast]
  Jay Baer of Convince and Convert, author of Youtility and co-host of the Social Pros Podcast, talks about some interesting trends he and his team discovered when they interviewed 27 ...
• Social Selling and the Modern Buyer: Jill Rowley Talks to Marketing Smarts [Podcast]
  Jill Rowley issues a clarion call for salespeople to embrace social selling, or risk losing out as modern buyers increasingly direct their own journey.
• Shipshape Social Strategy for B2B: Jonathan Wichmann Talks to Marketing Smarts [Podcast]
  You think you have problems: Try pulling into port with a dead whale hanging off the bow of your ship! Jonathan helped turn that massive PR crisis into a defining ...
• Becoming a Social Business: Marcus Nelson of Addvocate Talks to Marketing Smarts [Podcast]
  Marcus Nelson, founder of Addvocate, shares insights into how companies can empower employees as brand advocates (and why they should)!
• Facebook Marketing Expert Mari Smith Talks to Marketing Smarts [Podcast]
  Facebook marketing expert Mari Smith shares tips for achieving the best reach possible using a combination of paid and organic posts.
• Google+ for Brands: Lynette Young Talks to Marketing Smarts [Podcast]
  Social technology strategist and Google+ expert Lynette Young shares insight into how businesses can take advantage of the social network's potential for marketing.
• Supercharge Your Storytelling: Burt Herman of Storify Talks to Marketing Smarts [Podcast]
  Burt Herman, co-founder of Storify, explains how to curate quality content using a mix of social media feeds, how technology has changed journalism, and what marketers can learn from the ...
• Revenue and the CMO: Author Glenn Gow Talks to Marketing Smarts [Podcast]
  Helping your company to embrace social selling doesn't have to be an all-or-nothing proposition: You can implement a pilot program to demonstrate how social media can have a positive impact ...