Become a smarter marketer.

This PRO seminar will provide marketers with a proven approach to accurately measuring the results of their events efforts.

Join us for this free sneak peek for MarketingProfs' B2B Forum 2012 and uncover the latest techniques and coolest concepts that work for real companies like yours. Featuring conference speakers Michael Brenner, Veronica Fielding, Nedra Sadorf, and Roberta Rosenberg.

This PRO seminar and first class of MarketingProfs University's B2B Lead Roundup course will show you how to set the stage for success by identifying your targets and basic metrics, establishing qualifying buying stages, generating demand, and converting and continually nurturing leads.

In this seminar, you'll review B2B social referral case studies to discover how they can bring measurable results to your business including higher conversion rates and increased average order and lifetime value. You'll walk away with practical knowledge on how to create and measure social referral programs that drive more qualified leads, increase sales, and produce rich social content for your brand.

Everything you need to know about generating real, qualified leads from your tradeshow investment, including tips on setting your ROI strategy, capturing quality data, and keeping prospect engagement alive after the show.

Learn 10 tactics you can put to work to leverage search and social tools to generate more leads and deliver results during this PRO seminar.

Take a whirlwind tour of state-of-the-art landing page strategies and tactics, and update your Web marketing repertoire with a new set of best practices that you can put into action.

Online conversion expert Tim Ash discusses the principles of social dynamics and the specific strategies you can use to energize your online audience and convert them to customers.

Learn the little-known secrets that focus your lead-generation efforts, align your sales and marketing organizations, and drive revenue growth. Seminar instructor Dan McDade will present 10 provocative questions to help you determine the effectiveness of your sales and marketing efforts.

Look beyond the logistics of trade show marketing and examine the underlying strategies necessary for achieving success. Uncover new ideas that can increase the number of qualified leads you generate.

Persona development is one of the most important and overlooked aspects of website planning. During this 90-minute PRO seminar, learn everything you need to know to create personas and use them to develop a highly effective website.

Designing an effective website that generates leads for your business and converts leads to sales is a huge challenge. Amy Africa has perfected the art and science of Web usability and will supply you with tons of proven tactics to increase conversions.

Join award-winning social media publisher John Jantsch to learn how to integrate social media, local search, and mobile marketing to generate new leads and deepen relationships with existing customers.

Get a conference sneak peek when our own Roy Young talks with key presenters from our June 8-9 B2B Forum to get a realistic take on the issues, and what it will take to solve today’s biggest B2B marketing dilemmas.

What's your website done for you lately? Bet it could be doing MORE...

Kick off 2009 with a shake-down of the outdated assumptions too many marketers won't abandon. It's time to shift some tactics!

How do you turn a B2B website visitor into a legitimate lead? With an offer they can't refuse. Learn more ...

Everyone is buzzing about the U.S. economic mess, but are you simply wondering how your business should react?  Come hear the smart moves that six highly-regarded marketers think you should make—and dumb moves to avoid.