Become a smarter marketer.

In this PRO seminar, you'll learn how to use market frameworks to understand your market and analyze your competition, understand your own strengths, and uncover weaknesses you may not even know you have.

This PRO seminar will offer busy marketers a new way of doing their jobs that puts the focus on the customer experience and buyer's decision-making process while increasing ROI.

In this PRO seminar, we will go over the basics of campaign planning and management to help you create the framework for a successful campaign.

In this PRO seminar, you'll learn how barriers prevent marketing campaigns from reaching full potential (and how to combat this), how to break down silos, motivate your marketing team, and measure holistic multichannel campaign success.

Learn to turn your larger competitors' lack of speed and agility to your advantage in this PRO seminar and MPU Marketing Your Small Business kickoff class.

Author and consultant Stephen Denny discusses how speed can be used as a weapon to beat your competition in this insightful PRO seminar. Learn how creating a speed culture can not only help you move faster, but push you to make better decisions and pull forward revenue.

This seminar will provide you with the insight and directives necessary to shift from the role of champion to business strategist and help you set a plan to convey the importance of engaging in social media to senior management.

Traditional marketing is about getting attention. Web marketing is about giving attention. There’s a world of difference between the two.

Get the Full Monty on what 5,140 marketers are doing with social media in this look at our newest research results.

Two of the most prolific and admired marketing minds of our time talk about what should be on your radar for 2010.

You can't force or fake a true community. So, how do you nurture and engage with your brand's biggest fans?

Every business experiences stalled growth at some point. You might be surprised at the real reasons it happens—and what you can do about it.

What does it take to get a business case approved these days? A thoughtful, comprehensive approach and a more credible financial framework than you’ve likely used before.

When salespeople lack strong value propositions, they're unable to crack into corporate accounts, engage customers in business-oriented discussions, differentiate themselves from competitors and get prospective customers to make decisions to change. Strong value propositions are that important!

Professional marketing/management consultant Michael Goodman has been advising corporate clients for several years, and has collected the many lessons learned into a concise and impactful seminar that promises to pull back the curtain of consulting to reveal the critical success factors—and pitfalls—of this business and lifestyle.

In this special online presentation, get a preview of the upcoming MarketingProfs B2B Forum 2007 in Chicago, October 1-2. Our own Roy Young talks with some featured speakers to get a realistic take on the issues, and what it will take to solve today’s biggest B2B marketing dilemmas.

We’ll deal with everything, including: advertising, taglines, promotion, budgeting, publicity and low-cost market research. We’ll use case studies from small B2B and B2C companies and borrow ideas from larger companies as well.

This seminar looks at practical ways marketing can address the top issues on the agenda of most organizations, thereby improving marketing’s power and influence and earning marketing a much deserved seat at the strategy table.

Drawing on first-hand experience at top companies as diverse as Land’s End and Microsoft, Jeanne Bliss explains the work that marketers take on in the role of enterprise leader for customers.

If you’re ready for fresh, new solutions for leading your company through today’s complex maze of customer issues, don’t miss this fast-paced, information-rich, fun-filled session with loyalty expert, Jill Griffin.