Become a smarter marketer.

This PRO seminar will provide you with a framework that will help you navigate our ever-changing field, and increase your odds of success.

This PRO seminar and first class of MarketingProfs University's B2B Lead Roundup course will show you how to set the stage for success by identifying your targets and basic metrics, establishing qualifying buying stages, generating demand, and converting and continually nurturing leads.

Discover how to develop content marketing messages that help your salespeople close the deal and convince prospects to choose you.

This PRO seminar and first class of MarketingProfs University's Digital Advertising Academy will get you inside the minds of your buyers and cover why understanding them is the first step to successful branding, marketing, and demand generation.

In this seminar, you'll review B2B social referral case studies to discover how they can bring measurable results to your business including higher conversion rates and increased average order and lifetime value. You'll walk away with practical knowledge on how to create and measure social referral programs that drive more qualified leads, increase sales, and produce rich social content for your brand.

Join us February 23rd for a PRO seminar with B2B marketing expert Adelle Revella, and discover a simple step-by-step process for building buyer personas to help you deliver messages that persuade buyers at each stage in the buying process.

PRO seminar with Kristin Zhivago: Learn a process for uncovering what your customers want to buy from you and how they want to buy it, plus how to apply this new customer insight to make it easier for your customers to do business with you.

Master the skills needed to influence prospects through better sales conversations during this insightful PRO seminar. Learn how uncovering your clients' needs throughout the conversation process can help you increase their desire to buy from you (and for full price).

Sean Campbell and Scott Swigart explain how you can obtain clear and correct competitive insights (on a moment's notice)—and then use that information to strengthen to your marketing and business plans, and accelerate sales growth.

Learn how to manage customer time to your advantage with the eight key triggers that drive customer time and attention.

Learn the little-known secrets that focus your lead-generation efforts, align your sales and marketing organizations, and drive revenue growth. Seminar instructor Dan McDade will present 10 provocative questions to help you determine the effectiveness of your sales and marketing efforts.

How does "joining the conversation" help your marketing team convert some actual sales?

Is your B2B sales force stalled right now? As a marketer, it's up to you to help them overcome economic obstacles in meeting today's revenue goals.

How do you turn a B2B website visitor into a legitimate lead? With an offer they can't refuse. Learn more ...

When e-marketing hit its stride, you didn’t toss out your telephones, did you? Neither did your business prospects and customers.

Get a sneak peek of “Driving Sales: What’s New + What Works” when our own Roy Young talks with key presenters from our June 9-10 B2B Forum to get a realistic take on the issues, and what it will take to solve today’s biggest B2B marketing dilemmas.

Compelling case studies invite prospects to place themselves in the story and imagine the rewards of their own successful outcome. Case studies become a marketer's secret weapon for creating an emotional link with valuable prospects.

If salespeople are going to succeed in today's market, they desperately need your help. Unfortunately, most marketers are focused on the wrong message, which they then use to develop unusable collateral that ends up in the wastebasket.

Smart companies are using buyer personas to prepare for success at every step in the sales process. When sales and marketing can anticipate their buyers' questions, concerns and objections, they can confidently develop training and tools that establish the perfect answer to their buyers' needs.