Customer Retention

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• Please Come Back to Me
  According to Loren McDonald, any email list will include recipients who have unsubscribed "emotionally." Instead of hitting the unsubscribe button, they delete your messages without reading them, or direct their ...
  Customer Retention, Email Marketing, Permission Email Marketing
• B2B and CRM: Together 4 Ever
  What's B2B without CRM? Not much. Every smart B2B marketer knows that much of the process of converting prospects into loyal clients rests on customer service. In a recent post at ...
  B2B Marketing, Customer Relationships, Customer Retention
• Just Let 'Em Go, OK?
  According to a post at the True You Marketing (TYM) blog, "Dennis McConnell … sailed merrily into the office … only to find seven unsubscribe messages in his inbox." All ...
  Customer Retention, Email Lists, Email Marketing, Permission Email Marketing
• Get Patronized
  Let's say your company has a great approach to customer service—you offer quality products or services, your front-line staff are friendly and knowledgeable and you respond quickly and effectively to ...
  Customer Retention, Customer Service, Marketing Inspiration
• The Price-Hike Gamble
  No doubt you've noticed it with your cable bill, your phone bill or anything else you pay on a regular basis—prices that creep slowly, and steadily, upward for no readily ...
  Customer Retention, Pricing, Small Business