- Cures for Eight Common Small-Marketing-Firm Ailments by Steve Adams
Small-agency quirks don't have to be fatal. In fact, many can be fixed by applying simple technologies that provide big-business tools while allowing firms to stay true to their small-business core. The following eight cures to the common small-marketing-firm ailments ...
- A Two-Step Process for Launching Successful Email-Marketing Campaigns: Find Your Voice, and Segment by Steve Adams
Email is one of the easiest, most affordable, and most effective marketing tools out there. Nonetheless, launching an email-marketing program can seem a daunting challenge, especially for time-strapped entrepreneurs and small-business owners.
- Improve Your Email Marketing Through Segmentation by Michael Clark
Not all customers are alike, and what appeals to one may not interest another. Therefore, it is important that you connect the message you are sending to your customers' differing interests.
Email messages that are segmented, targeted, and relevant to the ...
- 10 Email Marketing Tips for Small Business Owners by Kara Trivunovic, Andrew Osterday
Email is a medium for economically and effectively marketing your small business. But most everything out there that provides guidelines, best-practices, and advice on the application of the channel to your marketing efforts are largely geared toward bigger businesses.
Until now, ...
- Five Small-Business Email Customer Lifecycle Tactics for the New Year by Kara Trivunovic, Andrew Osterday
It's probably no surprise that the process of acquiring new customers comes with one of the higher price tags of any of your marketing initiatives. The value of growing your customer base is obvious: the potential to sell more products ...
- Five Steps to Building Brand Equity for the Small Business by Mike O'Toole
Everyone wants brand equity. But building it, when you are more likely to qualify for the Inc. 500 rather than the Fortune 500, can be a puzzle. Particularly when the role models for brand equity are global icons like Coca ...
- 12 Global Small Business Trends to Watch in 2008 by Laurel Delaney
Small businesses are the heart and soul of our world entrepreneurial economy. They create, inspire, and fundamentally change people's lives. Here are 12 global small business trends to watch in 2008—trends that can be embraced by any culture and will ...
- Email Marketing and Small Businesses: Waste of Time or Worth The Effort? by Josh Nason
For email marketers, dealing with the small business owner can be an ongoing challenge. There are typically three main obstacles to introducing email marketing to a small businesses.
- MarketingProfs Podcast: Copywriting, Online Calendar Services, and New Year Resolutions by John Wall, Christopher Penn
Learn some tips for writing provocative and compelling copy, get some insight into how to best use online calendaring services and how they differ from each other, and make New Year's resolutions that are both important and achievable.
- The 10 Biggest Business Blunders (and How You Can Avoid Them) by David Finkel, Diane Kennedy
Here are the 10 biggest business blunders, and advice on how you can avoid them sinking you (and your company).
- Going Global in a Web 2.0 World: A Punch List for Small Business by Laurel Delaney
In a world that is now fully connected, people and businesses are putting their opinions, observations, insights, thoughts, and capabilities online, via some very helpful tools.
Here's what one fictitious small business did to grow its customer base, and reach ...
- Business Aikido: Gaining Strategic Advantage Through Leverage by Nilofer Merchant
In Aikido, martial arts students study and practice katas—pre-arranged movements that enable them to deal with an opponent successfully. The centuries-old art teaches practitioners to use the force of an opponent against the opponent. This strategy gives the student a ...
- Marketing to Small Businesses: What You Need to Know by Niti Agrawal
You might be an expert when it comes to marketing to large businesses. But selling your products and services to smaller companies requires an entirely different strategy.
- New Interactive Tools and Tactics for the B2B Marketer by Joe Rizzo
In an online sales environment that is both increasingly competitive and cluttered, B2B marketers must be able to perform two critically important tasks: They must communicate a unique brand identity, and they must be agile enough to quickly customize lead ...
- Prospect Follow-Up: The Need for Speed
by Elaine FogelPeople are often in a rush to get their needs fulfilled. Decision-makers want things done yesterday. In other words: Responding to prospects in a timely manner is critical for customer acquisition and retention. Whether companies manage B2C or B2B relationships, ...
- Value Creation in the Age of Collaboration (Part 3)—David vs. Goliath by Nilofer Merchant
The Web enables an entirely different way of doing business. Collaboration on a scale previously impossible now occurs on an ongoing basis. Mass sharing ideas globally is easy using wikis and other software.
Here's what it means for companies today.
- Three Things to Prepare Before Your Business Launches an Ad Campaign
by Elaine FogelAdvertising is a funny thing. When it works, it can attract a multitude of solid sales leads. And therein lies a problem—especially if a small or midsize business isn't prepared for the ensuing results. Here are three common sense things ...
- How to Scale: Solution-Selling With Your Channels by Dylan Charles
Changes in the way customers buy technology are stressing existing vendor channel and partner organizations, processes, and capabilities.
As a result, companies need to rethink the ways they allocate their channel marketing resources and how they use marketing infrastructure to ...
- IBM Marketing Champion Uses Online Marketing to Boost Divisional Revenue and Share of the SMB Market by Roy Young
Sandra Zoratti, vice-president of worldwide marketing of the soon-to-be-formed InfoPrint Solutions Company, a Ricoh/IBM joint venture, added interactive marketing to the InfoPrint Solutions Company marketing mix to multiply the reach of the sales force in pursuit of the coveted small ...
- The Bigness of Smallness: How Businesses Can Get Bigger by Acting Smaller by John Moore
When you think about it, nearly every big business began as a small business. Nike's first sale came from the trunk of a car, and Starbucks began its life as a mom-and-pop coffee shop. But a bigger business doesn't always ...