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Marketing Resources: Small Business
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Results for Small Business
- Cures for Eight Common Small-Marketing-Firm Ailments by Steve AdamsSmall-agency quirks don't have to be fatal. In fact, many can be fixed by applying simple technologies that provide big-business tools while allowing firms to stay true to their small-business core. The following eight cures to the common small-marketing-firm ailments ...More articles on Customer Engagement, Hiring Outside Resources, Marketing Tips, Small Business, Writing
- A Two-Step Process for Launching Successful Email-Marketing Campaigns: Find Your Voice, and Segment by Steve AdamsEmail is one of the easiest, most affordable, and most effective marketing tools out there. Nonetheless, launching an email-marketing program can seem a daunting challenge, especially for time-strapped entrepreneurs and small-business owners.More articles on Email Campaigns, Email Marketing, Email Subject Lines, Marketing Tips, Personalization, Segmentation, Small Business, Writing
- Improve Your Email Marketing Through Segmentation by Michael ClarkNot all customers are alike, and what appeals to one may not interest another. Therefore, it is important that you connect the message you are sending to your customers' differing interests. Email messages that are segmented, targeted, and relevant to the ...
- 10 Email Marketing Tips for Small Business Owners by Kara Trivunovic, Andrew OsterdayEmail is a medium for economically and effectively marketing your small business. But most everything out there that provides guidelines, best-practices, and advice on the application of the channel to your marketing efforts are largely geared toward bigger businesses. Until now, ...More articles on Email Lists, Email Marketing, Email Service Providers, Marketing Tips, Small Business
- Five Small-Business Email Customer Lifecycle Tactics for the New Year by Kara Trivunovic, Andrew OsterdayIt's probably no surprise that the process of acquiring new customers comes with one of the higher price tags of any of your marketing initiatives. The value of growing your customer base is obvious: the potential to sell more products ...
- Five Steps to Building Brand Equity for the Small Business by Mike O'TooleEveryone wants brand equity. But building it, when you are more likely to qualify for the Inc. 500 rather than the Fortune 500, can be a puzzle. Particularly when the role models for brand equity are global icons like Coca ...More articles on Brand Awareness, Brand Equity, Brand Positioning, Branding, Marketing Tips, Small Business
- 12 Global Small Business Trends to Watch in 2008 by Laurel DelaneySmall businesses are the heart and soul of our world entrepreneurial economy. They create, inspire, and fundamentally change people's lives. Here are 12 global small business trends to watch in 2008—trends that can be embraced by any culture and will ...
- Email Marketing and Small Businesses: Waste of Time or Worth The Effort? by Josh NasonFor email marketers, dealing with the small business owner can be an ongoing challenge. There are typically three main obstacles to introducing email marketing to a small businesses.
- MarketingProfs Podcast: Copywriting, Online Calendar Services, and New Year Resolutions by John Wall, Christopher PennLearn some tips for writing provocative and compelling copy, get some insight into how to best use online calendaring services and how they differ from each other, and make New Year's resolutions that are both important and achievable.
- The 10 Biggest Business Blunders (and How You Can Avoid Them) by David Finkel, Diane KennedyHere are the 10 biggest business blunders, and advice on how you can avoid them sinking you (and your company).
- Going Global in a Web 2.0 World: A Punch List for Small Business by Laurel DelaneyIn a world that is now fully connected, people and businesses are putting their opinions, observations, insights, thoughts, and capabilities online, via some very helpful tools. Here's what one fictitious small business did to grow its customer base, and reach ...More articles on Economic Crisis, International Marketing, New Media, Online Marketing, Small Business
- Business Aikido: Gaining Strategic Advantage Through Leverage by Nilofer MerchantIn Aikido, martial arts students study and practice katas—pre-arranged movements that enable them to deal with an opponent successfully. The centuries-old art teaches practitioners to use the force of an opponent against the opponent. This strategy gives the student a ...
- Marketing to Small Businesses: What You Need to Know by Niti AgrawalYou might be an expert when it comes to marketing to large businesses. But selling your products and services to smaller companies requires an entirely different strategy.
- New Interactive Tools and Tactics for the B2B Marketer by Joe RizzoIn an online sales environment that is both increasingly competitive and cluttered, B2B marketers must be able to perform two critically important tasks: They must communicate a unique brand identity, and they must be agile enough to quickly customize lead ...More articles on B2B Marketing, Interactive Marketing, Landing Pages, Lead Generation, Small Business, Website Design, Websites
- Prospect Follow-Up: The Need for Speed
by Elaine FogelPeople are often in a rush to get their needs fulfilled. Decision-makers want things done yesterday. In other words: Responding to prospects in a timely manner is critical for customer acquisition and retention. Whether companies manage B2C or B2B relationships, ... - Value Creation in the Age of Collaboration (Part 3)—David vs. Goliath by Nilofer MerchantThe Web enables an entirely different way of doing business. Collaboration on a scale previously impossible now occurs on an ongoing basis. Mass sharing ideas globally is easy using wikis and other software. Here's what it means for companies today.
- Three Things to Prepare Before Your Business Launches an Ad Campaign by Elaine FogelAdvertising is a funny thing. When it works, it can attract a multitude of solid sales leads. And therein lies a problem—especially if a small or midsize business isn't prepared for the ensuing results. Here are three common sense things ...
- How to Scale: Solution-Selling With Your Channels by Dylan CharlesChanges in the way customers buy technology are stressing existing vendor channel and partner organizations, processes, and capabilities. As a result, companies need to rethink the ways they allocate their channel marketing resources and how they use marketing infrastructure to ...More articles on Channel Marketing, Collaboration, High-Tech Marketing, Measurement, Sales, Small Business
- IBM Marketing Champion Uses Online Marketing to Boost Divisional Revenue and Share of the SMB Market by Roy YoungSandra Zoratti, vice-president of worldwide marketing of the soon-to-be-formed InfoPrint Solutions Company, a Ricoh/IBM joint venture, added interactive marketing to the InfoPrint Solutions Company marketing mix to multiply the reach of the sales force in pursuit of the coveted small ...More articles on Case Studies, Customer Relationships, Interactive Marketing, International Marketing, Online Marketing, Sales, Small Business
- The Bigness of Smallness: How Businesses Can Get Bigger by Acting Smaller by John MooreWhen you think about it, nearly every big business began as a small business. Nike's first sale came from the trunk of a car, and Starbucks began its life as a mom-and-pop coffee shop. But a bigger business doesn't always ...
- So Hot You're Cool, So Cool You're Hot"A hot brand ends up in one of two different ways," writes Laura Ries at the Ries' Pieces blog. "It burns bright too fast and fizzles. Brands like this are ...
- Fee-Fi-Fo-FumBaggage fees have become nearly ubiquitous in the airline industry, and Southwest has capitalized on passenger hostility to the dreaded surcharge with its playful Bags Fly Free campaign. "Some airlines charge ...
- Don't Hate the PlayaCompanies in the high-end service industry often do much more than turn a blind eye to the extramarital escapades of their guests. "[T]he owners and managers of the world's most ...
- Talk to the HandIf you blog, you've certainly encountered your share of bizarre, offensive or spammy comments. It comes with the territory. Each of us has our own standard, and you've probably developed ...
- Cut the LoopholesKnowing that Hilton Hotels offers a best-rate guarantee, Hilton HHonors member Randall Gellens booked a room in Rome at the lowest available rate of €168. When he found a better ...
- SMBs to Boost Twitter Use for MarketingSome 9% of small and midsize businesses (SMBs) use Twitter to market their business, and 32% of SMBs say they plan to include social media in their marketing mix over ...
- Don't Leave Me This WayIt's the bane of every retailer with an online store—somewhere between adding products to shopping carts and finalizing their purchases, some customers vanish into thin air. According to Brendan Regan ...
- No Escapin' ThisAsk 100 people for their opinion of social-media tools like Twitter and you'll likely get 100 different responses—ranging from extreme enthusiasm to extreme derision. However you feel about social media, ...
- Yeah, but What Does It Mean?"With free programs like Google Analytics," says Corte Swearingen in a post at the SmallBiz Marketing Tips blog, "acquiring data is not the issue—the challenge is finding a way to ...
- Don't Rev the Search Engines YetAs more and more customers use the Internet to research purchases, you might assume that any online marketing strategy requires a significant level of search engine optimization (SEO). But if ...
- Till Death Do Us PartIf you were to visit the subscription page at The Atlantic magazine's website, you'd find an important note beneath the form for payment information. It reads: "By paying with a ...
- Small Is Dutiful"Ask most people what they like about working with [small B2B companies]," says Steve Adams in an article at MarketingProfs, "and you'll hear answers such as 'their personal approach' or ...
- Never Break the Chain"With so many professionals paying so much attention and money to SEO efforts," says Jeff Blum of MBA Depot, "I am shocked by a huge mistake I see made repeatedly—site ...
- LinkedOutNot long ago, Elaine Fogel used a post at the MarketingProfs Daily Fix Blog to discuss her case of "Social Media Rejection Syndrome." It all began when someone not only ...
- Peripheral VisionIf we were to ask you to describe your competition, you'd probably talk about companies that do exactly what you do. The owner of an Indian restaurant will discuss other ...
- What I'm Trying to Say Is…"If you think your website content isn't working for you," says Rick Sloboda of Webcopyplus, "you're probably right. And the realization that you need something better is a step in ...
- Expand Your Local HorizonsFor the small-business owner, getting your name out via local search is a must. And to many marketers, that means optimizing for Google's universal results. After all, Google is the ...
- I Don't Care What You Think, I Call a Do-OverIt's going to happen sooner or later—a misprint will offer your product or service for a ridiculously low price that's too good to be true. Not long ago, writes Jackie ...
- Oh, No, Not Her Again!"Eighty-seven-year-old Gladys has a reputation among her fellow retirement community members," write Marilyn Shuttle and Lori Jo Vest in the first chapter of Who's Your Gladys? "She's known as a ...
- Color Me BeautifulIf we asked you to name the company associated with the term "Big Blue" you'd probably reply "IBM" without a moment's hesitation. And in an article at MarketingProfs, William Arruda ...
Small Business case studies, deconstructing real life examples and illustrating lessons learned
- Three Small (Biz) Steps to Increased Product & Service Sales, Recession Editionby Paul Hyland Salon & Day SpaCASE STUDY: Sales of luxury products and services have been suffering in the current economy—all the more so for small businesses. But email, coupons, and new-client referral and member-rewards programs have helped this small business beat the recession blues. See how.More case studies on Case Studies, Customer Acquisition, Customer Retention, Email Marketing, Promotions, Recession, Referrals, Small Business
- How Intuit Used Viral Marketing and an Interactive Web Site to Generate Small-Business Leads, Engage Customersby Intuit, Inc.CASE STUDY: Inspired by the viral success of Office Max's "Elf Yourself," QuickBooks-maker Intuit set out to creatively engage small businesses with its "Jingle Generator." The effort exceeded targeted metrics, earning viral a spot in the marketing mix.More case studies on Case Studies, Customer Engagement, Interactive Marketing, Lead Generation, Small Business, Word of Mouth
- How a Bed & Breakfast Inn Boosted Its Bookings with One Video Adby Morning Glory InnAs a B&B in the highly competitive historic Pittsburgh area, the Morning Glory Inn needed a way to attract more recreational and business travelers. Its Web site, the Yellow Pages, and direct mail initiatives continued to bring in some new customers. But here's how the inn boosted its online visibility through rich media, and learned three valuable lessons on the way.More case studies on Advertising, Case Studies, Digital Marketing, Interactive Marketing, Product Marketing, Small Business, Videos
- How a Finance Director Left Her Day Job and Launched an 'Engaging Brand' Online via a Podcast and Blogby The Engaging BrandA finance director, feeling stifled by the corporate world, launches her own business based in branding and egagement... with only $1,000 to spend. Two years later, she's a blog and podcast star with a successful business.
- How a Small-Business Consultant Leveraged a High-Profile TV Commercial to Generate New Traffic and Win New Businessby LocalZingAs a tiny Florida player in the field of advertising for small businesses, Karl Long knew he should consider unconventional ways to promote his company. Taking a cue from a competitor, Long launched a campaign that upped traffic to his blog 500%, raised his Google profile, and led to new business.More case studies on Advertising, Blogging, Blogging Strategy, Case Studies, Customer Acquisition, Press Releases, Public Relations, Small Business
- How an Online Software Biz Doubled Its Sales Leads, Increased Site Traffic 75%by Makana SolutionsMakana Solutions needed an inexpensive way to reach the elusive small business market. Rather than chase small businesses, it hired an online "inbound marketing system" to help small businesses find Makana. The results: Web site traffic climbed 75%, and sales leads have doubled.More case studies on B2B Marketing, Case Studies, Facebook, Google, Keywords, Lead Generation, Search Engine Marketing, Small Business, Social Media, Websites
- How a Consultant's Internet Radio Show Led to New Business, New Sources of Revenueby CRM Essentials LLCAtlanta management consultant Brent Leary launched a radio show in 2006 to help small and mid-sized businesses understand technology. It proved so popular that he evolved the show into a series of online podcasts, bringing new business and (ultimately) new revenue to his 15-year-old consulting business.More case studies on Case Studies, Customer Acquisition, Keywords, Online Marketing, Podcasting, Small Business, Web Analytics
- How a Tiny Manufacturer Convinced Apple to Stock Its Product and Tripled Salesby Wi-Gear, Inc.Wi-Gear, an independent manufacturer formed in 2004, was focused on one product—a wireless Bluetooth headset—geared toward the Apple iPod. It had a tiny sales and marketing budget and no outside capital. It needed to grow its distribution from just online sales to other retail outlets, preferably Apple Stores. But plenty of competitors also made wireless headphones for iPods, and they too wanted to get into Apple's stores.
- How a Small-Business Consultant Leveraged a High-Profile TV Commercial to Generate New Traffic and Win New Businessby LocalZingA competing online marketing company's unorthodox approach to self-promotion got consultant Karl Long thinking about ways he could use his personal blog as a public relations tool to help his company, Local Zing. As a tiny Florida player in the field of advertising for small businesses, Long knew he should consider unconventional ways to promote his company. Taking his cue from the competitor, he launched a campaign that increased traffic on his blog more than 500%, raised his Google profile, and led to new business.More case studies on Blogging, Blogging Strategy, Case Studies, Customer Acquisition, Press Releases, Small Business
- How a Small Specialty Software Company Got on Fortune 100 Companies' Radar Screensby Novinity CorporationA software company in rural Montana was able to acquire major pharmaceutical company accounts and increase tradeshow traffic 300% by developing and promoting the educational content that its target industry craved...
Small Business online seminar broadcasts from the best minds in marketing
- Promotions: Instant Gratification for Small Business MarketersAttendee rating:
- 12/14/2007 - Small Business Series: How to Advertise on a Modest BudgetAttendee rating:
- 10/19/2007More seminars on Advertising, Direct Marketing, Hiring Outside Resources, Marketing Budgets, Marketing Challenges, Small Business, Word of Mouth - Small Business Series: Budgeting for the Marketing MixAttendee rating:
- 9/14/2007 - Small Business Series: How to Set Prices the Smart WayAttendee rating: - 8/17/2007More seminars on Brand Positioning, Marketing Strategy, Measurement, Positioning, Pricing, Small Business
- Small Business Series: Positioning, Naming and TaglinesAttendee rating: - 7/20/2007More seminars on Marketing Tips, Naming, Positioning, Positioning Statements, Small Business, Taglines
- Small Business Series: Do-It-Yourself Market ResearchAttendee rating: - 6/22/2007
- Small Business Series: Why Most Small Businesses Fail (and How to Avoid Being One of Them)Attendee rating: - 5/18/2007More seminars on Advertising, Management, Marketing Plans, Marketing Tips, Measurement, Small Business, Trade Shows/Events
- Writing a Marketing Plan for Entrepreneurs and Small Business: From Blank Page to PresentationAttendee rating: - 6/9/2005More seminars on Market Research, Marketing Plans, Positioning Statements, Pricing, Small Business, SWOT, Value Propositions, Writing
Small Business marketing downloads for the busy professional
- Small Biz How-To Guide: Positioning, Naming & TaglinesSpot-on positioning leads to names that attract customers and taglines that sing. Get your small business on the track to marketing success.
- Small Biz How-To Guide: Market ResearchNeed to learn about your customers without the big price tag of market research firms? This guide on do-it-yourself market research will help you get the information you need to position your business without emptying the corporate coffers.
- Small Biz How-To Guide: Avoiding Key PitfallsLet's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
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