How the Best B2B Marketers Think Like B2C Marketers: Five Strategies to EmulateRussell Glass
The best B2B marketers are successful because they start with building a brand. In other words, the best B2B marketers think like B2C marketers. And here's just how they think ...
What Every B2B Marketer Needs to Know About Millennials
The Millennials have arrived! The first wave of the Millennial generation (born between 1980 and 2000) is now entering decision-making positions at companies across the land. And in a post at ...
How B2Bs Can Create a Thriving Facebook Community [Slide Show]Christian Gulliksen
B2C brands have Facebook figured out. But B2B brands? Not so much. Yet, it doesn't have to be that way.
Top Marketing Tactic for Small B2Bs: In-Person Interaction
Among small businesses, marketing tactics such as email, websites, in-person interaction, and social media are viewed as most effective overall; however, among small B2B companies, nothing beats face-to-face interactions, according ...
Five Ways to Create Your Prospects' Favorite WebsiteSonja Jobson
Your prospects have a huge array of websites to choose to visit—and buy or learn from. You have to give them good reasons to choose yours. So how do you ...
Five Ways to Turn Your Chamber of Commerce Membership Into SalesMike Bowman
Many businesses are members of their local chamber of commerce but don't take advantage of opportunity to increase sales and brand awareness. Here are five ways business owners can derive ...
Nine Ways You Can Use Virtual Events to Train, Communicate, and SellTricia Heinrich
Webinars can be great lead-generation tools. But virtual communications can also help you build communities, communicate with customers, train sales teams and partners, measure the success of campaigns, and launch ...
Four B2B Sales Tactics That Consistently Get Results
"B2B sales is by no means easy. It requires not only skill, but panache," says Jesse Noyes in a post at It's All About Revenue.
But over time, a buzz can ...
Top 10 B2B Marketing MistakesChris Chariton
Even the most seasoned marketing professionals sometimes fall prey to mistakes in tactics or implementation. But with a watchful eye, practitioners can avoid costly pitfalls. Here is a quick review ...
B2B Email Marketing Best-Practices and Trends
Email is still an invaluable asset to marketers, but only 30% of B2B marketers are using email marketing as their primary lead generation tactic; instead, email appears to be more ...
Nine Ways to Draw Event Visitors to Your Booth and Wow ThemMatt Snodgrass
Here are nine ways to draw tradeshow attendees to your booth and engage with them. Some of these tips may seem like common sense, but you'd be amazed at how ...
Advanced Email Segmentation
If you're still wondering about the value of segmentation, consider these numbers from eMarketer, as reported by HubSpot: "39% of email marketers that practice list segmentation see better open rates; ...
B2B Mobile Marketing: Mobile + B2B = BFF! [Video]Christina "CK" Kerley
Anytime-anywhere media provide B2Bs new ways to create, develop, and sustain ROI-rich relationships. Yet, the majority of B2Bs aren't using mobile to bolster their marketing. So, how can mobile be ...
Four Questions B2Bs Need to Ask About Content Marketing [Infographic]Jonathan Gebauer
ExploreB2B (with the help of CMI and MarketingProfs) has put together an Infographic that answers the "Why, What, How, and Where" of B2B content marketing.
, Content Marketing
, Corporate Blogging
, Customer Relationships
, Market Research
, Marketing Tips
, Social Media
Mobile Marketing: Three Strategic Approaches to Success [Video]Christina "CK" Kerley
Between next-generation smartphones, tricked-out apps, and celebrity-filled Siri commercials, it's easy to look at mobile as a set of breakthrough devices, tools, and channels. But that's not the lens through ...
B2B Mobile Marketing Success Mantra: Better, Faster, Easier [Video]Christina "CK" Kerley
Think mobile is for consumer audiences only? Think again, B2B marketers! Learn why mobile marketing is ideal for B2B marketing, and how three simple words—better, faster, easier—can help you win ...
B2B Social Marketing Growing, LinkedIn Top Channel
Though B2B marketers use a variety of platforms for social media marketing, a plurality (30%) cite LinkedIn as their most important channel for social outreach, according to a report by ...
, Research Summaries
, Search Engine Marketing
, Social Media
B2B Brands Trail B2C in Social Media Monitoring, Follow-Up
Many B2B businesses are ignoring the consumer insights that social media can provide, according to a report by Satmetrix. Only 49% of surveyed B2B brands track what consumers are saying ...
Forrester: B2B Marketing Budgets Rising 6.8% in 2012
B2B marketers are increasing marketing budgets 6.8% on average in 2012, according to a survey from Forrester Research. Across various industries, gaps in marketing investment growth have narrowed from levels ...
Two Arguments Against B2B Videos, and Six Tips for Making a Great One
We all know it: There's nothing like a viral video to boost awareness and response.
Why, then, are many B2B companies still hesitant to incorporate video into their marketing efforts? ...