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• Lead-Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 2-4)Sid Smith
  The second article in this series answers three questions: How do we get started with lead nurturing/marketing automation? What is lead nurturing and how does it work? How long till ...
  B2B Marketing, Brand Positioning, Content, Content Marketing, Customer Acquisition, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Positioning, Sales, Value Propositions
• Legal Threat Levels for Online Content-Sharing [Infographic]Verónica Jarski
  As more and more marketers and others curate content in their content marketing efforts, they need to be aware of the legalities of using content that isn't theirs. This infographic ...
  Blogging, Blogging Policy, Content, Marketing Challenges, Marketing Tips, Reputation Management, Social Media, Twitter, User-Generated Content, Writing
• How to Avoid 'False Choices' in Content MarketingJoe Chernov
  Our penchant for snappy axioms—most of them a derivative of "set content free"—has put content marketing on a collision course with otherwise sensible business objectives.
  B2B Marketing, Brand Awareness, Branding, Content, Content Marketing, Customer Acquisition, Inbound Marketing, Lead Generation, Marketing Strategy, Mobile Marketing, Positioning, Technology, Web Content
• What Drives Readers to Your ContentLenna Garibian
  More than three-quarters (76%) of online adults in the US say they have, in the previous three months, clicked on links to related stories (e.g., articles, videos, pictures) to continue ...
  Content, Content Marketing, Email, Facebook, Research Summaries, SEO, Social Media, Websites
• The Lighter Side of Marketing: 24 Cartoons to Make You LOL [Slide Show]Verónica Jarski
  We take marketing seriously, but that doesn't everything we do is serious. Here are our favorite SnarketingProfs cartoons showing the lighter side of marketing.
  Content
• That's Edutainment: Why You Should Create Content That Educates and EntertainsMichele Miller
  Creating a flight-safety video that educates and entertains isn't easy, but Delta rose to the challenge. Here's why you, too, should consider creating edutaining content.
  Content
• Buried Treasure: How to Find Great Content Right Under Your NoseTerri Thornton
  Your PR folks have access to content treasure you didn't know you had—without weighing down your team or running up the bill. Here are some easy ways they can help ...
  Collaboration, Content, Content Marketing, Inbound Marketing, Promotions, Public Relations, Web Copy, Writing
• Social Marketing Benchmarks: Budgets, Goals, and MoreLenna Garibian
  Organizations are still cautious about dedicating resources to social media marketing: Only 27% of those surveyed employ someone who focuses exclusively on social media, according to a study by Ragan ...
  Blogging, Brand Awareness, Career Management, Content, Facebook, Google+, Instagram, LinkedIn, Nonprofits, Pinterest, Research Summaries, Sales, SEO, Twitter, Videos, YouTube
• Seven Ways to Help Sales Use Marketing Content to Win Buyer TrustCliff Pollan
  Buyers don't care about your product or service. They just care about the problems and opportunities they face and how your expertise can help them. Accordingly, Marketing and Sales share ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Relationships, Feedback, Inbound Marketing, Lead Generation, Sales, Social Media
• A New Year's Video From Team MarketingProfsAnn Handley
  Tam MarketingProfs recorded a special New Year's message for our incredible community members like you.
  Content
• What Matters This Holiday Season [Infographic]Verónica Jarski
  You know folks are spending the holidays being with friends and family, decorating, going to parties, and gift-giving. But do you know which holiday movies they prefer? Or their feelings ...
  Content, Customer Behavior
• A Marketer's Christmas Carol [Infodoodle]Verónica Jarski
  What if Ebenezer Scrooge had been a marketer? Inspired by the holiday season and Dickens's famous story, I illustrated a glimpse into Scrooge's life as a marketer and his past, ...
  Content
• How to Tell Your Brand's Story: Four Questions You Must AnswerBeth McKenna
  Whatever happened to Cinderella's shoe? Who knows? It didn't go viral. Put another way: Story generation and the way we develop content have changed, so you must change, too—and answer ...
  Brand Awareness, Brand Positioning, Content, Content Marketing, Customer Engagement, Digital Theory, Inbound Marketing, Marketing Strategy, Public Relations, Social Media, Writing
• Achieve Visual Storytelling (and Sales) Success With WhiteboardsTim Riesterer
  Whiteboards are an essential visual storytelling tool that you as a marketer can help create for salespeople to differentiate your company from the competition—and get customers and prospects to choose ...
  B2B Marketing, Content, Customer Engagement, Positioning, PowerPoint, Sales, Writing
• The Best LinkedIn Pages of 2012: Will You Be on the 2013 List?Verónica Jarski
  Want to see how other companies make the most of their Company Pages? Here's a look at the Best of Company Pages 2012 from LinkedIn.
  Content, LinkedIn
• Four Ways B2B Marketers Can Boost the Value of Their TweetsChris Mann
  Whether you're looking to move beyond the occasional tweet or you're aiming to further polish your approach, here are some tips for how you, as a B2B marketer, can take ...
  Advertising, B2B Marketing, Brand Awareness, Content, Content Marketing, Customer Acquisition, Lead Generation, Social Business, Social Media, Targeting, Twitter
• Free Friday: Learn About LinkedIn Company PagesVerónica Jarski
  Lna Khavinson, senior product marketing manager, at LinkedIn Company Pages, will share insights on getting the most out of your LinkedIn Company Pages at a free session.
  Content
• Social Media Disconnect: Are Marketers Out of Touch?
  Though consumers and marketers are fairly aligned in their focus on Facebook—similar proportions of each segment use the social networking site—marketers tend to be out of synch with their audiences ...
  Advertising, Content, Content Marketing, Customer Behavior, Customer Engagement, Facebook, Google+, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• 10 SEO Tips to Improve Your Search Rankings--and Your WebsiteMarty Reardon
  Don't just try to move up a few places in search results with your SEO efforts; rather, turn a visit to your website into a better experience and help your ...
  Content, Keywords, Links, Marketing Tips, Search Engine Marketing, Search Engines, SEO, Social Media, Web Content, Web Copy, Websites
• Eight Ingredients of Effective Inbound Marketing for Generating and Qualifying LeadsMike Nikolich
  As marketers, we instinctively realize it's impossible to pinpoint when our prospects will be buying. That's why it's critical not just to keep in touch but also to make sure ...
  Blogging, Content, Content Marketing, Inbound Marketing, Landing Pages, Lead Generation, Public Relations, SEO, Social Media, Thought Leadership, Web Content