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• B2B Content Marketing: Adoption Surging, but Objectives Are Shifting
  Content marketing continues to be an integral strategy for B2B companies; however, objectives for content strategies are shifting toward thought leadership and educating the market, according to a survey from ...
  B2B Marketing, Content, Content Marketing, Customer Engagement, Lead Generation, Marketing Strategy, Research Summaries, Sales, Thought Leadership, Tradeshows/Events
• Free Friday: Become a Social Media Dynamo in DecemberVerónica Jarski
  Larn how attending this free MarketingProfs virtual conference on Dec. 14 can help you become a social media dynamo.
  Blogging, Content
• SMBs Still Favor Face-to-Face Marketing Tactics
  Traditional face-to-face tactics are still fundamental for SMB marketers: Personal relationships and networking (95%), tradeshows and industry events (89%), and in-person events (86%) rank as the most popular marketing tactics ...
  Content, Email, Facebook, Marketing Strategy, Online Marketing, Research Summaries, Sales, SEO, SMBs, Social Media, Tradeshows/Events, Twitter, Webinars
• Black Friday Online Sales Surge to Record $1B
  On Black Friday (November 23), myriad holiday shoppers avoided the crowds at brick-and-mortar stores in favor of their Web browsers. Some 57.3 million Americans visited online retail sites on Black ...
  Consumer Electronics, Content, Customer Behavior, E-Commerce, Research Summaries, Websites
• A Three-Step Approach for Linking Content and Behavior: Measuring RelevancyLaura Patterson
  Almost everyone would agree that content must be relevant. But what is the best way to measure relevancy? Many of the ways are complex, but here's a simpler, three-step process ...
  Content, Content Marketing, Lead Generation, Marketing Analytics, Measurement, Metrics, Social Business, Social Media, Web Analytics
• Four Reasons It Pays to Have a Company BlogChris Lee
  Having a strong online presence is essential in today's economy, and an excellent way to ensure such a presence is to establish a blog that's connected to your company website.
  Blog Comments, Blogging, Content, Content Marketing, Corporate Blogging, Customer Relationships, SEO, Social Media, Tradeshows/Events
• A New Marketing Lesson From the 2012 London OlympicsLiz Elting
  The athletes competing at the London Olympics broke many records, but the number coming out of the Games that is most revealing for us is the worldwide audience: not the ...
  Content, International Marketing, Location-Based Marketing, Marketing Strategy, Online Marketing, Social Media, Strategy, Web Content
• Small Businesses to Use Mobile for Event Marketing in 2013
  Among small businesses and nonprofits planning events in 2013, more than 8 in 10 (81%) say they plan to increase their use of mobile technology to market their events, according ...
  Content, Mobile Marketing, Research Summaries, Small Business, Social Media, Tradeshows/Events
• LinkedIn an Influential Force in IT Purchasing ProcessLenna Garibian
  Social networks overall have a growing and pervasive influence on the information technology (IT) purchasing process, despite the multiplicity of digital channels available to IT decision makers (ITDMs), according to ...
  B2B Marketing, Content, Customer Behavior, Facebook, LinkedIn, Networking, Research Summaries, Social Media, Social Networking, Technology, Twitter
• The B2B Lead Generation Manifesto [Slide Show]Christian Gulliksen
  Are you happy with the quality and quantity of your leads? If not, your lead generation program likely needs a tune-up using the following five principles of lead generation.
  B2B Marketing, Content, Content Marketing, Landing Pages, Lead Generation, Lead Nurturing, Mobile Marketing, Online Marketing, Testing, Webinars
• 2013 B2C Content Marketing Benchmarks, Budgets, and Trends
  Some 86% of B2C marketers are using content marketing, employing 12 individual tactics on average; but, as is the case with B2B content marketing, B2C content marketers are struggling with ...
  Blogging, Content, Content Marketing, Facebook, Lead Generation, LinkedIn, Marketing Budgets, Marketing Challenges, Marketing Strategy, Newsletters, Research Summaries, Social Media, Twitter, Web Content, Webinars, White Papers
• From Content to Lead to Handoff: Inbound Marketing in Six StepsTracy Lewis
  Marketers today need to be more in tune with where, when, and how people want to receive messages. You need to build a presence in places that matter most, so ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Inbound Marketing, Lead Generation, Lead Scoring, Marketing Automation, Measurement, Metrics
• Humanizing the Web With Personalization 2.0: Three Tips to Get StartedJohn Kottcamp
  We're not talking "Welcome back John" and certainly not "Dear Valued Customer." Real personalization goes much deeper than that today. Call it Personalization 2.0: it means the delivering the right ...
  Brand Loyalty, Content, Customer-Centric, Customer Experience, Customer Loyalty, Customer Relationships, Digital Theory, Marketing Strategy, Relationship Marketing, Web Content, Websites
• Free Friday: Ideas for Re-Engaging Inactive SubscribersVerónica Jarski
  Want to learn how to re-engage your inactive subscribers? Find out how to do just that at our free seminar on Tuesday, Nov. 13, at noon (Eastern time).
  Content
• Four Commandments of SEO
  A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Search Marketing GTTP is the last you'll be receiving. We ...
  Content, Links, Search Engine Marketing, SEO
• Smartphone Penetration Crosses 50% Threshold; Apple iOS Gains on Google Android
  For the first time, smartphone penetration crossed the 50% threshold, with 51.0% of US mobile subscribers (119.3 million people) owning a smartphone during the three months ended September, up 8% ...
  Content, Customer Behavior, Mobile Marketing, Research Summaries
• Five Ways to Optimize Email for Mobile
  A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Email Marketing GTTP is the last you'll be receiving. ...
  Content, Email Campaigns, Email Subject Lines, Mobile Marketing, Smartphones
• Small Businesses Stepping Up Social Marketing
  Nearly two-thirds of small businesses (66%) are spending more time on social media marketing in 2012 than they did last year; moreover, the proportion of those that have increased their ...
  Blogging, Content, Facebook, Google+, LinkedIn, Pinterest, Research Summaries, Small Business, Social Media, Twitter
• Six Ways to Make Your Video Strategy More SocialJeff Fissel
  Online video can engage an audience, help viewers retain information, and—for businesses—assist customers in remembering a brand. But how can you go one step further... and make your videos social?
  Content, Content Marketing, Customer Engagement, Interactive Marketing, Marketing Strategy, Social Media, Videos, Web Content
• Three Ways to Reactivate Lapsed Subscribers
  "If you check your subscriber lists, you'll probably find contacts lingering who should have been dealt with long ago," says Denise Keller in an article at MarketingProfs. "Instead of sitting ...
  Content, Customer Retention, Email, Email Lists, Email Marketing, Permission Email Marketing