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• Four Ideas for Finding More Time to Create Content
  A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Content Marketing GTTP is the last you'll be receiving. We ...
  Career Management, Content, Content Marketing, Marketing Tips
• Blogging Drives Leads, Website Traffic
  Companies that increase the number of blog posts they publish via their website each month can boost their inbound traffic levels and lead counts, according to a new report by ...
  B2B Marketing, Blogging, Content, Facebook, Lead Generation, Research Summaries, SEO, Twitter, Websites
• Nine Surefire Ways to Make Your Blog FailLianne Froggatt
  Blogs provide an excellent platform for engaging with customers, but many bloggers make fundamental mistakes that can seriously harm their success. Here is a list of nine unforgivable blogging offenses ...
  Blogging, Content, Content Marketing, Inbound Marketing, Social Media, Web Content, Web Copy, Website Design, Writing
• Is 'Free' Still a Dirty Word?
  "Email marketing can be a tricky balancing act," writes Melissa Miller at HubSpot. "You want to use copy that will get your recipients' attention, but you don't want to select ...
  Content, Email Deliverability, Email Marketing, Email Subject Lines, Testing
• 2013 B2B Content Marketing Benchmarks, Budgets, and Trends
  B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study ...
  B2B Marketing, Blogging, Content, Content Marketing, Customer Acquisition, Digital Theory, Facebook, Google+, Hiring Outside Resources, Inbound Marketing, Lead Generation, LinkedIn, Marketing Strategy, Research Summaries, Twitter, Videos, Writing
• Seven Steps for Creating a Great Infographic
  Do you wonder what an infographic is, exactly? Or how to create one? The Infographiclabs team gets these questions all the time. And they decided—very appropriately—to explain the infographic basics ...
  Content, Content Marketing, Creativity, Research, Web Content, Writing
• Get the Biggest Bang for Your Blog
  Blogging seems like a no-brainer. But it's grueling work that may not immediately yield the results you want. That's part of the reason why longtime blogger Mike Figliuolo has shared ...
  Blogging Strategy, Content, Customer Engagement, Social Media
• Have Your Headline Cake and Eat It, Too: Headlines for People and for SEO [Slide Show]Christian Gulliksen
  Print journalism has a proud tradition of clever headlines—puns and other devices that grab a reader's attention. But the harsh realities of search engine optimization (SEO) have dampened online wordplay ...
  Content, Keywords, Search Engine Marketing, SEO, Writing
• How to Channel Your Inner Journalist to Create Content
  Fictional photojournalist Peter Parker may have possessed superhero traits as Spider-Man, but he always relied on tried and true journalistic skills to craft a good story and create content. Like Parker, ...
  Content, Content Marketing, Web Content, Web Copy, Writing
• Solve Your Four Hairy Demand-Gen Data ChallengesStephanie Tilton
  What do you get when you put an analyst, a consultant, a practitioner, and a ringleader on the same panel devoted to demand-gen data? You get smart answers to your ...
  Content, Content Marketing, Lead Generation, Marketing Automation, Marketing Challenges, Measurement, Sales, Segmentation, Targeting
• The History of Web Video Delivery [Infographic]
  Online video isn't just becoming faster, more accessible, and of higher quality; it's also growing quickly as a media platform. In fact, in July 2012, 184 million Web users in ...
  Consumer Electronics, Content, Content Marketing, Mobile Marketing, Technology, TV, Videos, Websites, YouTube
• 23 Tips for Using LinkedIn, Facebook, and Twitter for BusinessSookie Shuen
  With the global economy still slumping, businesses and marketing companies are embracing new methods of social marketing as a way to spread the word in a more reliable, consistent, and ...
  Content, Customer Relationships, Customer Service, Facebook, LinkedIn, Marketing Strategy, Social Media, Social Networking, Twitter
• B2Bs Lack Collaborative Processes for Content Creation
  Two-thirds of B2B companies struggle to achieve a truly collaborative process for message development, according to a report from Corporate Visions: 33% of B2B sales and marketing professionals say their ...
  B2B Marketing, Content, Research Summaries, Sales
• Social Sharing Best-Practices for B2Bs and B2Cs
  As might be expected, the best day and time of day to share content via social media depends on your target audience (business or consumer) and the specific social platform ...
  B2B Marketing, Content, Customer Behavior, Facebook, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter
• Who Has Time for All That PR Stuff?Greg Miller
  When people want to know about you, your products, and your success story, the first thing they do is go to Google to see what you're doing, even before checking ...
  Content, Content Marketing, Public Relations, Search Engine Marketing, Social Media, Writing
• Nine Tips for Writing Effective SEO ContentShelly Kramer
  Content creation is a large part of what we do as marketers—and writing effective, well-optimized content is, well, hugely important. In fact, poorly written and unoptimized Web content can render ...
  Blogging, Content, Keywords, Search Engine Marketing, SEO, Social Media, Writing
• How to Get the Popular Kids to Share Your Content
  You have a fiercely loyal audience that loves your content. Folks share it with their networks, provide feedback, and help generate leads. Problem is... your mighty audience is mighty small. What ...
  Blogging, Content, Content Marketing, Customer Relationships, Inbound Marketing, Public Relations
• How Agile Project Management Saved My Marketing TeamAdria Saracino
  Here's a quick crash course on the agile project management methodology and how I, as a marketer, applied it to managing my team. I hope to help you identify where ...
  Career Management, Collaboration, Content, Management, Product Management, Time Management
• Four Email Marketing Blunders
  Despite the glitz and glamour of newer marketing channels, most people still favor tried-and-true email. "A recent study asked consumers which channel they prefer for receiving permission-based promotional messages," reports ...
  Content, Email Campaigns, Email Marketing
• Don't Just Script... Teleprospecting Done RightPeter Gracey
  The way teleprospectors phrase their questions and emphasize key messaging can be the difference between a fully qualified lead or a dial tone. But don't fall into the common trap ...
  Content, Customer Acquisition, Sales, Scenarios, Telemarketing, Writing