Content

Topics » Articles » Content

• Get Started on Your Holiday Marketing Checklist [Infographic]
  As we head toward the Labor Day weekend, you should start planning your marketing campaigns for the holidays. If you procrastinate (or worse, forget to plan for the holidays), you'll ...
  Advertising, Content, Customer Relationships, Email Marketing, Mobile Marketing, Sales and Advertising
• Tune Up Your App: Five Questions to Ask
  So, how's that app working for you? Is it binding users to your company, building brand equity, and providing high "exit barriers" for customers? That's what the big-time successful apps ...
  Content, Mobile Marketing, Smartphones
• Are You Marketing Like a '60s Mad Man? Seven To-Don'ts From the 1960s [Slide Show]Verónica Jarski
  Myriad marketers are using only old approaches in their marketing efforts. Are yours outdated, too? Check out our new slide show and see whether you're still marketing like a 1960s ...
  Advertising, Content
• Four Keys to a Successful Mobile Web Marketing StrategyAnne Thomas
  Does your business have a mobile site that is designed with your mobile customer in mind? Is it a branded, usable, engaging experience? If the answer is no, or if ...
  Content, Content Marketing, Customer Behavior, Mobile Marketing, Website Design, Websites
• Pinterest: The Email Marketer's New OpportunityKristina Huffman
  Pinterest and email marketing are intersecting in three ways: emails that use Pinterest-generated content, emails prompting recipients to follow a brand on Pinterest, and emails that have content appealing enough ...
  Content, Content Marketing, Email, Email Marketing, Marketing Tips, Pinterest, Social Media
• How to Tell Your Company's Story: Eight Questions to Get You Started [Slide Show]Verónica Jarski
  Sometimes, the hardest topics to talk about are those closest to you. So when businesses have to share their stories, they stumble. This colorful infodoodle slide show can help draw ...
  Brand Positioning, Content, Content Marketing, Strategy, Value Propositions, Vision Statements, Writing
• Five Tips to Make Company Blogs Worth ReadingMuhammad Yasin
  Creating consistently engaging and fresh content for any company's blog is no easy task; even the most thoughtful corporate bloggers can get stuck from time to time. If you think ...
  Blogging, Blogging Strategy, Content, Content Marketing, Writing
• Five Strategies for Promoting Your Online VideoAndrew Follett
  Online video should be an essential part of every business's online marketing strategy. Of course, everyone wants a video that goes viral, but no amount of money can guarantee a ...
  Content, Content Marketing, Search Engine Marketing, Social Media, Videos
• SEO for Bing and Yahoo: Is It Really Worth the Effort?Amanda DiSilvestro
  Google is the mother of all search engines. So, should you bother optimizing your website for Bing and Yahoo, too?
  Content, Google, SEO
• How to Keep Your Content Marketing Shelves Stocked
  Just like a shop owner who tracks his sales and restocks the shelves accordingly, content marketers need to be on top of their content. Otherwise, they end up with empty ...
  Content, Content Marketing, E-Commerce, Writing
• Five Ways to Create Your Prospects' Favorite WebsiteSonja Jobson
  Your prospects have a huge array of websites to choose to visit—and buy or learn from. You have to give them good reasons to choose yours. So how do you ...
  B2B Marketing, Content, Customer Experience, Inbound Marketing, Lead Generation, Web Content, Website Design, Websites
• Brands Missing Out on Mobile Ad Opportunities
  Smartphone users who are familiar with mobile ads appear to be comfortable making a purchase or recommendation as a result of an ad, but many others still haven't viewed a ...
  Ad Copy, Advertising, Content, Customer Engagement, Mobile Marketing, Research Summaries, Word-of-Mouth
• Five Principles for Multiscreen Storytelling [Slide Show]Christian Gulliksen
  Customers learn about brands through an array of devices and media—often simultaneously.That's why your brand needs a strong multiscreen storytelling strategy. Social@Ogilvy offers five principles for getting it right.
  Branding, Content, Content Marketing, Customer Engagement, Marketing Strategy, Mobile Marketing, Smartphones, Strategy
• Email Open and Click Rates: Benchmarks and Trends
  Average email open rates continued on their downward path during 2011 and the first quarter of 2012, though click-through rates increased slightly during the same period, according to Silverpop's Email ...
  Content, Email Campaigns, Email Deliverability, Research Summaries
• Five Tips From Leading Companies for Online Video MarketingEdgardo Nazario
  Customers are now using video to educate themselves on products and services before they buy, and that extends across both the consumer and business-to-business markets. Here are five tips from ...
  Content, Content Marketing, RSS, Search Engine Marketing, Videos
• How to Optimize for Local Search With Post-Venice Citation-Building StrategiesZach Thompson
  The importance of local search has been growing. But with the recent release of Google's Venice update, local search has become more important than ever. If you don't have a ...
  Content, Content Marketing, Google, Inbound Marketing, Local Marketing, Location-Based Marketing, Search Engine Marketing, Web Copy
• How to Pin With Purpose on Pinterest
  Visual content is crazy-hot these days, and the hottest place for sharing it is Pinterest. Traffic to the virtual pinboard site has shot up exponentially in the past year. But ...
  Content, Content Marketing, Landing Pages, Pinterest, Social Media
• Viral Video Adoption Climbs as Social Levels Off
  Marketers' use of social media and mobile marketing has steadied over the past year, whereas the use of viral online video (e.g., use of YouTube) has continued to grow, according ...
  Content, Facebook, LinkedIn, Pinterest, Research Summaries, Social Media, Twitter, YouTube
• Four Ways to Deliver Great PR [Slide Show]Christian Gulliksen
  Too many PR practitioners choose to ignore editorial etiquette, some going as far as demanding to see an article before it goes to print or offering bribes for positive coverage. ...
  Content, Corporate Communications, Customer-Centric, Press Releases, Public Relations
• What Types of News Go Viral on YouTube?
  Though professional news organizations contributed more than one-half (51.2%) of the most popular news footage posted on YouTube during the 15 months ended March 2012, over one-third (39.2%) of such ...
  Advertising, Content, Humor, Research Summaries, TV, Videos, YouTube