Customer Behavior

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• Smartphones Now Majority of New Cellphone Purchases
  More than one-half (55%) of US consumers who purchased a new handset in the three-month period ended May 2011 bought a smartphone instead of a feature phone, up from the ...
  Customer Behavior, Nielsen Data, Research Summaries, Smartphones
• How to Make the 'Nudge Effect' Work for You
  "You may be frustrated with unopened emails and low clickthroughs, but be reassured that even if your subscribers don't open your email, its presence in their inbox leads to a ...
  Customer Behavior, Email Marketing, Email Subject Lines
• Online Video Viewing Surges, but Ad Receptivity Varies
  Online video viewing continues to grow—particularly such categories as full-length movies and TV shows—according to a study by Yahoo Insights: 57% of users now watch online video on any given ...
  Customer Behavior, Research Summaries, Videos
• Email and Facebook Messages Trigger Buying via Smartphone
  More than one-half (56%) of US consumers who have made at least one purchase using their smartphone have done so in response to a marketing message delivered via mobile email, ...
  Customer Behavior, Email Marketing, Facebook, Research Summaries, Smartphones
• Facebook, LinkedIn, and Twitter Hit New Audience Highs
  Facebook, the fourth largest Web property in the US, attracted some 157.2 million visitors in May 2011, an all-time high and a gain of 3.2 million visitors over the previous ...
  Customer Behavior, Facebook, Research Summaries, Social Networking
• Get Your Social Media Plans Ready to Play BroadwayChris Chariton
  Just like hit Broadway shows, social media campaigns need to be evaluated, prepared, and tweaked before their big debuts. Here are six ways to perfect your campaigns to ensure they ...
  Customer Behavior, Social Media, Social Networking
• How Mini-Stories Can Help Buyers Reject the Status Quo... and Embrace YouMichael Harris
  Stories are how we make sense of the world. Learn how telling mini-stories will allow buyers to take your offering for a virtual mental test drive, to accept change—and to ...
  Case Studies, Content, Customer Behavior, Sales
• One-Third of Adults Have Snoozed During PowerPoint Presentations
  Sitting through a PowerPoint presentation appears to be one of the most dreaded office activities: More than 32% of surveyed adults say they have fallen asleep during a PowerPoint presentation ...
  Customer Behavior, PowerPoint, Research Summaries
• YouTube Drives Video Viewing to Record High in May
  Google Sites, driven primarily by video viewing at YouTube.com, comprised the top-ranked online video content property in May 2011, delivering some 2.1 billion viewing sessions and the highest amount of ...
  Customer Behavior, Research Summaries, YouTube
• Twitter Use Reaches 13%, Strongest Among Minority Groups
  Some 13% of online adults in the US say they use Twitter, up from 8% who said so in November 2010, according to a new report by Pew Research. Meanwhile, ...
  Customer Behavior, Demographics, Research Summaries, Twitter
• Social Media Popular as TV, Movies Lose Appeal
  In a rapidly changing media landscape, social media has retained its value to consumers as a source of entertainment, whereas television and movies have lost significant share, according to a ...
  Customer Behavior, Customer Engagement, Research Summaries, Social Media
• Privacy Concerns Erode Social Media User Satisfaction
  Most social media users say they are uneasy (42%) or ambivalent (38%) about sharing personal information on social media sites and such attitudes, though they vary in intensity across popular ...
  Customer Behavior, Research Summaries, Social Media
• Email Subscriber Engagement Checklist: Six Tips to Keep HandyRyan Deutsch
  Engaged subscribers often make up only 30-40% of an email marketer's database, meaning at least 60% of recipients ignore communications. Here's how to keep your messages out of the trash ...
  Customer Behavior, Customer Engagement, Email Campaigns, Email Marketing, Marketing Tips
• Smartphones Preferred Over Computers for Web Access
  More than one-half of smartphone owners (55.9%) say they prefer using a smartphone to a computer when accessing the Internet, according to a new survey from Prosper Mobile Insights. Moreover, ...
  Customer Behavior, Research Summaries, Smartphones
• How an Unhappy Customer Can (Paradoxically) Help Your BusinessCB Whittemore
  Many businesses simply fix issues when customers complain. But there's a lot of effort—and angst—that precedes an actual complaint. Learn how to funnel that energy positively and generate productive, lasting ...
  Customer Behavior, Customer Relationships, Customer Satisfaction, Marketing Tips
• Shoppers Buying Less Impulsively Online
  As shoppers become smarter and more informed—using online channels to evaluate options, socialize about brands, and find the best deals— they are becoming less impulsive when making purchase decisions, according ...
  Customer Behavior, E-Commerce, Research Summaries, Social Media
• How to Use Customer Experience to Differentiate Your BrandWayne Marks
  Differentiating a brand today requires expanding brand management from a traditional product, price, place, and promotion focus to a focus on customer experience as well. Here are four strategies that'll ...
  Brand Positioning, Branding, Customer Behavior, Customer Experience
• Online Ad Targeting: Who's Most Likely to Act?
  Business professionals working in the legal, retail, and software industries are most likely to take action—such as download a whitepaper, start a free trial, or make a purchase—after clicking on ...
  B2B Marketing, Customer Behavior, Demographics, PPC Campaigns, Research Summaries
• Top 50 Websites: CareerBuilder Joins Ranking, Netflix Surges
  Yahoo Sites comprised the top-ranked Web property in April 2011 with 187.4 million visitors, followed by Microsoft Sites with 178.9 million and Google Sites with 175.9 million, according to comScore ...
  Customer Behavior, Research Summaries, Websites
• Two-thirds of Enterprises to Deploy iPads, Tablets by 2012
  More than two-thirds of companies (68%) plan to formally deploy iPads or other tablet computers by 2012, with sales force automation applications, particularly cloud-based systems, a key driver of that ...
  Consumer Electronics, Customer Behavior, Research Summaries