Customer Behavior

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• Smartphone Use Surges 60%, Android Gains Ground
  Some 63.2 million Americans owned smartphones in the three-month period ended December 2010, up 60% from a year earlier, according to data from comScore MobiLens. RIM led the smartphone platform ...
  Customer Behavior, Research Summaries, Smartphones
• Mobile App Users Click on Ads Mostly by Mistake
  Nearly one-half of mobile apps users (47%) say when using apps, they click or tap on ads more often by mistake than on purpose, suggesting that click rates may not ...
  Advertising, Customer Behavior, Measurement, Mobile Marketing, Research Summaries
• Web-based Email Use Declines as Mobile Soars
  More than 70 million US mobile users—roughly 30% of all mobile subscribers—accessed email via mobile device as of November 2010, up 36% from the 51.6 million who did so a ...
  Customer Behavior, Email, Research Summaries, Smartphones
• Americans Spending More Time on Twitter
  The amount of time online Americans spent tweeting and reading tweets on Twitter grew an estimated 18.9% in 2010, while the number of US online adults paying a monthly visit ...
  Customer Behavior, Demographics, Experian Hitwise Data, Research Summaries, Twitter
• Top 50 Websites by Ad Reach and Visits in December
  Yahoo Sites comprised the top-ranked Web property in December 2010 attracting 181.2 million unique visitors, followed by Google Sites with 179.3 million and Microsoft Sites with 177.0 million, according to ...
  Customer Behavior, E-Commerce, Research Summaries, Websites
• Customers Listen, so Tell Them What You Want
  In a post at his Marketing Minute blog, Drew McLellan talks about the frustration he felt every time he made deposits at his bank. "Like most bank drive-throughs," he says, ...
  Creativity, Customer Behavior, Small Business
• Google Captures 67% of Search in December
  Google Sites led the US explicit core search* market in December 2010, accounting for 66.6% of total searches conducted during the month, followed by Yahoo Sites with 16.0% and Microsoft ...
  Customer Behavior, Google, Research Summaries, Search Engines
• Seven Ways to Gain PR Campaign MomentumFord Kanzler
  Gaining PR campaign momentum can seem impossible without the availability of your client contacts or the participation of the management team. Learn seven ways to overcome these challenges, and watch ...
  Collaboration, Creativity, Customer Behavior, Management, Marketing Tips, Public Relations
• Four Ways to Boost Response With Welcome Emails
  If your company doesn't send welcome or confirmation emails to new subscribers, you could be missing out on some remarkable opportunities. "Jill LeMaire, director of Epsilon's strategic and analytic consulting ...
  Customer Behavior, Email Campaigns, Email Marketing, Marketing Tips
• Online Video Now Playing in the C-Suite
  Online video is becoming more important as a source of business information and as a driver of work-related buying decisions among today's senior executives: 83% are watching more online video ...
  Customer Behavior, Demographics, Recession, Research Summaries, Videos
• Affluent Gen-Y Hooked on Social Media, Brands
  Digital media is trouncing traditional channels among up-and-coming Millennials: 81% of affluent Gen-Y adults use Facebook every day—roughly double the number who read newspaper content (45%) or watch TV (44%) ...
  Customer Behavior, Demographics, Facebook, Research Summaries, Social Networking
• Branding in the Digital Age: How to Stop Wasting Money
  Heads up: The age-old "sales funnel" metaphor—consumers begin their decision-making with a large number of options in mind and narrow their choices to an eventual sale—fails to capture the shifting ...
  Customer Behavior, Customer Engagement, Web Content
• Why 'Social Proof' Matters in Your Social-Marketing SuccessDan Martell
  When it comes to social marketing, there's power in numbers. Our thoughts and behavior patterns are shaped by the opinions and actions of others, especially those we know and respect. ...
  Community, Customer Behavior, Facebook, Marketing Tips, Social Media, Twitter, Website Design, Word-of-Mouth
• Most Americans Oppose Behaviorally Targeted Ads
  Most online adults (61%) say they're aware advertisers use their online browsing history to target ads to them, and roughly two-thirds (67%) say they are opposed to such tactics, even ...
  Advertising, Customer Behavior, Research Summaries, Targeting
• Holiday Shopping Ignites Growth at Retail Sites in November
  Americans flocked to online retail and coupon sites in November to take advantage of early deals and promotions as the holiday shopping season kicked off, according to data from the ...
  Customer Behavior, E-Commerce, Promotions, Research Summaries
• Younger Execs Driving Mobile Use in C-Suite
  Today's business executives use a full array of electronic devices for work purposes, but next to the laptop, the smartphone is their device of choice, according to a new survey ...
  Consumer Electronics, Customer Behavior, Demographics, Research Summaries, Smartphones, Social Networking
• Banner Ads Most Ignored on Web
  More than three in five Americans (63%) say they ignore or disregard Internet ads, according to a new Adweek Media/Harris Interactive Poll. Internet banner ads are the most ignored (43%), ...
  Advertising, Customer Behavior, PPC Campaigns, Research Summaries
• Top 2% of Twitter Users Generate 58% of Tweets
  Nearly one-quarter of Twitter users (22.5%) account for 90% of all tweets posted on the popular microblogging site, while a small hard-core group of Twitter users (2.2%) account for over ...
  Customer Behavior, Research Summaries, Twitter
• Entering Social Media the Right Way: Four Key Steps
  In a recent post at Bazaarblog, Tara DeMarco reports on author Erik Qualman's concept of the "social media escalator." It's his design for the graceful entry of businesses into the ...
  Community, Customer Behavior, Customer Engagement, Social Media
• Three Ways to Identify Your Brand Loyalists
  On any email list, there will be three populations," writes Karen Talavera at MarketingProfs. "[T]he people who love you, the people who like you, and the group who are just ...
  Brand Loyalty, Customer Behavior, Email Marketing, Targeting