Customer Behavior

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• Fortune 500 CEOs Shun Social Media
  Few CEOs at Fortune 500 companies are participating in social media channels: 70% have no social media presence on Facebook, Twitter, LinkedIn, Pinterest, or Google+, according to a new study ...
  Blogging, Corporate Blogging, Customer Behavior, Facebook, Google, Google+, Management, Research Summaries, Social Media, Twitter
• Know Your Audience (and Where They Are and How to Reach Them)Bill McCabe
  To achieve brand marketing goals, you must know your target audience—and how best to reach that group. Learn three key questions to ask before funneling marketing and ad dollars out ...
  Advertising, Customer Behavior, Marketing Strategy, New Media
• Kids Age 6-12, Parents, and Social Media
  No surprise: kids age 6-12, who are in the process of expanding their social circles outside of their families, are interested in (and often active on) online social media, according ...
  Consumer Electronics, Customer Behavior, Facebook, Google, Google+, MySpace, Research Summaries, Social Media
• Apple's Smartphone Subscriber Share 1 in 3; Google Android's, 1 in 2
  Both Google Android and Apple continued to increase their share of US smartphone subscribers in the US: Android reached nearly 51%, while Apple captured 32%, according to data from the ...
  Customer Behavior, Google, Mobile Marketing, Research Summaries, Smartphones
• 7 in 10 Use Only Mobile for at Least One Web-Based Activity
  Mobile devices have a strong hold on today's consumers, so much so that some users are becoming totally mobile dependent, whether at home or on the go: Half of smartphone ...
  Customer Behavior, Mobile Marketing, Research Summaries, Smartphones
• Four Lessons on Avoiding a Brand Management NightmareJens Lundgaard
  Brand extensions can be a great way for a core brand to develop its overall brand equity and reach new customers. We can learn valuable lessons from those who have ...
  Brand Management, Branding, Customer Behavior, Product Management
• At least 8 in 10 Online Users Engage in Social Media Globally: Forrester
  Social media is now a global phenomenon, with most online adults in North America, Europe, metro Asia, and Latin America regular users, according to a new update of Forrester's Global ...
  Customer Behavior, Customer Engagement, Demographics, International Marketing, Research Summaries, Social Media
• Is Your Brand Message on Mute?Heather Rast
  Is your brand's message getting lost in today's data deluge? Learn how to maintain a consistent brand voice, and how to ensure your messaging cuts through the data noise.
  Brand Management, Branding, Customer Behavior
• 10 Reasons Why You Need a Mobile Site [Infographic]Alex Matjanec
  With smartphone’s taking the majority share in mobile phone usage in America this year, it’s easy to see that the future of the Web is mobile. No one can afford ...
  Advertising, Customer Behavior, Customer Engagement, Market Research, Mobile Marketing, Smartphones, Technology, Website Design, Websites
• Four Simple Ways to Lose Customers [Slide Show]Christian Gulliksen
  I'm not a difficult customer. But I'm unforgiving when customer service fails to meet basic levels of common courtesy. So, which four customer service foibles drive easygoing customers like me ...
  Customer Behavior, Customer Experience, Customer Service
• Five Tips for Effectively Marketing to College StudentsAtle Skalleberg
  Generation Y is estimated to be the largest consumer group in US history, and marketers simply cannot afford to ignore the student segment. Learn why you should be marketing to ...
  Customer Behavior, Demographics, Marketing Strategy, Segmentation, Targeting
• Do We Really Behave Badly on Social Media? [Infographic]
  The unspoken assumption in much of corporate America is that employees, when left to their own devices, will likely abuse social networking privileges while at work and harm company reputation. ...
  Customer Behavior, Social Media
• Mobile Marketing: Three Strategic Approaches to Success [Video]Christina "CK" Kerley
  Between next-generation smartphones, tricked-out apps, and celebrity-filled Siri commercials, it's easy to look at mobile as a set of breakthrough devices, tools, and channels. But that's not the lens through ...
  B2B Marketing, Customer Behavior, Mobile Marketing, Strategy
• How Photography and Online Video Influence Customer Purchasing BehaviorBrad Tuckman
  Photography and video have an immense impact on customers' purchasing behavior because they enable customers to visually connect with products before they buy. Learn how compelling visual content can help ...
  Content, Customer Behavior, Videos, Web Content
• What Do Women and Men Want Most? [Infographic]Lisa Joy Rosner
  What do women want? The age-old question has baffled men and marketers for centuries. NetBase, a social media intelligence company, set out to find the answer by listening to and ...
  Customer Behavior, Market Research, Segmentation, Social Media
• Content Marketing's Three E's
  Just as education has its three R's (reading, 'riting, and 'rithmetic), content marketing has its three E's: engage, educate, and earn. Or so writes Zach Michonski in his Brafton blog ...
  Content, Content Marketing, Customer Behavior
• Cultural Targeting: The Key to Online Consumer ReceptivityDavid S.B. Butler
  Do your online marketing efforts consider the cultural context of your target market? Learn why cultural understanding is critical to online marketing—and how to implement cultural qualification in your strategies.
  Customer Behavior, Demographics, International Marketing, Location-Based Marketing
• Let's Make a Deal on Daily DealsBertrand Van Overschelde
  The popularity of daily deals shows no signs of abating. But how can you ensure your deals effectively appeal to subscribers? Learn examples of daily deals strategies that work wonders—and ...
  Customer Behavior, Email Marketing, Local Marketing, Pricing, Promotions
• Subscribers, Not Buyers: Five Ways the Shift to Subscription Services Changes MarketingJeff Yoshimura
  A major change is afoot in the way people are spending; they are moving away from one-time buying and toward subscribing to services. That shift means more revenue opportunities for ...
  Customer Behavior, Marketing Strategy
• How Personas Can Lead Your Messaging Astray (and Four Tips for Keeping It on Track)Tim Riesterer
  Do you think a prospect responds better to your marketing message because you've based it on a customer persona? Unfortunately, that is not the case. To craft effective messaging, you ...
  Content Marketing, Customer Behavior, Personas, Writing