Customer Behavior

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• Smartphone Ownership Drives Hyper Email, Facebook Use
  People who own smartphones are most likely to be hyper users of email and Facebook: 45% of smartphone owners check email constantly during the day (via multiple devices) and 28% ...
  Customer Behavior, Email, Facebook, Research Summaries, Smartphones
• Top 50 Websites: Twitter Edges Into Ranking
  Yahoo Sites comprised the top-ranked Web property in February 2011 with 177.5 million visitors, followed by Google Sites with 175.2 million and Microsoft Sites with 168.8 million, according to comScore ...
  Customer Behavior, Google, Research Summaries, Websites
• Celebrity Followers, Fans, Valuable to Brands
  Celebrities can be valuable to advertisers, but so too can the people who follow them on social media sites: 64% of US adults who follow a celebrity also follow a ...
  Branding, Customer Behavior, Research Summaries, Social Media
• Bad News (About Brands) Travels Fast
  More than one-quarter of US consumers (26%) say they are more likely to tell family, friends, and coworkers about a bad experience with a product or service than a good ...
  Brand Equity, Customer Behavior, Customer Experience, Research Summaries
• Forrester: User Attitudes Toward Email Improving
  Attitudes toward email marketing have improved over the past four years: Consumers delete fewer promotional email messages without reading them and are more likely to forward such messages to others, ...
  Customer Behavior, Email Marketing, Research Summaries
• Google Android Overtakes RIM, Apple
  Google Android surged past RIM BlackBerry to become the most popular smartphone platform in the US, accounting for 31.2% of market share as of January 2011, up 7.7 percentage points ...
  Customer Behavior, Google, Research Summaries, Smartphones
• When Z Comes Before A
  You probably haven't given much thought to alphabetical order since you said "present" as your high school teacher took attendance each morning. But in a post at the Neuromarketing blog, ...
  Customer Behavior, Segmentation, Small Business
• Deal-a-Day Spending to Reach $3.9B by 2015
  US consumer spending on deal-a-day offers is forecast to reach $3.9 billion by 2015, increasing at a compound annual growth rate (CAGR) of 35.1% over the next four years, from ...
  Customer Behavior, Demographics, Forecasts, Research Summaries
• YouTube Tops Facebook, Twitter in User Satisfaction
  Although Facebook is the most widely used social networking site in the US, users of YouTube are more likely to recommend that site than users of other popular social media ...
  Customer Behavior, Facebook, Research Summaries, Social Networking, YouTube
• Younger Generations Using Social Channels to Find Websites
  Though natural search engine results drive the most website traffic, online consumers are increasingly using emerging channels to navigate to websites, with social media having the greatest influence on younger ...
  Customer Behavior, Demographics, Research Summaries, Search Engine Marketing, Social Media
• Mobile Web Traffic to E-commerce Sites Surges 300%
  Mobile Web traffic to high-traffic e-commerce sites grew more than 300% during the 2010 online holiday shopping season over levels registered during the same period a year earlier, according to ...
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries
• Social Networking: Fastest-Growing Mobile Content Category
  Driven primarily by Facebook, social networking is the fastest-growing mobile content category in the US: Nearly 58 million mobile subscribers accessed a social networking site at least monthly via mobile ...
  Consumer Electronics, Content, Customer Behavior, Facebook, Mobile Marketing, Research Summaries, Social Networking
• Marketers Up Spending on Digital, Social in 2011
  Driven by changes in consumer behavior and competitive forces, 80% of marketers say they plan to increase the volume of digital projects in 2011, with much of those investments focused ...
  Customer Behavior, Forecasts, Research Summaries, Social Media, Websites
• Google Tops Online Video Property in January
  Some 171 million US Internet users watched online video in January 2011, engaging in nearly 4.9 billion viewer sessions during the month, according to comScore Video Metrix. Google Sites, driven ...
  Customer Behavior, Google, Research Summaries, Videos, YouTube
• E-tail Marketing: Is Social Media Worth the Cost?
  Social media still trails traditional marketing channels such as email in driving traffic to retail websites; however, customers who visit top retail sites because of a social media interaction are ...
  Customer Behavior, E-Commerce, Email Marketing, Research Summaries, Social Media, Websites
• When Your Slam Dunk Isn't: Customer Misdirection
  "What do you do if you've created a product that, by your reckoning, should sell easily—but then it doesn't?" asks Tom Davenport at Harvard Business Online. For Greg Burrill, owner ...
  Collaboration, Customer Behavior, Small Business
• Facebook and Twitter Age Profiles Shifting
  Visitors age 35-54 comprised 35.4% of Facebook's user base in December 2010, down 3.6 percentage points from a year earlier, while Facebook's share of its youngest users (under age 18) ...
  Customer Behavior, Demographics, Research Summaries, Social Media
• Social Breakups: Why Friends, Followers Leave Brands
  More than four in five consumers say they have "broken up" with at least one brand on Facebook, Twitter, or email because of irrelevant, too frequent, or boring marketing messages, ...
  Brand Loyalty, Customer Behavior, Research Summaries, Social Media
• Millennials Hooked on Social Networking
  Millennials depend on social networking sites more than any other age group for personal connections and self-expression—but Gen-X adults are most likely to value recommendations about products and services on ...
  Customer Behavior, Demographics, Research Summaries, Social Networking
• What Motivates Your Customer Network: Love, Glory, or Money?David L. Rogers
  Whether customers are motivated by curiosity, personal interests, or commercial goals—it's crucial to know why they'd want to collaborate with your business. Here are three motivational forces that drive collaboration.
  Collaboration, Customer Behavior, Marketing Strategy, Social Media