Customer Behavior

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• Mobile Marketing: A Three-Step Framework for Integrating Mobile Into the Marketing Mix [Video]Christina "CK" Kerley
  Ah... mobile mania. It's everywhere. Whether your target audience is B2B or B2C, your marketing needs to go mobile. Here's a three-step framework to help marketers effectively integrate mobile into ...
  Customer Behavior, Customer Engagement, Mobile Marketing
• 12 Ways to Strengthen Your Call to ActionLeigh Dow
  Creating a great call to action that gets results can be tricky, unless you have a few tricks up your sleeve. Here are 12 essential tips for optimizing your calls ...
  Customer Behavior, Email Marketing, Email Subject Lines, Writing
• Five Must-Have Elements of an Awesome Mobile Marketing Call to ActionKane Russell
  Like any marketing campaign, a mobile marketing campaign can be well thought out, meticulously planned, and perfectly functional... but still produce limited user engagement. Why? A subpar call to action.
  Customer Behavior, Customer Experience, Landing Pages, Mobile Marketing
• How Well Do You Know Your Customers?
  You do just what a good marketer is supposed to do: using research, you create targeted campaigns with relevant messages and excellent value. And yet, your customers don't respond. So ...
  Customer Behavior, Customer-Centric, Customer Experience, Customer Relationships
• The Four Doors to Loyalty: Your Welcome Mat to Customer IntimacyBryan Pearson
  Sure, you have customers. But are they loyal to you? Learn four things you need to know about your customers to inspire their loyalty.
  Customer Behavior, Customer Loyalty, Customer Relationships
• What Content Marketers Can Learn From Legendary Rock Bands
  What separates a legendary rock band that plays in sold-out stadiums from a one-hit wonder warbling at the local fair? According to Peter Krainik, writing in Forbes, one difference—besides the ...
  Content, Content Marketing, Customer Behavior, Customer Engagement, Customer Loyalty, Customer Relationships
• Writing a Better Call to ActionTara Hornor
  The call to action in your marketing materials is one of the most important elements in a campaign. So how can you write one that works? Learn tried-and-true tips that ...
  Customer Behavior, Email Marketing, Sales, Writing
• Age, Not Gender, Drives Most Social Media Use
  Though Facebook enjoys broad adoption among users of all age groups and genders, other social media sites do not have such ubiquitous appeal, according to a survey from Netpop Research. ...
  Customer Behavior, Facebook, Research Summaries, Social Networking, Twitter, YouTube
• Six Steps to Global Growth: How to Plant Your North American Brand Equity in Foreign MarketsIvy Mills
  Before taking your brand global, make sure you've done the proper market research, hired the right staff, and implemented the cultural checks needed to succeed. Here are six steps all ...
  Advertising, Customer Behavior, International Marketing, Marketing Strategy
• Most Execs Are 'On' Regardless of Time or Location
  Smartphones, Wi-Fi access, and social media have liberated business executives from the confines of their offices; however, the flip side of that freedom is that very few can separate themselves ...
  B2B Marketing, Career Management, Customer Behavior, Email, Research Summaries, Social Media
• Five Tips for Writing Email Copy That Sells
  Writing copy for your email campaign can be daunting, in large part because "it needs to successfully navigate the line between creativity and calculated buying psychology," notes the Marketfish blog. ...
  Content, Customer Behavior, Email, Writing
• The Importance of 'Free'
  When Kantar Media asked over 2,500 people what encouraged them to purchase more products online, the top two responses had something in common: the word "free." "More than three out ...
  Customer Behavior, Customer Relationships, E-Commerce, Pricing
• Engagement Energy: 10 Ways to Power Up Sales and Marketing to Capture Attention and Drive ActionDeb Rapacz
  Imagine having a switch that activates your buyer's brain and gets her to pay attention to what you say—and to take action. Learn how "engagement energy" can help you craft ...
  Customer Behavior, Customer Engagement, Marketing Strategy, Sales
• Why Inactive Subscribers Might Be Just Fine
  According to conventional wisdom, if email subscribers remain inactive for at least one year, it's best to remove them from your list. But Dela Quist takes a contrarian view. "Inactivity is ...
  Customer Behavior, Email, Email Hygiene, Email Lists, Email Marketing
• Portable Purchasing: Trends in Shopping via Tablets, Smartphones
  Tablets are fast becoming the mobile shopping device of choice among consumers: 64% of tablet owners say they have made at least one purchase via their device in the previous ...
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Smartphones
• Email Content Still Most Likely to Influence Buying Decisions
  Email remains a powerful way to connect with customers and influence their buying decisions: 66% of online Americans say they have made a purchase as a result of an email ...
  Content, Customer Behavior, Direct Marketing, E-Commerce, Email, Research Summaries
• Google Android Captures Majority of US Smartphone Market
  Google Android continued to widen its lead in the US smartphone market in February 2012, crossing the 50% threshold to capture a majority share for the first time in its ...
  Content, Customer Behavior, Google, Local Marketing, Mobile Marketing, Research Summaries, Smartphones
• Video Email Marketing Boosts CTR, Purchasing Behaviors
  Online video has moved to the mainstream: 81% of senior marketing executives now use online video content in their marketing programs, up from the 70% who did so a year ...
  Customer Behavior, Email, Lead Generation, Research Summaries, Videos
• Decoding the Code: Seven R's of a Relevant Mobile Barcode CampaignIgor Glubochansky
  Mobile barcode campaigns can deliver a call to action, engage customers and prospects, and enhance the human experience as it relates to your brand. Learn seven key tips for launching ...
  Consumer Electronics, Customer Behavior, Mobile Marketing
• Boost Your Email Marketing ROI by Focusing on Three Key AreasEric Didier
  Email averages an ROI of $40 for every $1 spent, so it's no surprise that 67% of organizations plan to increase their email marketing spend in 2012. Use those new ...
  Customer Acquisition, Customer Behavior, Email, Email Deliverability, ROI, Targeting