Customer Behavior

Topics » Articles » Customer Behavior

• Cyber Monday Most Profitable Day for Online Retailers
  If the 2011 holiday shopping season follows the trends of the 2010 season, consumers are likely to start searching online for holiday gifts early this year and Cyber Monday will ...
  Customer Behavior, E-Commerce, Research Summaries
• Four Ways to Make Your Webinar a Boring Waste of Time
  Think about the last webinar you attended. Did it have your full attention? Or did you also open your mail? Wave a passing colleague into your office for a quick ...
  Customer Behavior, Marketing Tips, Surveys, Webinars
• Fewer Americans Buying the Brands They Want Most
  The US recession has affected consumers' purchasing behaviors across various product categories, leading them to increasingly "buy down," or purchase less expensive brands in order to save money, according to ...
  Customer Behavior, Recession, Research Summaries, Segmentation
• 3DTV Failing to Woo Television Viewers
  Despite the renewed excitement in 3D entertainment over the past few years, would-be TV buyers appear to have little interest in purchasing a 3DTV set, according to a new survey ...
  Customer Behavior, Research Summaries, Television
• Should You Change Your From Line?
  Should you change the from line you use in email campaigns? According to Mark Brownlow, most people would advise against it—strenuously—on the grounds that messages might be ignored or marked ...
  Customer Behavior, Email Marketing, Testing
• The Customer Is Always Right -- Except When He Isn't
  We say the customer is always right. But what happens when bad customers co-opt the adage to justify their bad behavior? At least one company "fires" them—to the delight of ...
  Customer Behavior, Customer Relationships, Humor
• It Is Written on the Tablets: News Consumption Going Mobile
  Some 18 months after the introduction of the iPad, 11% of US adults now own a tablet computer of some kind, and among them 53% access news via tablet every ...
  Consumer Electronics, Customer Behavior, Mobile Marketing, Research Summaries
• When Your Customers Know More Than Your SalespeopleChristopher Krywulak
  Today's product-savvy customers expect more from in-store shopping experiences. Learn why new technologies, knowledgeable salespeople, and stellar service are critical in today's shopping climate.
  Customer Behavior, Customer Engagement, Customer Satisfaction, E-Commerce
• Which Celebs Would You Cozy Up With on a Trans-Atlantic Flight?
  When thinking about the celebrity they'd like most to cozy up with on a flight across the Atlantic, surveyed women chose Johnny Depp and George Clooney as their top choices, ...
  Creativity, Customer Behavior, Demographics, Humor, Research Summaries
• Customers Demanding Corporate Responsibility
  Consumers worldwide are demanding a higher level of social responsibility from the companies they engage with, and most are using the power of the purse to press those demands, according ...
  Branding, Customer Behavior, Research Summaries
• Half of Tablet Owners Made a Purchase via Device in September
  Tablet devices are becoming an increasingly important channel for e-commerce: Nearly one-half of tablet owners (48%) completed a purchase via their device in September 2011, according to a report by ...
  Consumer Electronics, Customer Behavior, E-Commerce, Research Summaries
• The Hazards of a 'Bad News' Email Subject Line
  There's a good chance you've gotten email with the phrase "bad news" in the subject line.  "It has been used by a number of Internet marketers to increase response rates, notably ...
  Copywriting, Customer Behavior, Email Marketing, Email Subject Lines
• Pew: Americans Rely on Multiple Media for Local Info
  Though one-half (50%) of Americans read print or Web editions of newspapers for local information at least weekly, more than two-thirds (69%) say the death of their local newspaper would ...
  Customer Behavior, Local Marketing, Research Summaries
• Visitors Stay on Facebook Far Longer Than on Any Other Top Website
  Facebook may still rank second behind Google among the nation's most visited websites, but online Americans spend nearly four times more hours per month using Facebook than Google, according to ...
  Customer Behavior, Facebook, Research Summaries, Websites
• Behavioral Mindsets Influence Search Patterns
  When searching for information on the Internet, people tend to exhibit one of three distinct behavioral search patterns, according to new research by About.com, which explores the various mindsets that ...
  Customer Behavior, Research Summaries, Search Engine Marketing
• Keeping Score: Make Tracking Stats Fun With GamificationAndy Crestodina
  Need to stay on top of stats? Let the games begin. Make monitoring metrics fun, and learn how to keep track of your social media, search engine optimization, and email ...
  Customer Behavior, Email Marketing, Gamification, Marketing Analytics, Metrics, SEO, Social Media
• 'Like' Means Different Things to Different People
  Though more than nine in ten Facebook users click on a Facebook “like” button at least once a month, their motivations for doing so vary considerably by age and context, ...
  Customer Behavior, Facebook, Permission Email Marketing, Research Summaries
• Shoppers via Social Sites Buy Less Often, but Spend More
  Although online shoppers who arrive at retail websites via Facebook and Twitter are less likely than those who arrive via search engines to make a purchase, they tend to ...
  Customer Behavior, E-Commerce, Research Summaries, Search Engines, Social Networking
• How Digital Customer Behavior Is Changing Brand ManagementJen Evans
  More than ever before, brands today are shaped by customer experiences—including those online. Create positive digital experiences with these four tips that'll help you effectively build and manage your brand ...
  Brand Management, Channel Marketing, Customer Behavior, Customer Experience, Marketing Tips
• M-Commerce Taking Comparison Shopping to a New Level
  Mobile commerce has become widespread in the US: 80% of smartphone owners say they have used their devices to help make buying decisions in the past year and two-thirds have ...
  Customer Behavior, Mobile Marketing, Research Summaries, Smartphones