Customer Behavior

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• Facebook 'Like' Patterns Akin to Email Opt-In's
  People want great offers. That's the primary reason they opt in for permission-based communications from brands, whether in the form of "liking" a brand on Facebook or subscribing to an ...
  Customer Behavior, Email, Facebook, Permission Email Marketing, Research Summaries, Social Media
• Four Rules for Creating Insightful Personas [Slide Show]Christian Gulliksen
  Though buyer personas loaded with biographical details might help salespeople manage relationships, they don't really help marketers segment and target B2B leads. To get the most marketing bang from your ...
  Customer Behavior, Personas, Sales
• Four Good Reasons to Attend an In-Person Event [Slide Show]Christian Gulliksen
  When you hear about an out-of-town conference you'd like to attend, the cost-benefit analysis can be intense. Is attending an in-person event worth your time and money? Here are four ...
  Career Management, Conferences, Customer Behavior, Marketing Conferences, Tradeshows/Events
• Couponing: 125 Years Old, American as Apple Pie
  Americans still love couponing—now a 125-year-old tradition in the US: Fully 70% of surveyed women say saving money with coupons is as American as apple pie, according to a survey ...
  Advertising, Customer Behavior, Promotions, Research Summaries
• Three Ways to Improve Your Lead-Scoring ProcessJustin Gray
  Lead scoring enables marketers to precisely measure the warmth of leads before passing them to Sales, thereby increasing conversion rates. But that can be tricky. Learn how to smooth out ...
  Customer Behavior, Lead Scoring, Marketing Automation, Marketing Tips, Measurement
• Hispanics Most Avid Social Network Users
  In the US, Hispanics are more likely than blacks and Caucasians to log in to various social networking sites on a daily basis or more often, according to a new ...
  Customer Behavior, Demographics, Hispanic Marketing, Research Summaries, Social Networking
• What's Driving Pinterest's Amazing Growth
  Pinterest is arguably the hottest social media site on the Internet—user traffic to the online social catalog has skyrocketed since mid-2011—but the website also boasts strong audience engagement, retention, and ...
  Customer Behavior, Customer Engagement, Customer Retention, Pinterest, Research Summaries, Social Media, Word-of-Mouth
• Americans Avoid Businesses With Bad Privacy Practices
  Most online Americans (90%) say they worry about digital privacy at least sometimes, and 88% say they avoid doing business with companies that do not protect their digital privacy, according ...
  Brand Equity, Customer Behavior, Research Summaries
• Mobile, Digital Media Influence Online and In-Store Buying
  Consumers use various digital devices—smartphones, tablets, and desktop computers—at many points along the purchase path, from researching product information and pricing to finding retail outlets or completing transactions electronically, according ...
  Consumer Electronics, Content, Customer Behavior, Mobile Marketing, Research Summaries
• Social Media Users Prefer Social Login Over Traditional
  More than three-quarters (77%) of social media users say websites should offer social login—i.e., using a social media identity to log in at a website—as an alternative to traditional account ...
  Customer Behavior, Social Media, Websites
• Luxury Shoppers Use Social Media to Flaunt Purchases
  After making a luxury purchase, most Americans (70.8%) "verbally tell someone" about their latest acquisition, while fully three in ten (30.3%) head to social media sites to share the news, ...
  Customer Behavior, Research Summaries, Social Media
• Android Gains in Smartphone Market, Apple Also Up
  Fully 40% of all US mobile subscribers, or 97.9 million people, owned a smartphone during the three months ended December 2011, as Google Android expanded its dominance in the market ...
  Customer Behavior, Research Summaries, Smartphones
• Inc. 500 Social Media Use: Facebook, Twitter Up; Blogging Down
  Facebook and LinkedIn are now the most popular and most effective social media tools among the nation's fastest-growing private companies, according to a study by the University of Massachusetts at ...
  Customer Behavior, Research Summaries, Social Media
• Gen-Y Won't Buy Without User-Generated Input
  Raised on a diet of interactive and social media, Millennials are a consumer powerhouse who, when considering purchases, tend to value user-generated content (UGC) more than other sources of information, ...
  Customer Behavior, Research Summaries, Segmentation, Social Media, User-Generated Content
• Web Traffic via Mobile Up 102%
  Some 12.6% of total website traffic was generated via mobile device in the fourth quarter of 2011, up 102% from the 6.3% a year earlier, and Android was the top ...
  Customer Behavior, Mobile Marketing, Research Summaries
• 2012 CES Wrap-Up: Top Trends, Devices, and Brands
  Tech brands Microsoft and Motorola generated the most Twitter buzz at the 2012 International Consumer Electronics Show (CES) held January 10-13 in Las Vegas, each accounting for 5% of #CES-tagged ...
  Consumer Electronics, Customer Behavior, Research Summaries
• Strategy Is Fun Too, You Know (Well, Fun-ish)Pete Gaioni
  It may be boring, but a thorough discovery and strategy-development process is essential before a website redesign. Here are five important elements of a redesign plan you should have in ...
  Branding, Collaboration, Customer Behavior, Market Research, Marketing Analytics, Marketing Strategy, Metrics
• Mobile Email Audiences Up 28%
  Some 89.6 million Americans used their mobile phone to access email for work or personal purposes during the three-month period ended November 2011, up 28% (19.5 million) from the 70.1 ...
  Customer Behavior, Mobile Marketing, Research Summaries, Smartphones
• How to Streamline Site Navigation to Attract and Retain CustomersShaun Ryan
  A website with poorly designed navigation can frustrate your visitors, cost you sales, and hurt your reputation. Learn how to enhance your site's navigation to showcase your content—and keep your ...
  Brand Equity, Customer Behavior, Customer Engagement, E-Commerce, Web Content, Website Design
• Social Media for Beautiful Things: Pinterest Soars
  Visits to the invitation-only social networking site Pinterest skyrocketed in the second half of 2011, reaching 11.0 million as of December 17, up nearly 40 times the level recorded six ...
  Customer Behavior, Experian Hitwise Data, Pinterest, Research Summaries, Social Networking