Customer Engagement

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• Nonprofits, Start Acting and Thinking Like For-ProfitsEdgar Wilson
  To be successful, nonprofits need to stop eschewing the successful proven marketing strategies of for-profits and start using them.
  Customer Engagement, Marketing Strategy, Nonprofits, Thought Leadership
• Quick Tips for Perfecting Your Instagram Strategy [Infographic]Verónica Jarski
  Users have shared more than 30 billion photos on Instagram since the visual social network launched in 2010. Stand out from the crowd by following these tips.
  Content, Customer Engagement, Instagram, Marketing Strategy, Social Media
• Impersonal Communication Annoys Your Customers, Use Contextual Personalization InsteadKathy Stromberg
  Consumers find impersonal communications irrelevant and annoying. To spare your communications from those labels, consider using contextual personalization.
  Customer Engagement, Email Campaigns, Email Marketing, Marketing Strategy, Personalization
• The B2B Customer Journey Is Beginning to Look a Lot Like the B2C VersionRyan Johnson
  B2B marketing and B2B customer journeys are becoming more like their B2C counterparts. Here's how they're changing.
  B2B Marketing, B2C, Customer Behavior, Customer Engagement, Customer Experience, Sales
• Top Six Email Marketing Trends You Need to Keep Pace WithLiga Bizune
  Email marketing is likely a vital part of you marketing strategy. You'll need to keep up with these email trends if you want your marketing to remain relevant.
  Content, Customer Engagement, Digital Theory, Email, Email Campaigns, Email Marketing, Local Marketing, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Personalization, Videos, Web Analytics
• How to Cross the PPC Chasm Between Forms and Phone Calls [Infographic]Verónica Jarski
  Does your PPC budget lean toward driving online conversions and form-fills rather than inbound calls? It shouldn't. Here's why.
  Customer Engagement, Customer Experience, Customer Insight, Customer Service, High-Tech Marketing, Sales, Smartphones
• Planning an Event? Don't Get Skimpy With Your Social MediaJoe Matthews
  If you're spending the money to invest in sponsoring an event, you should make the most of it. Social media helps you do just that!
  Consumer Electronics, Customer Communications, Customer Engagement, Mobile Marketing, Social Media, Technology
• 20 Must-Have Tools for Clever MarketersElizaveta Naumov
  As a marketer, you're often wearing many hats and simultaneously managing a variety of responsibilities and tasks—from social media to content creation. Luckily, there's an app or service for almost ...
  Career Management, Content, Content Marketing, Customer Engagement, Hiring Outside Resources, Keywords, Project Management, Social Media, Testing, Twitter
• Three Ingredients You Need to Make Your Marketing More Customer-CentricDeepak Advani
  Successful marketers are shifting from an advertising-fueled model to a more personalized approach that engages customers.
  Brand Loyalty, Brand Management, Customer Engagement, Customer Retention, Customer Satisfaction, Marketing Strategy
• Three Conversations That Sales Reps Need to MasterTim Riesterer
  Want to improve your company's sales performance? Then make sure your sales reps are having these conversations during each stage of the buying cycle.
  Customer Engagement, Customer Relationships, Marketing Strategy, Sales
• Three Ways to Create Content That Nurtures Customer RelationshipsBrendan Reid
  What's the purpose of your content? If it's to deepen customer engagement, the following three tips can help.
  Content, Content Marketing, Customer-Centric, Customer Engagement, Customer Relationships
• What Motivates Customers to Make Recommendations on Social Media? [Infographic]Verónica Jarski
  Get the scoop on what drives your customers to make recommendations on their social media networks, and find out how to tailor your marketing to encourage them.
  Customer Behavior, Customer Engagement, Customer Insight, High-Tech Marketing, Product Marketing, Social Media
• Three Questions to Ask Yourself When Establishing an Engagement-Based Loyalty ProgramTheresa O'Neil
  Making the shift from a traditional loyalty program to an engagement-based one? Here are three questions to ask yourself when developing it.
  Brand Management, Branding, Customer Behavior, Customer Engagement, Customer Loyalty, Customer Relationships, Marketing Tips
• Stop Isolating Customer Insights: Five Ways to Design the Customer Into Your CompanyJulie Wittes Schlack
  In the emerging sharing economy—modeled on collaborative creation and consumption—you can't effectively "create customers" without a deep, empathetic, and evolving understanding of their aspirations, challenges, and needs.
  Customer Advisory Programs, Customer Engagement, Customer Insight, Customer Relationships, Market Research, Marketing Strategy, Product Management, Product Marketing
• Human-Centered Design Should Be a CMO's Best FriendChokdee Rutirasiri
  Here are three reasons why CMOs need to have a human-centered design approach in their day-to-day dealings.
  Content, Customer Engagement, Marketing Strategy, Website Design
• B2B and UGC and Three Success StoriesDan Kimball
  UGC-enabled marketing is no longer a fad; it's become a core part of modern marketers' toolkit. A closer look into UGC benefits, applicability to B2B, and a few key examples ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Advisory Programs, Customer Engagement, Customer Evangelists, Customer Relationships, Digital Theory, Lead Generation, Product Marketing, Sales, Technology, User-Generated Content, Web Content
• Humanize Your Brand Messages With Mindset SegmentationKellie Cummings
  When you understand your customers' personal aspirations and fears, you can craft emotionally relevant brand messages that humanize your brand and help you communicate more authentically.
  Brand Loyalty, Brand Positioning, Customer Behavior, Customer-Centric, Customer Communications, Customer Engagement, Customer Loyalty, Customer Relationships, Personalization, Segmentation
• This Is the Secret to Great B2B ContentDr. Andrew Bredenkamp
  Tone of voice isn't about what you say but how you say it and the impression it makes. Here's a look at the huge benefits of getting your company's tone ...
  B2B Marketing, Brand Management, Content, Content Marketing, Customer Engagement, Social Media
• Three New Twitter Updates You Need to Take Advantage of in 2015Alfredo Ramos
  Twitter recently announced new features set to roll out during the first half of 2015. Here's what they are and why you should care.
  Content, Customer Engagement, Social Media, Twitter, Videos
• Four Reasons to Lose a Little Control and Trust Automated PersonalizationJonas Dahl
  Automated personalization promises huge wins for marketers, but few use it. Here are four reasons why marketers should.
  Content, Customer Engagement, Marketing Strategy, Personalization