Customer Engagement

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• How Buyers Buy... and Four Ways You Can Help Them Choose YouMike Schultz
  Buyers are busier, they have more choices, and they are better informed than ever. So, what are companies that are bringing in new customers and growing their accounts doing different ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Behavior, Customer Engagement, Customer Insight, Sales
• Five Ways to Take Advantage of Mobile Advertising During the World CupShawn Aguilar
  Sports audiences are particularly receptive to marketing. Here's how to reach the audience of the world's most popular sporting event, the FIFA World Cup, which is right around the corner.
  Advertising, Creativity, Customer Engagement, Digital Marketing, Product Marketing, Promotions, Sales, Sales and Advertising, Social Media, Twitter
• Five Reasons to Add Custom Content to Your MarketingHelen Nesterenko
  Want to make your content stand out from the crowd? Consider creating custom content. It's the secret ingredient for business success. Here's why.
  Content, Content Marketing, Content Strategy, Copywriting, Customer Engagement, Writing
• Which Marketing Channel Gives You the Most Bang for Your Click? [Infographic]Verónica Jarski
  Consider the various online marketing channels you use regularly. Do you know which ones yield the highest return? This infographic highlights which channels get the most visitors, result in the ...
  B2B Marketing, B2C, Channel Marketing, Customer Acquisition, Customer Behavior, Customer Engagement, Customer Insight, Digital Marketing, Email Marketing, High-Tech Marketing, Lead Generation, Lead Quality, PPC Campaigns, Search Engine Marketing, Social Media
• How to Bulk Up Your Referral Program [Infographic]Chris Duskin
  How do you revitalize your referral marketing to fit mobile? The following infographic is packed with referral marketing tips that marketers should consider when targeting mobile users.
  Customer Acquisition, Customer Engagement, Lead Generation, Marketing Strategy, Promotions, Referrals, Social Media
• Six Newbie Tips for Running a Successful Facebook Timeline PromotionSimon Campbell
  If you're a newcomer to Facebook marketing, the good news is that a successful promotion can land you hundreds of fans—and plenty of leads. Here's how to run an effective, ...
  B2C, Customer Acquisition, Customer Engagement, Facebook, Lead Generation, Social Media, Social Networking
• Five Steps to Effective and Affordable Small Business Content MarketingKristen Hicks
  If you approach content marketing thoughtfully and strategically, you can find ways to get more for less.
  Content, Content Marketing, Content Strategy, Customer Acquisition, Customer Engagement, Customer Retention, Hiring Outside Resources, Marketing Strategy, Small Business, Web Content, Writing
• How to Create Perfect Posts for the Most Popular Social Platforms [Infographic]Verónica Jarski
  A post that works well for one social platform may not work well for another. That's because every social media has its own formula for the perfect post. Here's a ...
  Blogging, Content, Content Strategy, Customer Engagement, Digital Marketing, Facebook, Google+, Instagram, Pinterest, Social Media, Vine, Writing, YouTube
• Four Proven Tips for Being Heard Amid the Social Media RoarJordan Slabaugh
  Want your brand to stand out during the next big event? Here are four proven strategies to make sure it gets heard in a noisy, social media world.
  Brand Awareness, Brand Management, Branding, Content, Creativity, Customer Engagement, Facebook, Marketing Strategy, Social Media, YouTube
• Three Email Marketing Improvement Challenges for 2014Karen Talavera
  With the first quarter of the year behind us, what will you do to maximize email marketing's contribution to your bottom line from here on out? I encourage you to ...
  Customer Behavior, Customer Communications, Customer Engagement, Customer Retention, Email, Email Campaigns, Email Marketing, Engagement
• So You've Got Thousands of Social Media Followers. Big Deal.Philip Paranicas
  Measuring your social media communities purely by the numbers doesn't really count for much. What does count is how engaged your connections are with you, your ideas, and your discussions.
  B2B Marketing, Customer Acquisition, Customer Engagement, Engagement, Lead Generation, LinkedIn, Social Media, Social Networking, Twitter
• Native Advertising Won't Boost Sales, Influencers WillSusan Frech
  Some 90% of online publishers will feature native advertising this year. But consumers are suspicious of it and prefer their social networks for genuine content. Here's why marketers should harness ...
  Advertising, Brand Ambassadors, Customer Engagement, Customer Evangelists, Digital Marketing, Marketing Strategy, Social Media, Social Networking
• The Complete A to Z Guide to Personal Branding [Infographic]Seth Price
  If you haven't undertaken personal branding or you haven't incorporated it into your organization's marketing strategy, you're missing out on a world of value. Check out this infographic for tips ...
  Blogging, Branding, Content, Customer Engagement, High-Tech Marketing, Keywords, LinkedIn, Marketing Tips, Personal Branding, Social Media, Thought Leadership, Twitter, Writing
• #SocialSkim: Engaged Referrals, Seniors, Facebook Ads, Twitter and Mesagraph, More!Angela Natividad
  Which social networks drive the most engaged referrals? Do Facebook ads make sense? Are seniors taking to social media? Get the answers to those questions, plus the scoop on Twitter's ...
  Advertising, Career Management, Customer Engagement, Digital Marketing, Digital Theory, Engagement, Facebook, Integrated Marketing, LinkedIn, Mobile Marketing, Referrals, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, YouTube
• Are Marketers Seeing the Whole Picture? The Rise of Augmented RealityEric Vidal
  Augmented reality is transforming how companies and consumers interact with one another. Find out more about AR and how companies are using it to further brand awareness.
  Advertising, Augmented Reality, B2B Marketing, Brand Ambassadors, Brand Management, Branding, Content, Customer Engagement, Customer Experience, Customer Relationships, Digital Marketing, High-Tech Marketing, Interactive Marketing, Marketing Strategy, Mobile Marketing, Sales and Advertising
• Five Important Lessons: How Social Media Is Like a GardenJim Belosic
  To cultivate a flourishing social media presence, here are five things you need to do.
  B2C, Content, Customer Engagement, Facebook, Promotions, Social Media
• 10 Email Marketing Best-Practices [Infographic]Verónica Jarski
  Nearly 123 billion emails are sent every hour, so marketers must master the art of getting their email seen in a crowded inbox. Here are some tips for making your ...
  B2B Marketing, Content, Creativity, Customer Engagement, Customer Insight, Digital Marketing, Email, Email Marketing, Email Subject Lines, Engagement, High-Tech Marketing, Marketing Strategy, Marketing Tips, Writing
• Four Reasons We Need a New Presentations MediumNancy Duarte
  Presenters have been packing more info into their slides then distributing them as documents or directly presenting them. That leads to audience boredom. I suggest presenters use a new medium: ...
  Content, Content Marketing, Creativity, Customer Engagement, Marketing Tips, PowerPoint, Presentations, Public Speaking, Writing
• Unleash the Superpowers of Employee Advocates [Infographic]Verónica Jarski
  Want to double your employees' productivity, generate higher customer satisfaction, and get more engagement on content? Activate your employees to become employee advocates.
  Brand Ambassadors, Brand Awareness, Brand Management, Branding, Content, Customer Engagement, Customer Insight, Customer Satisfaction, Digital Marketing, High-Tech Marketing, Marketing Strategy, ROI, Sales and Advertising, Social Media, Social Networking, Twitter
• Automate the Best-Practices of Sales Reps to Drive ReferralsRichard Beedon
  Today's technology can help large brands automate the best-practices of sales reps and institutionalize the process of generating referrals.
  Customer Engagement, Customer Relationships, Digital Marketing, Marketing Strategy, Referrals, Sales, Word-of-Mouth