Customer Engagement

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• Three Big Ways CMOs Are Changing Their Marketing in 2014Jim Porçarelli
  Advertising, Brand Management, Career Management, Chief Marketing Officer, Customer Engagement, Digital Marketing, ROI, Sales, Sales and Advertising, Thought Leadership
• Six Tips to Get Your Customers Talking About Your Brand at the Dinner TablePeter Friedman
  Competitive advantage these days demands customer-centricity. The more customers your organizations can engage meaningfully—especially those who care enough to tell you how to do things better—the better off you'll be.
  Brand Ambassadors, Brand Loyalty, Branding, Customer Behavior, Customer-Centric, Customer Engagement, Customer Loyalty, Customer Relationships, Personalization, Social Media
• SXSW Interactive 2014: Five Takeaways for MarketersKerry O'Shea Gorgone
  Didn't make it to SXSW Interactive 2014? Don't worry; I took notes. Here are some session takeaways and brand lessons for marketers.
  Content, Content Marketing, Content Strategy, Customer Engagement, Customer Experience, High-Tech Marketing, Marketing Tips, TV
• How to Create a Great Mobile App [Infographic]Verónica Jarski
  As the business world grows increasingly mobile, more companies are using apps to engaging their customers. Are you? If not, check out these questions regarding whether (and how) to create ...
  Consumer Electronics, Content, Content Strategy, Customer Engagement, Digital Marketing, High-Tech Marketing, Marketing Strategy, Mobile Marketing, Sales, Smartphones, Technology
• Does Your Company Need Audio Branding?Colleen Fahey
  You've decided on your company's writing style and visual branding. But what about audio branding? Here are some questions to ask yourself about audio branding and whether your company needs ...
  Advertising, Brand Awareness, Brand Management, Brand Positioning, Branding, Content, Customer Engagement, Customer Experience, Digital Marketing, Marketing Tips, Sales and Advertising, Websites
• Which Brand Really Won the Super Bowl Ad War? [Infographic]Verónica Jarski
  The most successful Super Bowl ads not only generated buzz but also increased their brand advocacy. Find out which brands best did both and how you can, too.
  Advertising, Brand Awareness, Brand Management, Content, Customer Behavior, Customer Engagement, Digital Marketing, Social Media
• Three Traits of Shareworthy Content
  To get people to share your content online, you need to do more than just ask them to do so. Your content has to be shareable.
  Advertising, Content, Content Marketing, Customer Engagement, Customer Relationships, Humor, Marketing Tips, Social Media, Twitter, Videos, Writing, YouTube
• Why Musical Theater (Not Sports) Is a Good Analogy for SalesTim Riesterer
  Selling isn't supposed to be about winners and losers, but that's what using sports analogies for selling conveys. In reality, selling is more of a creative collaboration—like a Broadway play.
  Customer Engagement, Sales
• The Challenges of Creating Mobile Content for Global MarketsMichael Meinhardt
  Around the world, more people than ever are buying mobile devices. As a marketer, you need to find ways to engage those mobile users. So, what are the challenges of ...
  Consumer Electronics, Content, Customer Engagement, Customer Experience, Digital Marketing, High-Tech Marketing, Marketing Challenges, Marketing Tips, Mobile Marketing, Smartphones, Technology, Writing
• Are Case Studies and Product Reviews Still Viable?Sue Duris
  Today's buyers expect vendors to earn their trust, and they no longer take vendor-generated content at face value. So, are case studies and product reviews relevant anymore?
  B2B Marketing, Blogging, Case Studies, Content, Content Marketing, Customer Behavior, Customer Engagement, High-Tech Marketing, Marketing Tips, Product Marketing, Testimonials, User-Generated Content, Writing
• Why Native Engagement Is a More Effective Approach to Native AdvertisingJohn Federman
  Concerned about turning consumers off with native advertising? Then consider native engagement, which provides an active experience rather than a passive reading of sponsored content.
  Advertising, Content, Customer Engagement, Customer Relationships, Customer Satisfaction, Digital Marketing, High-Tech Marketing, Sales and Advertising, Websites
• Small Data Can Help Businesses Be More HumanJamie Tedford
  By using small data, businesses can build mutually beneficial relationships with their consumers.
  Big Data, Customer Engagement, Customer Relationships, Data, High-Tech Marketing, Relationship Marketing
• The Year of the Social SMB [Infographic]Verónica Jarski
  What are the social media plans of small to midsize businesses (SMBs) this year? Find out in the following LinkedIn infographic.
  Content Marketing, Customer Engagement, Digital Marketing, Lead Generation, LinkedIn, Small Business, SMBs, Social Media, Social Networking
• Human2Human: Jargon or an Old Idea That Still Matters?Kathy Klotz-Guest
  Recently, I've seen social posts about human to human (H2H) as opposed to B2C or B2B, and I've seen the backlash against them. Is the term jargon or an old ...
  Customer-Centric, Customer Engagement, Customer Experience, Customer Relationships, Marketing Tips
• Why Facebook's Video Autoplay Is Great News for MarketersMelody King
  Videos posted by Facebook users now play automatically when users scroll through their News Feeds. Find out why this feature is fabulous news for brands wanting to boost their customer ...
  Content, Content Marketing, Customer Engagement, Feedback, Instagram, Videos
• How Sochi Does Social Media [Infographic]Verónica Jarski
  Which brands are getting the most social media attention during the 2014 Winter Olympics? Find out in the following infographic featuring the highlights of Sochi-related social posts.
  Customer Engagement, Social Media, Twitter, Vine
• What Door-to-Door Salesmen Can Teach Mobile MarketersJames Ramsey
  Mobile devices function as portable doorways to customers' digital homes. Are your customers opening the door for you?
  Customer Engagement, Customer Relationships, Marketing Tips, Mobile Marketing
• Hail to the Chief... of Email Marketing [Infographic]Seamas Egan
  On this Presidents' Day, as you consider your next email campaign, think about tried-and-true presidential wisdom and its potential impact on your marketing efforts.
  Customer Engagement, Customer Insight, Customer Loyalty, Customer Relationships, Email, Email Campaigns, Email Marketing
• Three Ways to Increase Your Nonprofit's Social Media EngagementElaine Fogel
  No matter how big or small, your nonprofit can improve its social media results by doing these three things.
  Customer Engagement, Customer Relationships, Nonprofits, Social Media, Social Networking, Strategy
• Sweep Up More Fans With These Three TacticsTim McMullen
  Using well-executed sweepstakes promotions, drawings, and contests to reach fans can increase the likelihood that members of your audience will share with their friends—AKA, your future audience.
  Collaboration, Customer Acquisition, Customer Engagement, Engagement, Lead Generation, Promotions, Social Media