Customer Engagement

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• How to Be the Worst Email Marketer in 10 Easy StepsKarol Król
  First of all, good news, being the worst email marketer is a lot easier than being the best, but it still involves some work on your part. So here you ...
  B2C, Content, Customer Engagement, Email, Email Campaigns, Email Lists, Email Marketing, Email Service Providers, Email Subject Lines, Writing
• Six Benefits of Using a Subscription Model for Your Business [Infographic]Verónica Jarski
  Businesses can increase revenue by ensuring they have returning and repeat customers, and one of the best ways of doing that is to adopt a subscription model.
  Customer Behavior, Customer Engagement, Digital Marketing, Email, Email Marketing, Sales, Word-of-Mouth
• Five Reasons Marketers Should Be Customer-CentricJordan Elkind
  If your marketing is focused more on products or channels, but less on customers, it's time to rethink your approach. Your main focus should be on customers—from acquisition to relationships. ...
  Brand Management, Customer Acquisition, Customer-Centric, Customer Engagement, Customer Relationships, Marketing Strategy
• The Social Side of FIFA World Cup 2014 [Infographic]Verónica Jarski
  This year's World Cup is predicted to be the biggest sporting event ever, surpassing the 3.2 billion viewers of the last World Cup. So, what role will social media play ...
  Customer Engagement, Customer Experience, Facebook, Social Media, Television, Twitter
• Three Signs You're Ready to Focus on Content MarketingCaleb Gonsalves
  What are the signs that your agency can being implementing a successful content service offering? Here are three important ones to ponder.
  Content, Content Marketing, Customer Engagement, Customer Relationships, Marketing Strategy
• Five Components of Measuring Return on Customer EngagementJohn Hoholik
  Before embarking on a return on customer engagement strategy, you must implement these five key components to ensure relevant, timely, and accurate measurement—ultimately, of future business performance.
  Customer Acquisition, Customer Engagement, Customer Relationships, Data, Google Analytics, Management, Measurement, Metrics, ROI, Sales
• The Top Six Languages for BusinessOfer Shoshan
  Do you have an e-commerce site but you're not sure which languages to feature on it? Check out the following top six languages most likely to generate business.
  Content, Customer Engagement, Websites, Writing
• Three Questions Every Brand's Story Must AnswerChad Cipoletti
  What does your brand's story tell your customers? The following three questions can help you create content that demonstrates who you are, where you're taking customers, and why you matter.
  Branding, Content, Content Marketing, Creativity, Customer Engagement, Marketing Tips
• Six Types of Humor to Lighten Up Your Marketing and Start ConversationsKathy Klotz-Guest
  Want to lower your customers' guard and reach them with content that resonates? Consider using humor in your marketing. Here are six types that generate conversation.
  B2B Marketing, Content, Content Marketing, Customer Engagement, Humor, Videos, YouTube
• How All the Cool Kids Are Using Social Media to Achieve Business GoalsPhilip Paranicas
  Remember the cool kids in school who stayed ahead of trends? Back then, catching up seemed impossible. Today, your cool peers are using social media in cool ways, but the ...
  Content, Customer Engagement, Customer Insight, Customer Service, Marketing Strategy, Sales, Social Media, Thought Leadership
• Why Marketing Should Contribute to Sales ExecutionChristopher Faust
  Marketing teams need to create and serve up the most relevant and buyer-aligned information, so Sales can present greater value and differentiate solutions. Here's why.
  Customer Engagement, Marketing Strategy, Sales, Thought Leadership
• Four Ways CMOs (and All Marketers) Can Get Closer to the Customer VoiceTyler Douglas
  Asking for customer input isn't enough to ensure candid feedback in the post-Snowden era. So how can you make your customers comfortable enough to be honest with you?
  Community Management, Content, Customer Engagement, Customer Relationships, Data, Digital Marketing, Writing
• What to Consider Before You Use Mobile Marketing in Emerging MarketsVasileios Tziokas
  Developing nations are embracing mobile technology at unprecedented rates. But before you jump into the race to reach those global customers, take time to consider these critical factors.
  Ad Copy, Advertising, Consumer Electronics, Customer Behavior, Customer Engagement, High-Tech Marketing, Marketing Challenges, Marketing Strategy, Mobile Marketing, Smartphones
• Want Big Data to Work for Your Marketing? Team Up With ITMark Floisand
  Big Data can lead marketers to see their customers as data points or overthink incongruous reports extracted from siloed databases. To truly make Big Data work for them, marketers need ...
  Big Data, Collaboration, Customer Engagement, Digital Marketing, High-Tech Marketing, Marketing Challenges, Marketing Strategy, Sales and Advertising
• What Marketing Is Now Really All AboutJason Thibeault
  I've been hearing a lot about how the old way of doing marketing—talking "at" customers—doesn't work anymore. But is that really the case? And if so, what does work nowadays?
  Content, Content Strategy, Customer Engagement, Customer Relationships, Marketing Strategy
• Bricks and Mortar and Mobile: How to Take Advantage of an Unrealized OpportunityCatherine Dickinson
  Most customers enter your store with a secret weapon in their pocket—a smartphone—and plenty of them use that smartphone while shopping. How can you capitalize on consumers' in-store mobile use?
  Consumer Electronics, Customer Engagement, Customer Experience, Digital Marketing, High-Tech Marketing, Interactive Marketing, Marketing Strategy, Mobile Marketing, Retail Marketing, Sales, Smartphones, Social Media
• Have a Complex Product to Pitch? Focus on a Customer StoryMichael Harris
  If you want customers to understand your complex product but can't simplify your presentation, you need a way to bypass the conscious mind's limited ability to absorb new material.
  Content, Content Marketing, Customer Engagement, Customer Insight, Presentations, Product Management, Product Marketing
• A Quick (but Thorough) Guide to YouTube OptimizationRichard Jeng
  Want to drive more traffic to your YouTube videos? Here are seven steps for getting your videos seen on the third most-visited website in the world.
  Content, Content Strategy, Customer Engagement, Digital Marketing, Facebook, Keywords, SEO, Social Media, Videos, YouTube
• Your Content Marketing Vehicle Is Missing a WheelYoav Schwartz
  As a content marketer, you've always relied on authoring, distribution, and measurement to get you where you wanted. Now, however, you need a four-wheeler to cover more distances in the ...
  Content, Content Marketing, Customer Engagement, Customer Experience, Digital Marketing
• 10 Effective Social Media Posts in 10 Minutes or LessTiffany Monhollon
  Some workdays, you have so much to juggle that you just need a quick, easy way to post to your social networks. These 10 ideas can keep your social channels ...
  Content, Content Marketing, Customer Engagement, Facebook, Instagram, Pinterest, Social Media, Time Management, Twitter, Vine, YouTube