Customer Engagement

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• #SocialSkim: Facebook Ads and Satire, Twitter Experiments, Tumblr User Insights, Vine, ALS, More!Angela Natividad
  Be among the first to scope out Facebook's plans to double some ads and help users separate truth from satire, Twitter's experiments with users' timelines, a veritable Vine-fest, new user ...
  Advertising, Content, Content Marketing, Customer Engagement, Digital Marketing, Digital Theory, Facebook, Humor, Interactive Marketing, Mobile Marketing, Nonprofits, Online Marketing, Social Media, SocialSkim, Twitter, Vine
• Your Essential Guide to Brand Integration on YouTube [Infographic]Verónica Jarski
  Boost brand awareness and customer engagement by integrating your brand with a YouTuber's audience.
  Advertising, Brand Ambassadors, Brand Awareness, Content, Customer Engagement, Product Marketing, Videos, YouTube
• Pinterest for E-Commerce [Infographic]Verónica Jarski
  Want to create more engagement with your audience? Consider using Pinterest. The online pinning board is becoming a major sales tool for marketers.
  Content, Customer Behavior, Customer Engagement, Digital Marketing, Marketing Strategy, Pinterest, Social Media
• What the ALS Ice Bucket Challenge Can Teach Us About Content MarketingLauren Covello
  The ALS Ice Bucket Challenge has turned into a viral phenomenon—and a case study for marketers looking to capture audiences' attention. Here's what it can teach us (or remind us) ...
  Content, Content Marketing, Content Strategy, Customer Engagement, Digital Marketing, Facebook, Nonprofits, Promotions, Social Media, User-Generated Content, Word-of-Mouth, YouTube
• Five Ways Marketers Can Benefit From Online ReviewsJan Vels Jensen
  Online reviews and other feedback mechanisms can be used to improve nearly all parts of a business, from the quantitative (like higher ROI) to the qualitative (like building trust). Here ...
  Customer Engagement, Customer Relationships, Customer Satisfaction, Retail Marketing, Testimonials, User-Generated Content, Websites
• Using Video in Your Email MarketingJoe Forte
  A clear call to action (CTA) in email is as vital to ensuring click-throughs as the subject line is to ensuring opens, and video is the king of CTAs.
  Content, Customer Engagement, Customer Relationships, Email, Email Marketing, Engagement
• The Five Essential Elements of a Great Company Story [Infographic]Sandra Stewart
  Concerned that you don't have enough drama or action in your company story? Don't worry... You can craft a company story that is both compelling and informative.
  Brand Management, Brand Positioning, Branding, Content, Content Marketing, Content Strategy, Creativity, Customer Engagement, Writing
• Three Questions You Have to Ask Yourself About Your Social BrandLance Neuhauser
  Trying to use social as a direct response channel or to drive one specific action leaves a lot of business intelligence value on the table. To really add value to ...
  Brand Awareness, Brand Management, Customer Engagement, Measurement, Metrics, Social Media
• Do You Know What 'Personalization' Really Means?Tina Johnson-Marcel
  Marketers often confuse personalization with customization. Here's a look at what personalization is—and which companies are getting it right.
  Customer Engagement, Customer Experience, Customer Relationships, Customer Service, Personalization
• #SocialSkim: Facebook Mood Manipulator, and News From Snapchat, Reddit, Instagram, More!Angela Natividad
  Still peeved about Facebook manipulating your feelings? A clever Mood Manipulator plugin lets you decide how your News Feed feels. We've also got Snapchat news, Reddit Live, an Instagram case ...
  Advertising, B2C, Blogging, Brand Awareness, Branding, Content, Customer Engagement, Digital Theory, Direct Marketing, E-Commerce, Facebook, Instagram, Marketing Strategy, Pinterest, Public Relations, Retail Marketing, Snapchat, Social Media, Social Networking, SocialSkim
• Serving Everyone Means Serving No One—and Other Truths About Customer-CentricityLisa Leslie Henderson, Larry Weber
  Meeting every need of every customer sounds customer-centric, but it ends up being just the opposite. Here's a look at what being customer-centric really means.
  Customer-Centric, Customer Engagement, Customer Relationships, Customer Satisfaction, Customer Service
• When Being Banned Becomes a Big Win: Four Lessons From Beats by DreGabie Boko
  Turning a negative into a brand goldmine is something every company would want. The 2014 World Cup ban on Beats by Dre headphones—and the brand's victory despite the setback—holds some ...
  Brand Loyalty, Brand Management, Customer Engagement, Customer Evangelists, Customer Relationships
• A Well-Balanced Content Menu for Your Blog [Infographic]Verónica Jarski
  Keep readers coming back to your blog by regularly serving them generous portions of hearty content. The following infographic by LinkedIn offers content ideas from the various blogging food groups.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Creativity, Customer Engagement, Customer Relationships, Marketing Strategy, Web Content, Writing
• Create Compelling Marketing Videos That Educate and Entertain [Infographic]Rebecca Toth
  Want to marketing videos that grab your customers' attention and keeps them coming back for more? Then check out these tips for creating instructional, informational, and entertaining marketing videos.
  Content, Content Marketing, Content Strategy, Creativity, Customer Engagement, Videos, YouTube
• #SocialSkim: Engagement Playbook, Yo's Uses, Tweets' Reading Level, Influential ContentAngela Natividad
  Score Vice's playbook on engagement, get the latest (surprising) news on messaging app Yo, learn about the top 10 most influential content producers on LinkedIn, and find out what reading ...
  Advertising, Content, Content Marketing, Customer Engagement, Customer Insight, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Mobile Marketing, Research, Social Media, Social Networking, SocialSkim, Twitter
• Seven Things to Spark Your Prospects' Curiosity and Win SalesJoe Collins
  To increase your chances of winning a sale, spark your prospect's curiosity. Here's a look at seven things that can inspire prospects to learn more about your business.
  Customer-Centric, Customer Engagement, Customer Relationships, Sales
• Three Simple Tactics to Increase Customer LoyaltyMike Kamo
  A rock-solid reputation, a remarkable product, and a price the market believes is fair will get you only halfway toward loyal, repeat buyers. Here's what else you need...
  Customer Engagement, Customer Loyalty, Customer Relationships, Customer Retention, Customer Satisfaction, Customer Service, Personalization
• Surprise, Delight... Then What? Five Tips to Keep the Customer Experience Momentum GoingBrandon Sawalich
  Here's how you can engage your customers, provide them with proactive service, personalize their experience, and go the extra mile for them.
  Customer-Centric, Customer Engagement, Customer Experience, Customer Loyalty, Customer Relationships, Customer Service, Personalization
• Stop Dooming Your Emails to Your Customers' Spam FolderMichael Wilson
  You don't want your carefully crafted emails to end up in your customers' spam folder. To save your emails from such a fate, check out the following tips.
  Content, Customer Communications, Customer Engagement, Customer Retention, Email, Email Campaigns, Email Deliverability, Email Marketing, High-Tech Marketing, Marketing Strategy, Writing
• How to Engage With Facebook Fans to Build a Successful NonprofitMelissa Hannon
  You can find scores of articles about how to grow a Facebook following... But what if you've already achieved that? How do you engage with tens of thousands of social ...
  Content, Customer Engagement, Customer Relationships, Facebook, Nonprofits, Social Media, Social Networking