Customer Engagement

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• Four Content Marketing Tips From Election DaySusan Levand
  Inspired by the Election Day, the following tips can help you make positive changes to your content marketing.
  Content, Content Marketing, Customer Engagement, Social Media
• How Big Data Can Help You Provide a Better Customer ExperienceTamara Solarich
  Big Data may be an organization's most effective tool for delivering the kind of customer experience that separates that organization from its competition.
  Big Data, Customer Engagement, Customer Experience, Customer Relationships, Marketing Strategy, Sales
• Five Takeaways From the B2B Marketing Forum 2014Zachary Dominitz
  I recently attended the B2B Marketing Forum, located at the intersection of creativity and technology. Here's what I took away from the conference.
  B2B Marketing, Content, Customer Engagement, Marketing Strategy
• Content Marketing Lessons From the Battle Between Amazon and HachetteSeth Dotterer
  Can you handle—on your own—attacks on your brand from cyber-criminals? Or do you need a brand-protection tool to help
  Content, Content Marketing, Content Strategy, Customer Engagement, Customer Relationships, Marketing Strategy, Marketing Tips, Websites
• Why Product-Centric Marketing Videos Alone Don't Support the Buyer's JourneyBruce McKenzie
  Creating a marketing video? Don't focus solely on the product. Product-centric videos often derail a prospect from the buyer's journey.
  Advertising, Content Marketing, Content Strategy, Customer Engagement, Sales, Sales and Advertising, Videos
• Three Ways You Can Demonstrate Your Value to CustomersChristopher Faust, Tom Pisello
  Sales reps fail to make quotas when they struggle to communicate value to their customers. Are you articulating your value to customers?
  Content Strategy, Customer Engagement, Customer Relationships, Customer Retention, Marketing Strategy, Sales
• Marketing and Sales Must Work Together to Engage Their Tech-Savvy CustomersSharmin Kent
  Sales and Market may clash over how to communicate with mobile customers, but to be successful, Sales and Marketing must learn to work together.
  Consumer Electronics, Customer Engagement, Marketing Strategy, Mobile Marketing, Sales, Smartphones
• Double Your Pinterest Followers in Just Five Minutes per Day [Infographic]Verónica Jarski
  Some 47% of online shoppers in the US have made purchases based on Pinterest recommendations. How can you boost the number of online shoppers looking at your Pinterest boards?
  Content, Customer Engagement, Marketing Strategy, Pinterest, Sales, Social Media
• Want to Create a Painless Prospecting Platform? You Need These Three ThingsTom Martin
  Creating a painless prospecting platform helps you to increase repeat interactions with prospects—and win sales.
  Consumer Electronics, Content, Content Strategy, Customer Acquisition, Customer Engagement, Digital Marketing, Lead Generation, Sales, Smartphones, Social Media
• Why B2B Marketers Need to Embrace Native AdvertisingHelen Grimshaw
  B2B marketers can no longer rely solely on traditional advertising. They need to make native advertising part of their marketing tactics.
  Advertising, Content, Customer Engagement, Marketing Strategy, Native Advertising, Sales and Advertising
• Always-On Marketing to the Always Connected: Five Ways to Tap Into Your Customers' ThinkingMark Penson
  Smartphones and tablets are changing our lives. We've never been more connected... and never has it been easier for us to share our thoughts, feelings, and opinions—or for marketers to ...
  Customer Engagement, Customer Insight, Market Research, Mobile Marketing, Retail Marketing, Surveys, Tradeshows/Events
• The Marketer's Secret Weapon: Web ContextualizationPaige O'Neill
  Uncovering contextual clues hidden within customer data can help you deliver experiences your customers want.
  Big Data, Customer Engagement, Customer Insight, Data, Marketing Strategy, Sales
• Five Deadly Email Platform Migration Mistakes to AvoidAnthony Marnell
  Congrats, you're sending more email than ever, so it's time to consider a new email service provider. But migrating to a new platform can be tricky, and because email is ...
  CAN-SPAM, Customer Communications, Customer Engagement, Email, Email Deliverability, Email Lists, Email Marketing, Email Service Providers, Engagement, Management
• The Anatomy of a Perfect Event [Infographic]Verónica Jarski
  Want to put on an event that keeps attendees engaged from start to finish? The steps outlined in this infographic can help you make your event a success.
  Creativity, Customer Engagement, Engagement, Mobile Marketing, SMS, Virtual Events
• Why Crowdfunding Is a Must-Have Marketing Tool for BrandsRichard Swart
  Crowdfunding isn't just for small businesses anymore. Find out why billion-dollar brands are now turning to crowdfunding for marketing opportunities.
  Community, Creativity, Crowdfunding, Customer Engagement, Digital Marketing
• Why You Should Use In-Person Events to Foster Customer RelationshipsTim Raybould
  Marketing is about building relationships, and one of the best ways to do that is to meet with customers in person.
  Brand Ambassadors, Brand Loyalty, Customer Engagement, Customer Loyalty, Customer Relationships
• This Writing GPS Helps You Create Ridiculously Good ContentAnn Handley
  To get the quality of your content to where you need it to be, you need a road map—or, better yet, a writing GPS of sorts that gets you from ...
  Blogging, Content, Content Marketing, Copywriting, Customer Communications, Customer Engagement, Direct Marketing, Inbound Marketing, Publishing, Web Content, Writing
• #SocialSkim: Brands and Hyperlapse, Twitter Trends, Facebook Search, Royalty-Free Pics, More!Angela Natividad
  See what (and how) brands are using Hyperlapse, how Twitter is helping you "get" trends, what royalty-free photo service will save your life, how Facebook is helping you search through ...
  Advertising, B2C, Branding, Content, Content Marketing, Content Strategy, Customer Engagement, Digital Marketing, Digital Theory, Facebook, Humor, Inbound Marketing, Instagram, Interactive Marketing, Mobile Marketing, Online Marketing, Social Media, SocialSkim, Twitter, Web Content
• Five Branding Characteristics That Connect With Women (Without Losing the Men)Megan Stephens
  The branding and design of packaging, seasonal retail themes, product attributes, and so on don't merely have to engage women—they need to do it without losing the men.
  Brand Management, Branding, Customer Behavior, Customer Communications, Customer Engagement, Customer Relationships, Product Management, Product Marketing, Retail Marketing, Women
• Your Salespeople Should Tell Great Customer Stories—Not Just Rattle Off FeaturesMichael Harris
  Most customers feel that salespeople focus too much on their products. However, customers stories are what greatly influence customers' purchasing decisions.
  Content, Customer Engagement, Customer Relationships, Marketing Strategy, Sales