Customer Engagement

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• Is Your Marketing Plagued by the 'Order-Taker' Mentality?Al Davidson
  The best marketers find ways to educate customers and get them excited about what they should want. Most marketers, however, fall into an 'order-taker' mentality instead.
  Customer Engagement, Customer Relationships, Customer Service, Marketing Strategy
• Be Effective by Being AuthenticGillian Vallee
  Have everything you need to pilot a successful campaign? Make sure you're not overlooking a crucial element—authenticity.
  Brand Management, Customer Engagement, Customer Relationships, Marketing Strategy, Thought Leadership
• #SocialSkim: Facebook at Work, Twitter Syndication Ads, the Latest Social Slang, More!Angela Natividad
  Learn about Facebook's plans to elevate Amber Alerts and colonize your work life, Twitter's newest ad strategy, and brands that are using the latest (and weirdest) slang. Skim to get ...
  Advertising, B2C, Content, Customer Engagement, Customer Relationships, Facebook, Google, Mobile Marketing, Social Analytics, Social Media, Social Networking, SocialSkim, Twitter
• Selfies for SMBs' Marketing Strategies (Not Just for Teens and Celebrities)Noelle Federico
  With the right planning and strategy, a selfie business campaign can be a great way to engage and connect both current and potential users and customers with your brand and ...
  Customer Engagement, Customer Relationships, Promotions, Small Business, SMBs, Social Media, User-Generated Content
• What the Financial Sector's Renewed Focus on Customer Service Can Teach MarketersChris Randall
  Increasing focus on customer service is causing huge changes in the financial sector. Here's what you can learn about customer retention from banks.
  Customer Engagement, Customer Retention, Customer Service
• Why Social Is the New Word-of-Mouth Marketing, and What That MeansBrewster Stanislaw
  If you think about it, social is word-of-mouth. Except now it's digital, which means it has a whole new set of properties.
  Customer Engagement, Sales, Social Media, Word-of-Mouth
• In the Internet of Things, Will You Be a Leader or a Follower?Philip Paranicas
  The Internet of Things (IoT) could create up to $6.2 trillion in global value in 10 years, according to a recent study. Here's a look at what IoT is, why ...
  Customer Engagement, Internet of Things, Marketing Strategy, Online Marketing, Sales
• Why Popularity Alone Is Not a Winning StrategyMartyn Tipping
  Pursuing popularity as the sole measure of social success can be detrimental to brand building. Here's why.
  Brand Management, Content, Customer Engagement, Social Media
• How Marketing and Customer Service Approach Customer Engagement [Infographic]Verónica Jarski
  Want to find out more about how marketing and customer service teams contribute to the customer experience? Check out the following infographic.
  Customer Engagement, Customer Relationships, Customer Retention, Customer Service, Social Media
• How the Customer Journey Differs for Holiday E-Commerce ShoppersAriel Carron
  During the holidays, buyers focus on shopping for friends and family rather than themselves. So, what does a holiday buyer's journey look like?
  Customer Behavior, Customer Engagement, Customer Retention, Email Marketing, Sales
• Having a Giveaway? Ask Yourself These Questions FirstIvan Serrano
  Keep the following questions in mind when crafting a giveaway. Doing so can help prevent marketing blunders in the long run.
  Customer Engagement, Customer Experience, Marketing Strategy, Marketing Tips
• Tips for Making Showrooming Work in Your FavorRobyn Hannah
  Showrooming sounds like a retailer's nightmare, it is actually an opportunity waiting to be exploited if you understand why it happens and how to respond to consumer needs.
  Consumer Electronics, Customer Engagement, Customer Experience, Mobile Marketing, Sales, Social Media
• Five Ways to Turn New Holiday Customers Into Loyal, Year-Round PatronsTom Caporaso
  There's no off-season in retail marketing, especially online—where, if you're not moving forward, you're automatically falling behind.
  B2C, Customer Acquisition, Customer Engagement, Customer Experience, Customer Insight, Customer Loyalty, Customer Relationships, Customer Retention, Retail Marketing, Web Content, Websites
• A Handy Guide to Using Quizzes in Your Content MarketingJosh Haynam
  After helping 2,000 brands create online quizzes, I crunched the numbers to determine which quizzes generate great response and traffic. Here are my insider secrets for creating quizzes that get ...
  B2C, Branding, Content, Content Marketing, Customer Engagement, Gamification, Lead Generation, Personalization, Social Media, Targeting
• Why Your Products Aren't Leaping Off the ShelvesAmy Finn
  You've put time, effort, and money into crafting fine products, but no one buys them. Why not?
  Customer Engagement, Product Management, Product Marketing, Sales, Sales and Advertising
• Why Combined Campaigns Benefit Your MarketingIvan Guzenko
  Here's a look at what combined campaigns are and how they can help your marketing.
  Advertising, Customer Engagement, Customer Relationships, Marketing Strategy, Sales and Advertising, Social Media
• #SocialSkim: Berlin Wall Video, Facebook and Instagram Updates, YouTube's New StrategyAngela Natividad
  This week, we give you Airbnb's Berlin Wall video, the latest updates to Facebook and Instagram, YouTube's latest strategy, which socnet is best for qualified leads (spoiler: It’s not Facebook), ...
  Brand Awareness, Content, Customer Engagement, Facebook, Instagram, Lead Generation, Social Media, SocialSkim, Twitter, YouTube
• How Well Do B2B Marketers Understand Their Customers?Ayaz Nanji
  Some 80% of B2B marketers say they can gauge which customers are their most valuable, and 64% say they understand customers' past purchase behaviors, according to a recent report from ...
  B2B Marketing, Brand Management, Brand Positioning, Customer Engagement, Customer Relationships, Research Summaries, Segmentation, Survey Data
• Five Quick Tips for Engaging Prospects Through the Buyer's JourneyTim Minahan
  In today's highly networked world, your customers expect to interact with you during every step of the buyer's journey. Here's how you can engage them.
  Customer Acquisition, Customer Engagement, Digital Marketing, Sales, Social Listening, Social Media
• What Sales Can Learn From Marketing (and Vice Versa)Rob Murphy
  When Marketing and Sales work together, they can become the ultimate revenue-generating powerhouse for your company.
  Customer Engagement, Customer Relationships, Marketing Strategy, Sales