Customer Engagement

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• Five Ways to Connect With Millennials... Yes, via RadioMary Beth Garber
  Most people's perception of that Millennials don't like radio could do with a splash of cold, hard facts. Here are five ways you can put this phenomenal medium to work ...
  Advertising, B2C, Community, Customer Behavior, Customer Engagement, Demographics, Local Marketing, Marketing Strategy, Millennials
• Five Complainer-Customer Personas and the Role of Social Media [Plus an Infographic]Susan Marshall
  Consumers are using social media to interact with brands, but most customer complaints and comments there remain unanswered. Big mistake! You must deal with these five types of complainers on ...
  Customer Behavior, Customer Communications, Customer Engagement, Customer Relationships, Customer Retention, Customer Satisfaction, Customer Service, Personas, Social Business, Social Media
• Top Brands With 'Social Currency': Subway, Google, TargetLenna Garibian
  Subway, Google, and Target took the top 3 spots on a ranking of 25 global brands for most effectively reaching their customers via social media, according to the 2013 Social ...
  Brand Management, Customer Behavior, Customer Engagement, Facebook, Google, Google+, Pinterest, Research Summaries, Social Media, Social Networking, Twitter
• A Quick-and-Dirty Social Media Analysis That Won't Cost You a DimeGarrett Moon
  Social media is full of numbers, but most of the time we don't use them in any actionable way... because social metrics are often too complicated. But here are some ...
  Customer Acquisition, Customer Engagement, Email, Landing Pages, Measurement, Metrics, Social Media, Websites
• Digital Influence: Blogs Beat Social Networks for Driving PurchasesLenna Garibian
  Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report. Even so, brands seem to be investing more on ...
  Advertising, Blogging, Blogging Strategy, Community, Content, Customer Engagement, Customer Relationships, Facebook, Google+, LinkedIn, Marketing Budgets, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• Video Viewing via Mobile Doubles; Live Content Still FavoredLenna Garibian
  People are watching more video content with their mobile devices: The proportion of total time spent watching online video via tablets and smartphones reached 8% at the end of December ...
  Advertising, Customer Behavior, Customer Engagement, Mobile Marketing, Research Summaries, Smartphones, TV, Videos
• Increase the Value of Your Facebook CommunityJeff Herzog
  Facebook presents a robust opportunity for your to reach potential and current customers. If used correctly, it increases brand awareness and advocacy, lowers service costs, and drives loyalty and incremental ...
  Ad Copy, Advertising, B2C, Brand Awareness, Community, Content, Content Marketing, Customer Engagement, Digital Marketing, Facebook, Nonprofits, Social Media, Social Networking
• Want Effective Calls to Action? Use 'Action Trains'Alex Becker
  The most difficult task in marketing is to get people to take the action you want them to take. But once they have, getting them to take one more is ...
  B2C, Customer Acquisition, Customer Behavior, Customer Engagement, Direct Marketing, E-Commerce, Email Marketing, Facebook, Inbound Marketing, Lead Generation, Sales, Website Design
• Six QR Code Do's and Don'ts for EventsEric Olson
  Slapping a QR code on a handout or a poster is easy, but creating something useful takes thought and planning. So what are QR codes good for? Plenty, including for ...
  B2B Marketing, Conferences, Customer Behavior, Customer Engagement, Data, Digital Marketing, Gamification, Lead Generation, Measurement, Mobile Marketing, Networking, Print Collateral, Smartphones, Technology
• Join the LinkedIn Party: Five Tips for Using LinkedIn Groups EffectivelyMatt Haskell
  If you are on LinkedIn to really connect with people, LinkedIn Groups is where the party is. But to get the most out of LinkedIn Groups, you need to learn ...
  B2B Marketing, Community, Customer Acquisition, Customer Engagement, Feedback, Lead Generation, LinkedIn, Market Research, Research, Sales, Social Media, Social Networking
• Instagram and Top Brands: Engagement Up as Audiences GrowLenna Garibian
  Among the Interbrand Top 100 brands, nearly 6 in 10 (59%) now use Instagram, up 9% from the 54% that did so in November 2012, according to a new report ...
  Customer Behavior, Customer Engagement, Facebook, Instagram, Mobile Marketing, Research Summaries, Social Media, Twitter
• You CAN Enable Sales via MobileChris Boyles
  Sales organizations are starting to use tablet devices to create engaging mobile experiences that deliver transformational business results, driving new revenue, differentiating the buying experience, and solving big productivity problems.
  Customer Engagement, E-Commerce, Mobile Marketing, Sales, Smartphones
• The Benefits of Byline Authorship, and How to Do It RightCathy Caldeira
  Get this content marketing and PR tactic right, and you'll gain authority in your market, you'll improve your search engine optimization (SEO), and you'll spark conversations that can generate leads. ...
  Content, Content Marketing, Customer Engagement, Public Relations, Search Engine Marketing, SEO, Social Media, Writing
• Your Guide to Getting Started With Digital SignageTodd Hemme
  When you see a screen displaying some type of message, image, or video, you are seeing a digital sign. These design tips will help you with your first digital display, ...
  Advertising, Content, Customer Engagement, Digital Marketing, Direct Marketing, Interactive Marketing, Local Marketing, Product Marketing, Promotions, Website Design
• 7 Marketing Lessons (and an Infographic) for Next Year's Super Bowl Advertisers (and You)Jeffrey K. Rohrs
  This year's Super Bowl advertisers' near total failure to engage viewers beyond the TV screen led me to distill seven marketing lessons for any marketer looking to get more ROI ...
  Ad Copy, Advertising, Brand Awareness, Branding, Customer Acquisition, Customer Engagement, Customer Relationships, Digital Marketing, Digital Theory, Direct Marketing, Email, Facebook, Integrated Marketing, Interactive Marketing, Lead Generation, Mobile Marketing, Online Marketing, Smartphones, Social Media, Television
• How to Turn Your Office Into a Video StudioDmitry Dragilev
  Video has become one of the primary ways people consume information and companies market products. Clearly, marketers need to create engaging, fun videos as part of their marketing efforts. But ...
  Content, Content Marketing, Customer Engagement, Digital Marketing, Social Business, Social Media, Videos
• What Not to Do With Your Online Presence in 2013Tara Banda
  If you need some help with your online presence (think social media, blogs, local listings, and more...) here's a list of 10 do's and 10 don'ts to keep your marketing ...
  Blogging, Community, Customer Engagement, Google, Local Marketing, Mobile Marketing, Search Engine Marketing, SEO, Social Media, Testimonials, Websites
• Lead Nurturing and Marketing Automation: 15 Key Questions Answered (Question 6)Sid Smith
  Do you need a customer relationship management system to do lead nurturing? The short answer: A good CRM system is critical for getting all the value possible from your lead ...
  CRM, Customer Acquisition, Customer Engagement, Customer Relationships, Lead Generation, Lead Nurturing, Marketing Automation, Sales
• Six Principles of Great Content BrandsDoug Kessler
  The torrent of content is increasing by the day. It's a good sign: Marketers are getting hip to the power of content. But the only way to survive the coming ...
  B2B Marketing, Brand Awareness, Brand Positioning, Content, Content Marketing, Customer Acquisition, Customer Engagement, Customer Relationships, Inbound Marketing, Lead Generation, Marketing Challenges, Marketing Strategy, Sales, Thought Leadership, Writing
• The Power of Mobile [Infographic]Verónica Jarski
  Smartphones and tablets are growing in popularity, so you might be assuming that they are completely transforming how folks shop. Transforming? Yes. Completely? Not quite. This infographic shows how mobile ...
  Consumer Electronics, Customer Behavior, Customer Engagement, High-Tech Marketing, Mobile Marketing, Smartphones, Social Media