Customer Engagement

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• Improving Digital Coupon ROI: Demographic Snapshot [Infographic]Verónica Jarski
  In which cities and states are digital coupons most likely to be activated? To find out, RevTrax conducted a study that poinpointed the top cities, regions, and demographics for digital ...
  Customer Behavior, Customer Engagement, Demographics, Digital Marketing
• Marketers Are From Mars: Their Digital Behaviors Differ From Consumers'Lenna Garibian
  Marketers are not typical consumers: They're more likely than other online consumers to explore new digital environments, own a smartphone, and use various digital media frequently. Consequently, marketers can lose ...
  Customer Engagement, Email, Facebook, Mobile Marketing, Pinterest, Research Summaries, Smartphones, Social Media, Twitter, Websites
• Key Email Engagement Tactics: Benchmarks and TrendsLenna Garibian
  With 44% of email opens now via mobile devices, fully 50% of email marketers surveyed say they are optimizing or planning to optimize email campaigns for mobile, according to a ...
  Customer Engagement, Email Campaigns, Marketing Strategy, Research Summaries, Social Media
• #SocialSkim: Social Media Update, Weeks of December 24 and 31, 2012Angela Natividad
  Have a good holiday? This week's #SocialSkim kicks you back into gear with social stats, trends for the new year, and tips for keeping (socially) fit. And for the tomorrowhunters ...
  Advertising, Customer Engagement, Customer Experience, Facebook, Google, Social Media, SocialSkim, Television, TV, YouTube
• What Marketers Can Learn From a Gaming Company's Email TacticsDamian Borichevsky
  With the prevalence of the smartphone, email has become a virtually "always on" channel. It can lift retention, increase brand favorability, and create more payers out of players (or subscribers ...
  Customer Engagement, Email, Email Campaigns, Email Marketing, Marketing Tips, Technology
• How to Tell Your Brand's Story: Four Questions You Must AnswerBeth McKenna
  Whatever happened to Cinderella's shoe? Who knows? It didn't go viral. Put another way: Story generation and the way we develop content have changed, so you must change, too—and answer ...
  Brand Awareness, Brand Positioning, Content, Content Marketing, Customer Engagement, Digital Theory, Inbound Marketing, Marketing Strategy, Public Relations, Social Media, Writing
• 2012 State of Online Video [Infographic]Verónica Jarski
  The amount of content videos and video ads viewed in 2012 reached record-breaking numbers, according to SundaySky report. To help illustrate those stats and the state of online video in ...
  Customer Behavior, Customer Engagement, Customer Experience, Email, Email Marketing, Video Blogs, Videos
• Achieve Visual Storytelling (and Sales) Success With WhiteboardsTim Riesterer
  Whiteboards are an essential visual storytelling tool that you as a marketer can help create for salespeople to differentiate your company from the competition—and get customers and prospects to choose ...
  B2B Marketing, Content, Customer Engagement, Positioning, PowerPoint, Sales, Writing
• Top Brands Using Twitter for Customer SupportLenna Garibian
  Among the brands listed on the Interbrand Top 100, more than nine in ten (95%) use Twitter and nearly one in four (23%) use it as a customer service platform ...
  Customer Behavior, Customer Engagement, Customer Service, Research Summaries, Social Media, Twitter
• Six Ways to Use Online Video for B2B Event Marketing (a Case Study)David Rose
  Online video is a highly engaging and versatile tool for B2B marketing and lead generation, including tradeshow marketing. This brief case study shares how a B2B technology company used online ...
  B2B Marketing, Conferences, Content Marketing, Customer Acquisition, Customer Engagement, Email, Integrated Marketing, Lead Generation, Mobile Marketing, Sales, Tradeshows/Events, Videos
• Social Media Disconnect: Are Marketers Out of Touch?
  Though consumers and marketers are fairly aligned in their focus on Facebook—similar proportions of each segment use the social networking site—marketers tend to be out of synch with their audiences ...
  Advertising, Content, Content Marketing, Customer Behavior, Customer Engagement, Facebook, Google+, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• B2B Content Marketing: Adoption Surging, but Objectives Are Shifting
  Content marketing continues to be an integral strategy for B2B companies; however, objectives for content strategies are shifting toward thought leadership and educating the market, according to a survey from ...
  B2B Marketing, Content, Content Marketing, Customer Engagement, Lead Generation, Marketing Strategy, Research Summaries, Sales, Thought Leadership, Tradeshows/Events
• Social CTAs Drive Engagement on Facebook
  When you want your target audience to take a particular action, including on Facebook, you must ask them to do it, according to a study by Dan Zarrella for HubSpot ...
  Customer Engagement, Facebook, Research Summaries, Social Networking, Word-of-Mouth
• Driving Direct Sales With Social MediaDavid Klein
  Although social media is a relatively new marketing channel, there is fairly strong consensus that it can help with business growth. What few people realize, though, is that you can ...
  Benchmarking, Customer Acquisition, Customer Engagement, Customer Relationships, Digital Theory, Direct Marketing, Marketing Automation, Sales, Social Media
• Five Takeaways From Holiday Marketing Campaigns of Years PastStacey Acevero
  Holiday marketing can be tough. But some of the coolest holiday marketing campaigns of years past can prove instructive, so we've identified five campaigns, along with takeaways, to help your ...
  Advertising, Brand Awareness, Content Marketing, Customer Engagement, Customer Relationships, Digital Marketing, Humor, Social Media
• Three Metrics for Measuring the Success of Your VideoEzra Fishman
  Let's face it, video is hot—and everyone knows it. Video gets people more excited and engaged with the message we marketers are trying to convey than do paragraphs of writing. ...
  Customer Engagement, Digital Marketing, Interactive Marketing, Measurement, Metrics, Video Blogs, Videos, Web Content
• Online Branded Communities: Best-Practices, Top-Performing Brands and Sectors
  Over the past year, America's top brands have made few improvements in how they use online branded communities to reach their customers: A dwindling proportion is using a strategic approach ...
  Brand Ambassadors, Community, Community Management, Customer Engagement, Customer Relationships, Research Summaries, Social Media, Word-of-Mouth
• Get More Green on Black Friday, Compliments of RemarketingAngel Morales
  Every year, retailers employ the same strategy: churn and burn through their email list in an attempt to cash in on subscribers over Black Friday/Cyber Monday. But remarketing can produce ...
  Advertising, Customer Acquisition, Customer Engagement, Email, Email Marketing, Personalization, Sales and Advertising, Targeting, Web Analytics
• Five Marketing Decisions Social Media Should Be ShapingMolly Glover Gallatin
  If you're not deriving customer intelligence from social media to inform your marketing decisions, you're missing an important opportunity to extend the reach and effectiveness of your marketing efforts.
  Advertising, Customer Acquisition, Customer Engagement, Marketing Analytics, Measurement, Metrics, Research, Social Media
• Engagement With Brands via Facebook Surging in 2012
  Among Facebook audiences worldwide, user engagement with brands—via likes, comments, and shares—is surging in 2012, according to Adobe's Digital Index, which covers some 260 billion ad impressions across 338 companies ...
  Advertising, Brand Management, Customer Engagement, Facebook, Mobile Marketing, Research Summaries, Search Engine Marketing, Social Networking