Customer Engagement

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• Social Sharing Boosts Email Results [Infographic]Verónica Jarski
  Think social media killed off email? Hardly. If anything, social media has boosted the power of email. To help marketers understand how important social media is to email, GetResponse put ...
  Content, Content Marketing, Customer Engagement, Digital Marketing, Email, Email Campaigns, Email Marketing, Facebook, LinkedIn, Social Media, Twitter
• Pinterest Brand Engagement: Best Days and Times to PinAyaz Nanji
  Unlike Twitter and Facebook, where brands drive engagement with their content through official accounts and pages, 70% of brand engagement on Pinterest is generated by the community itself, according to ...
  Customer Engagement, Pinterest, Research Summaries, Retail Marketing, Social Media, Social Networking, Technology
• Three Powerful Ways to Measure the Impact of Your Email MarketingKaren Talavera
  Though email campaign process metrics such as delivery, open, and click-through rates have their place, if you don't look beyond them... the true impact of your email marketing—and opportunities for ...
  Customer Behavior, Customer Engagement, Direct Marketing, Email, Email Marketing, Inbound Marketing, Measurement, Metrics, ROI, Segmentation
• How to Integrate Ratings and Reviews Into Your Social Marketing ProgramsShoma Sarkar
  Positive ratings and 5-star reviews from online consumers are powerful marketing content, because consumers trust other consumers for purchasing advice. But few marketers have integrated reviews into their social marketing.
  Advertising, B2C, Customer Engagement, Marketing Strategy, Product Marketing, Retail Marketing, Sales and Advertising, Social Media, Social Networking, Testimonials, User-Generated Content
• From Broadcast to Unicast: Quick, Easy Steps to Engage Your Customers via SocialKerry Reilly
  Moving from one-size-fits-all broadcasting to highly targeted communications that are personalized and timely, and in the consumers' preferred channel... that's the proven path to marketing success in today's world.
  Brand Loyalty, Customer Communications, Customer Engagement, Customer Loyalty, Customer Relationships, Digital Theory, Direct Marketing, Integrated Marketing, Social Media
• How Text Messaging Can Drive App Engagement and RevenuesThorsten Trapp
  One of the toughest marketing jobs today is working for an app developer. Here's how text messaging can attract new users and increase engagement with customers.
  Customer Acquisition, Customer Behavior, Customer Engagement, Mobile Marketing, SMS
• Mobile Innovation (Part 5): Innovating Customer Experiences Through MobileChristina "CK" Kerley
  Mobile is a boon to the customer experience, because mobile provides myriad ways for marketers to delight customers and improve their experiences in ways previously unavailable.
  Content, Customer Behavior, Customer Engagement, Customer Experience, Customer Relationships, Digital Theory, Marketing Strategy, Mobile Marketing
• Five Steps to Improve Your Marketing to Generation-YJoeri Van den Bergh
  Millennials grew up with the Internet, and they are used to having everything at their fingertips. After interviews with 21 global marketing executives, we defined a five-step plan for improving ...
  Advertising, B2C, Brand Loyalty, Brand Positioning, Community, Customer Behavior, Customer Engagement, Customer Experience, Customer Insight, Customer Relationships, Demographics, Gamification, Integrated Marketing, Millennials, Mobile Marketing, Positioning, Product Marketing, Retail Marketing, Social Media, Social Networking
• Three Steps to Using Instagram for E-Commerce (Without Sharing a Single Photo)Thibaut Davoult
  If Pinterest is great for driving referral traffic, Instagram takes the lead in customer retention and engagement. The practices outlined here are only just starting to spread, and they will ...
  B2C, Content, Customer Engagement, Customer Relationships, E-Commerce, Instagram, Product Marketing, Retail Marketing, Social Business, Social Media, Testimonials, Web Content
• Four Ways to Create an Army of Fans for Your BrandMack Collier
  Why do rock stars have fans but companies have customers? The short answer: that's what rock stars and companies want to have. But if you think like a rock star, ...
  Brand Ambassadors, Brand Loyalty, Brand Positioning, Community, Customer Acquisition, Customer Advisory Programs, Customer Behavior, Customer Engagement, Customer Evangelists, Customer Insight, Customer Loyalty, Customer Relationships, Customer Retention, Positioning
• Taxing Situation: A Lacking Web Presence for Local Tax Preparers [Infographic]Verónica Jarski
  As Tax Day approaches, flustered US taxpayers head online for help filing their annual tax returns. This infographic shows how tax filers use the Web to seek help and how ...
  Brand Management, Customer Acquisition, Customer Engagement, Digital Marketing, SEO, SMBs, Websites
• Mobile Innovation (Part 2): Innovating Brand Engagement Through MobileChristina "CK" Kerley
  The battle for attention—and, in turn, engagement—has escalated into an all-out war by marketers... and their target audiences are its victims. This article explores how to innovate brand engagement via ...
  Brand Awareness, Brand Loyalty, Content, Content Marketing, Customer Behavior, Customer Engagement, Digital Marketing, Digital Theory, Marketing Strategy, Mobile Marketing, SMS
• #Social Skim: Facebook Home, LinkedIn Mentions, Twitter Reports, Steve Jobs... The Week in SocialAngela Natividad
  We kick off with Facebook's Home, LinkedIn... zany puppet action, our April Fool's joke of choice, and stats galore. Also: Learn how Twitter Reports has improved, where you can find ...
  Customer Engagement, Digital Marketing, Digital Theory, Facebook, Google, Humor, LinkedIn, Mobile Marketing, Smartphones, Social Business, SocialSkim, Technology, Twitter
• Gen-Z Trusts Mobile, Social Content More Than Other Generations DoLenna Garibian
  Members of Generation Z, those now age 18-23, tend to be indiscriminate with their media choices and are more likely than other generations to embrace and trust online communications such ...
  Content, Customer Behavior, Customer Engagement, Customer Loyalty, Email, Mobile Marketing, Research Summaries, Social Media, Websites
• Mobile Innovation (Part 1): Welcome to Your Innovation Moment, MarketersChristina "CK" Kerley
  Mobile devices are the first thing people reach for in the morning, and the last thing they look at before going to bed. Mobile is at the center of your ...
  Consumer Electronics, Content, Customer Behavior, Customer Communications, Customer Engagement, Customer Relationships, Digital Marketing, Digital Theory, Direct Marketing, E-Commerce, Integrated Marketing, Interactive Marketing, Mobile Marketing
• Half of Financial Advisers Have Used Social Media to Convert ClientsLenna Garibian
  Social media has become an important way for financial advisers to engage with clients and grow their business, according to survey from Accenture: 48% of financial advisers say they interact ...
  Customer Behavior, Customer Communications, Customer Engagement, Facebook, Research Summaries, Sales, Social Media, Social Networking
• Social Search Optimization on Five Major Social Networks (Part 1: Facebook and YouTube)Courtney Gibb
  The combination of search and social is revolutionary. Find out the search capabilities of Facebook, YouTube, Twitter, Pinterest and Google+—and how to search-optimize your presence on them.
  Content, Content Marketing, Customer Acquisition, Customer Behavior, Customer Engagement, Facebook, Google, Search Engine Marketing, SEO, Social Business, Social Media, Social Networking, Web Content, YouTube
• The Magic Behind the Curtain: Marketing Automation [Infographic]Verónica Jarski
  How is marketing automation like the Wizard of Oz? Without being noticed, both work furiously behind the scenes to produce an experience that works like magic. Check out the following ...
  Customer Engagement, High-Tech Marketing, Lead Nurturing, Marketing Automation, Marketing Tips
• Facebook Hits All-Time High in Video Viewing; Google Delivers 2.2B AdsLenna Garibian
  Some 178 million Americans—roughly 83.3% of the US Internet audience—watched more than 33 billion video content views in February 2013, with Google Sites generating the highest number at 11.3 billion ...
  Advertising, Content, Customer Behavior, Customer Engagement, Facebook, Google, Research Summaries, Videos, YouTube
• Which Genres of Branded Video Work Best?Allan Johnson
  What's the best way to establish connections with video viewers? Storytelling. But a great story does not guarantee success. Your video's genre plays a large role in determining whether you'll ...
  Advertising, Content, Content Marketing, Customer Behavior, Customer Engagement, Direct Marketing, Marketing Strategy, Online Marketing, Videos, YouTube