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• How Brands Are Using Triggered Email CampaignsAyaz Nanji
  Triggered email campaigns receive significantly more engagement than other types of messages, yet they are still not widely used by brands, according to recent research from Yesmail.
  Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries
• Six Email Habits That Are Alienating Your CustomersTink Taylor
  Businesses depend on email as the glue that pulls marketing tactics together, yet many otherwise savvy marketers misuse email in a way that ultimately alienates customers. Here are six common ...
  Content, Email, Email Campaigns, Email Marketing, Segmentation
• How Retailers Use Welcome Emails to Engage Consumers [Infographic]Ayaz Nanji
  Some 62% of e-commerce marketers say they send new email subscribers some sort of welcome message within 24 hours of signing up, according to recent research from Campaigner.
  Digital Marketing, E-Commerce, Email, Email Campaigns, Email Marketing, Research Summaries, Retail Marketing, Survey Data
• 10 Tips for Making Popups Go the Extra Mile for Your BusinessReshu Rathi
  Popups were once the bane of the Web; today, they are an excellent way to capture visitors' attention and improve conversion rates. But if not done properly, they still ruin ...
  E-Commerce, Email, Personalization, Retail Marketing, Web Copy, Website Design, Websites
• The Six Most Effective E-Commerce Email TacticsAyaz Nanji
  E-commerce marketers say sending subscribers exclusive offers is the most effective email tactic they use, according to recent research from Bronto.
  Digital Marketing, E-Commerce, Email, Email Campaigns, Email Marketing, Research Summaries, Survey Data
• Eight Ridiculously Silly Ways to Sabotage Your Email Marketing EffortsMeera Kothand
  Clearly, as a business owner or marketer, you understand the importance of email marketing. But are you doing it right? Here are eight ways you may be sabotaging your email ...
  Email, Email Hygiene, Email Marketing, Engagement, Mobile Marketing, Segmentation
• Hot Trends in Marketing Automation You Need to KnowKevin Akeroyd
  To get the most out of their marketing automation platforms, B2B marketers need to understand the latest marketing automation trends.
  B2B Marketing, Email, Email Marketing, Marketing Automation, Marketing Strategy, Personas, Technology
• Five Outbound-Email FAQs That Stump Even Experienced MarketersWilliam Wickey
  What's the best day and time to send outbound marketing emails? How many outreach attempts is "enough"? How long should emails be? Those and other email-related questions can be tough ...
  Content, Email, Email Campaigns, Email Marketing, Lead Generation, Lead Nurturing, Sales
• Email Marketers' Top Areas of Focus in 2016Ayaz Nanji
  Email marketers say their top areas of focus this year are automation, measurement, and campaign strategy, according to a recent report from Econsultancy and Adestra.
  Digital Marketing, Email, Email Marketing, Marketing Strategy, Research Summaries, Survey Data
• Dying Sales Funnel? Bring Dead Leads to Life Through Lead NurtureBrad Dodge
  Rather than just pass leads off to Sales, marketers now shape and guide prospects through the sales funnel until purchase intent is clear. Thanks to lead nurturing, doing so is ...
  Campaign Management, Content, Content Marketing, Email, Email Campaigns, Lead Generation, Lead Nurturing, Marketing Automation, Metrics, Print Collateral, Sales
• How to Craft Outreach Emails That ConvertDavid Mercer
  Competition is fierce. You need to get as much return as humanly possible from any outreach and influencer marketing activity you undertake. Knowing how to write effective, engaging emails is ...
  Content, Email, Email Marketing, Lead Generation, Writing
• Marketing Agencies' Favorite Digital Tools and ServicesAyaz Nanji
  Which social media monitoring/automation tools, CRM platforms, SEO/SEM tools, and email services are used most by marketing and advertising agencies?
  CRM, Digital Marketing, Email, Email Marketing, Research Summaries, Search Engine Marketing, Social Media, Social Networking, Survey Data, Technology
• How Is Reaching the Email Inbox Like Getting on Kanye's VIP List?Amalia Bercot
  Imagine trying to get added to Kanye's VIP list for the hottest club in LA. You're standing in line, hoping he'll let you in. That's just about the same as ...
  Email, Email Deliverability, Email Marketing
• Which US Presidential Candidate Is Winning the Email Battle?Ayaz Nanji
  Hillary Clinton and Bernie Sanders hold big advantages over Donald Trump in email list size, but the presumptive GOP nominee tops both Democrats in email open rate, according to recent ...
  Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries
• Three Things Email Marketers Should Do to Stay CompetitiveIvy Shtereva
  Email is evolving in response to other digital channels, such as native advertising and social media. Find out what you need to do to remain competitive.
  Customer Communications, Customer Engagement, Digital Marketing, Email, Email Marketing, Marketing Strategy, Social Media
• The Most Effective Mother's Day Email Subject LinesAyaz Nanji
  Mother’s Day email subject lines that elicit emotion have a 21.5% higher open rate than those that do not, according to recent research from Yesmail and Persado.
  Digital Marketing, Email, Email Marketing, Email Subject Lines, Research Summaries
• Email Deliverability Rates Dragging You Down? Try These 10 Do's and 7 Don'tsBrian Shilling
  Though most email marketers focus on optimizing click-through rates and open rates—and for good reason—those popular metrics won't add up to success if your emails don't land in your contacts' ...
  Email, Email Deliverability, Email Marketing, Mobile Marketing, Spam
• What Consumers Want From Brand EmailsAyaz Nanji
  Most consumers sign up for marketing emails from brands to receive discounts and promotions, according to recent research from Adestra.
  Customer Behavior, Digital Marketing, Email, Email Marketing, Research Summaries, Survey Data
• How to Optimize Your Email Campaigns With Interest-Based List SegmentationJeremy Reeves
  Most email campaigns do a lousy job of turning warm leads into customers. But with interest-based segmentation, you'll not just dramatically increase your results... you'll do so without annoying prospects.
  Customer Acquisition, E-Commerce, Email, Email Campaigns, Email Marketing, Lead Generation, Segmentation, Websites
• 2016 Email Marketing Salary GuideAyaz Nanji
  What is the median salary of email marketers in the United States? How does pay vary by age and gender?
  Career Management, Email, Email Marketing, Research Summaries, Survey Data