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• How to Use an Exit-Popup Strategy to Grow Your Email List (Without Annoying Your Readers)
  There's no denying that popups, especially exit popups, work. But there's also no denying that they annoy website visitors. So how can you make exit popups bearable (or even enjoyable!) ...
  Advertising, Content, Email, Email Lists, Web Copy, Websites
• How Instagram Images Enrich the Email Experience [Infographic]Verónica Jarski
  Marketers are increasingly incorporating social elements into email campaigns. However, the most valuable social opportunities, such as Instagram images, are underused.
  Content, Email, Email Marketing, High-Tech Marketing, Social Media, Twitter
• Five Best-Practices for Real-Time Contextual MarketingJustin Foster
  Marketing to people based on their real-time context is all the rage. But marketers need to be careful, because it may not be a fit for their organization.
  Content, Data, Email, Email Campaigns, Email Marketing, Location-Based Marketing, Marketing Automation, Personalization
• Five Email Marketing Practices That Need to DieNeil Berman
  Avoid the following email marketing practices. Doing so can help your emails be seen in your subscribers' crowded inbox.
  Customer Communications, Customer Engagement, Email, Email Marketing, Mobile Marketing
• Email Benchmarks 2Q15: Engagement Is Higher Than EverAyaz Nanji
  Despite increased email volume, consumers are opening and engaging with emails more than ever before, according to a recent report from Yesmail.
  Benchmarking, Digital Marketing, Email, Email Marketing, Engagement, Research Summaries
• The What, When, and Who of Successful Emails [Infographic]Verónica Jarski
  What you put in your emails, when you send them, and who opens them are the biggest factors for a successful email campaign. Here's a closer look at each factor.
  Customer Engagement, Email, Email Campaigns, Email Marketing, Writing
• What Makes a Marketing Email Go Viral?
  Which types of emails from brands are consumers most likely to forward? Are personalization, segmentation, audience size, and subject matter virality factors?
  Customer Behavior, Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries
• Five Tips for Increasing Email Engagement and Improve InboxingIvy Shtereva
  To increase engagement and overall effectiveness of email campaigns, marketers need to focus on inboxing. Why? Because higher inboxing rates translate into higher open, click, and conversion rates, all of ...
  Email, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Email Service Providers, Engagement
• #SocialSkim: Access to Every Public Tweet, Ever. Plus More Stories in This Week's RoundupAngela Natividad
  Find out how you can use deep-dive Twitter searches to improve your marketing. You'll also discover how to download your LinkedIn contacts' email addresses, up your Instagram game, and get ...
  Advertising, B2B Marketing, B2C, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Email, Facebook, Google, Instagram, LinkedIn, Market Research, Marketing Strategy, Mobile Marketing, Retail Marketing, Social Analytics, Social Media, SocialSkim
• The 10 Best (and Worst) Performing Words in Email Subject LinesAyaz Nanji
  If you want to boost engagement with your email campaigns, it helps to say "thank you" in the subject line, according to a recent report from Adestra.
  Copywriting, Email, Email Campaigns, Email Marketing, Email Subject Lines, Research Summaries
• Three Mighty Good Reasons Your Prospects Delete Your Cold EmailsHeather Morgan
  Most cold emails fail because they don't connect with their audience. Fixing these three prevalent cold-email mistakes can get you better responses from your recipients.
  Content, Customer Engagement, Email, Email Marketing, Writing
• Top Six Ways to Grow Your Email Subscription ListLinda West
  Creating lasting connections with email has never been more challenging. These tips will help you cut through the clutter while adhering to ever-changing regulations and convincing subscribers to stay loyal.
  Content, Customer Relationships, Email, Email Campaigns, Email Hygiene, Email Lists, Email Marketing, Permission Email Marketing
• Five Tactics to Make Your Emails More InterestingBlaise Lucey
  What if you could make your emails more interesting? And, what if, by making them more interesting, you could increase opens, click-throughs, and conversions?
  B2C, E-Commerce, Email, Email Campaigns, Email Marketing, Local Marketing, Mobile Marketing, Retail Marketing, Social Media
• Holiday and Back-to-School Email BenchmarksAyaz Nanji
  Some 83% of brands sent general winter-holiday-themed emails last year, and 80% sent Black Friday emails, according to a recent report from Yesmail.
  Benchmarking, Email, Email Campaigns, Email Marketing, Research Summaries
• The Top Online Lead Generation Tactics and MetricsAyaz Nanji
  Marketing, sales, and business professionals say email is the most effective digital tactic they use to generate leads, according to a recent report from Ascend2.
  Digital Marketing, Email, Email Marketing, Lead Generation, Marketing Strategy, Research Summaries, Sales, Sales and Advertising, Survey Data
• Thank You for Subscribing: How to Optimize Your Welcome Emails [Infographic]Verónica Jarski
  Congratulations, you have new subscribers! Now make the most of this opportunity by sending a welcome email to them.
  Customer Engagement, Customer Relationships, Email, Email Marketing, Email Subject Lines, Writing
• Five Signs Your Marketing Work Needs Organizing (and What You Can Do About It)Konstantin Bredyuk
  How organized your marketing team is—how information is passed along, how tasks are carried out, how effective the team's communication strategy is—can determine its success or failure.
  Career Management, Email, Lead Generation, Marketing Challenges, Project Management, Time Management, Websites
• 10 Easy Ways to Improve Your Email Open Rates [Infographic]Verónica Jarski
  Boost your email's chances of being opened by following these quick email marketing tips.
  Copywriting, Email, Email Marketing, Email Subject Lines
• How to Manage Email Deliverability: Six Simple Best-PracticesEvan Burke
  Managing deliverability can challenge even the most well-respected brand. Government regulations, inconsistent Internet service provider (ISP) policies, emerging technologies, and changes in subscriber behavior all add to the complexity.
  Email, Email Deliverability, Email Marketing, Email Service Providers
• Three Quick Tips to Avoid a Security NightmareDaren Glenister
  Free file sharing and unencrypted emails are quick and easy to use, but they can create a huge security risk for businesses that use them.
  Data, Email, Marketing Communications, Marketing Tips