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• The Most Important Tech Tools for WorkersAyaz Nanji
  Workers in the United States say email and the Internet are the most important communication and information tools they use, according to a recent report from the Pew Research Center's ...
  Email, Management, Research Summaries, Survey Data, Technology
• 10 Do's and Don'ts of A/B-Testing Your Email Marketing CampaignsLauren Tympel
  There is no better way to determine the impact of a design, copy, or scheduling change on your email campaigns. But A/B testing can seem overwhelming to take on. These ...
  Direct Marketing, Email, Email Campaigns, Email Marketing, Email Subject Lines, Measurement, Segmentation
• What Consumers Dislike About Mobile EmailAyaz Nanji
  Consumers' top complaint with mobile email is that they get too many messages, according to a recent report from Liveclicker and the Relevancy Group.
  Customer Behavior, Email, Email Marketing, Mobile Marketing, Research Summaries, Survey Data
• The Most Important Elements of an Email CampaignAyaz Nanji
  Email marketers say having quality data/lists is the key to successful email campaigns, according to a recent report from Howling Mad.
  Email, Email Campaigns, Email Lists, Email Marketing, Email Service Providers, Email Subject Lines, Research Summaries, Survey Data
• Add These Five Word 'Magnets' to Your Marketing and Sales VocabularyBob Circosta
  Words. They can be powerful, passionate, and—if used correctly in marketing and sales communications and presentations—extremely profitable.
  B2C, Content, Copywriting, Customer Communications, Customer Satisfaction, Direct Marketing, Email, Presentations, Sales, Television, TV, Writing
• Why Personalized Marketing Will Dominate in 2015 [Infographic]Chris Byers
  Check out these five reasons to include personalized marketing in your planning for 2015.
  Customer Behavior, E-Commerce, Email, Marketing Strategy, Personalization
• Email Marketers' Top Resolutions for 2015Ayaz Nanji
  More than half (53%) of email marketers say getting higher click-through and interaction rates is their top priority for 2015, according to a recent report from Campaigner.
  Email, Email Marketing, Marketing Strategy, Research Summaries, Survey Data
• Why Coupons Rule as Marketing Tools [Infographic]Brian Hoffman
  Offering coupons this holiday season? Here's a look at last year's holiday coupon stats and reasons for offering coupons year-round.
  Customer Behavior, Email, Marketing Strategy, Sales
• Five Mobile Email Trends to Watch This Holiday Season [Infographic]Ayaz Nanji
  Marketers hoping that the rapid shift toward mobile devices will help simplify their email approaches during the holiday season may be disappointed, according to a recent report from Return Path.
  Customer Behavior, Email, Email Marketing, Mobile Marketing, Research Summaries
• How Consumers Prefer to Receive Marketing MessagesAyaz Nanji
  Consumers prefer to receive marketing messages, special offers, and coupons from brands via email more than any other communication channel, according to a recent report from Message Systems.
  Customer Behavior, Customer Service, Email, Email Marketing, Marketing Communications, Research Summaries, Survey Data
• Win the Email Marketing 'Hunger Games': Five Tips to Survive the Unsubscribe ListSeamas Egan
  This holiday season, email marketers and online retailers are in a Hunger Games of their own: Keeping their emails alive—and out of the spam folder—will determine their ability to survive ...
  Content, Customer Communications, Customer Relationships, Email, Email Campaigns, Email Marketing, Email Subject Lines, Engagement, Mobile Marketing, Personalization
• Mixing Video With Email Marketing: Four Inspiring Examples and Three Quick TipsEmily Konouchi
  Using video in email should be a no-brainer, because emails with video are the ones that subscribers find most memorable. But the email-video combo is still a rare pairing. Here's ...
  Content, Email, Email Campaigns, Email Marketing, Mobile Marketing, Videos, Web Content, Writing
• Five Big Mistakes That B2B Marketers Make in Driving LeadsErik Matlick
  Here's a look at what mistakes B2B marketers are making and how they can start fixing them.
  B2B Marketing, Email, Lead Generation, Sales
• 14 Marketing Tactics to Drive Online Sales [Infographic]Verónica Jarski
  Want to focus more on driving online sales? The following tips can help you rev up your online business—especially during the holiday season.
  Advertising, Email, Email Marketing, Facebook, Sales, Sales and Advertising, Social Media, Website Design, Websites
• 12 Tips to Help You Conquer Your Direct Marketing Campaign ChallengesJulie Knight
  The core driver of campaign success is the customer data that fuels it. So here's a 12-item checklist of questions; answering them will likely save you time, effort, and money ...
  B2C, Customer Communications, Data, Direct Marketing, Email, Email Campaigns, Email Lists, Print Collateral
• Publishers' Top Email Marketing Pain Points [Infographic]Ayaz Nanji
  More than half (54%) of companies in the publishing industry say list growth is a major email marketing pain point, according to a recent report from FOLIO and Lyris.
  Digital Marketing, Email, Email Marketing, Publishing, Research Summaries, Survey Data
• How to Use Paid Social Amplification for Your Brand [Infographic]Jennifer Landry
  Want to learn more about paid social amplification and what it can do for your brand? Then check out this infographic.
  Content, Content Strategy, Email, Lead Generation, Sales and Advertising, Social Media
• 10 Tactics to Increase Newsletter SubscriptionsAleksander Czyz
  Collecting contact details from website visitors is crucial for any business. When your visitors give you their contact details, it's the first yes on a "yes ladder" to eventually becoming ...
  Customer Acquisition, Email, Email Lists, Email Marketing, Lead Generation, Newsletters, Value Propositions
• Email Newsletter Performance by Time Sent and Subject Line LengthAyaz Nanji
  Email newsletters that arrived in consumers' inboxes on Monday had the highest open rates on average last year, according to a recent report from MailerMailer.
  Email, Email Marketing, Email Subject Lines, Research Summaries, Survey Data
• Five Key Email Automation Takeaways for MarketersEmily Konouchi
  Some marketers are reluctant to embrace email automation. Most holdouts think adoption and integration would be too complicated, too costly, or too much of a time commitment. But it needn't ...
  Content, Email, Email Campaigns, Email Marketing, Lead Generation, Marketing Automation