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• Holiday Email Marketing: Jingle All the Way to the Bank [Infographic]Vahe Habeshian
  For email marketers and small business owners, festive holiday feelings often give way to the stress of building email marketing campaigns. Here are some tips to help your marketing thrive ...
  B2C, Email, Email Marketing, Retail Marketing
• Supercharge Your Email Marketing With Phone CallsKyle Christensen
  Email remains one of the most effective ways to drive sales and build lasting customer relationships. But marketers are in a constant battle to improve deliverability and engagement. What to ...
  Email, Email Marketing, Marketing Strategy, Measurement, Metrics, Mobile Marketing, Multichannel Marketing, Personalization, ROI
• What Email Marketers Can Do to Stop UnsubscribesAyaz Nanji
  Consumers say providing an option to receive emails less frequently is the most effective thing marketers can do to stop unsubscribes, according to recent research from Mapp.
  Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries, Survey Data
• Four Ways to Take Full Advantage of Email Marketing With Advanced AnalyticsJohn Thies
  Email marketers don't often go too far beyond conversion-, click-, and open-rate data. Yet, to create email campaigns that engage your subscribers and increase ROI, you'll need to.
  Campaign Management, Email, Email Campaigns, Email Marketing, Engagement, Marketing Analytics, Metrics, Web Analytics
• The Email Habits of White-Collar WorkersAyaz Nanji
  White-collar workers say they are spending 17% more time this year checking email, on average, compared with last year, according to recent research from Adobe.
  Customer Behavior, Digital Marketing, Email, Email Marketing, Research Summaries, Survey Data
• How to Reap a Hearty Subscriber Crop This Harvest Season [Infographic]Verónica Jarski
  Fall's the season for marketers to ready their subscriber base for upcoming holiday marketing campaigns. Follow these tips for creating successful email campaigns this holiday season.
  Customer Engagement, Customer Relationships, Email, Email Marketing, Marketing Strategy
• Triggered Email Benchmarks for E-Commerce BrandsAyaz Nanji
  Most e-commerce brands send between two and four types of triggered emails, according to recent research from Bluecore.
  Benchmarking, Digital Marketing, E-Commerce, Email, Email Campaigns, Email Marketing, Research Summaries, Retail Marketing
• Four Types of Email Addresses Damaging Your Deliverability, and What You Can Do About ThemChad S. White
  In love and in email marketing, you have to learn to admit when a relationship isn't working—especially when email subscribers you're attempting to woo are instead getting you blocked or ...
  Email, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing
• Seven Ways Newsletter Marketing Still Works for Professional Services ProvidersSteve Klinghoffer
  Marketing rules and tactics for professional services providers (accountants, attorneys, physicians, dentists...) are often different from those for product or service marketers. Here's how newsletters work exceptionally well for professional ...
  Content, Content Marketing, Email, Newsletters, Services Marketing
• How to Write an Email That Gets Opened, Read, and Responded to [Infographic]Verónica Jarski
  About 205.6 billion emails are sent every day. Spare yours the fate of not being read! Follow these quick tips for writing a captivating email that inspires action.
  Content, Customer Engagement, Email, Email Marketing, Email Subject Lines, Sales
• Email Open Rates on Mobile Devices by Industry, 2Q16Ayaz Nanji
  Most emails sent by marketers in the second quarter of 2016 were opened on mobile devices, according to recent research from Experian.
  Benchmarking, Digital Marketing, Email, Email Campaigns, Email Marketing, Mobile Marketing, Research Summaries
• What Do Journalists Like to See in PR Email Subject Lines?Ayaz Nanji
  Journalists say they respond best to email subject lines that are tailored to their beats, according to recent research from Fractl.
  Email, Email Subject Lines, Press Releases, Public Relations, Research Summaries, Survey Data
• Travel Industry Digital Marketing Trends and BenchmarksAyaz Nanji
  Travel industry marketers say search, email, and social media are the top digital drivers of customer acquisition, according to recent research from Performance Horizon.
  Digital Marketing, Email, Interactive Marketing, Research Summaries, Search Engine Marketing, Social Media, Survey Data
• Holiday-Themed Retail Email Benchmarks From 2015Ayaz Nanji
  More retail marketers sent holiday-themed emails in 2015 than in 2014, but those more recent campaigns generally had lower levels of engagement, according to recent research from Yesmail.
  Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries, Retail Marketing
• The 3 Rs That E-Commerce Marketers Should MasterMaciej Zawadzinski
  We're all familiar with the 3 Rs from elementary school. These days, though, every marketer—especially those working in e-commerce—should have a firm grip on three other essential Rs: retention, retargeting, ...
  Advertising, Customer Engagement, Customer Retention, E-Commerce, Email, Email Marketing, Marketing Automation, Retail Marketing, Targeting, Websites
• Email Marketing Insights: Budget and Tactic Trends [Infographic]Ayaz Nanji
  Marketers plan to spend more time and more money on email marketing this year than they did last year, according to recent research from Email on Acid.
  Digital Marketing, Email, Email Marketing, Marketing Strategy, Research Summaries, Survey Data
• 2Q16 Email Deliverability BenchmarksAyaz Nanji
  Some 24% of email messages sent by brands in the second quarter of 2016 never made it to subscribers' main inboxes, according to recent research from Return Path.
  Digital Marketing, Email, Email Deliverability, Email Marketing, Research Summaries
• Five Simple but Often Overlooked Ways to Boost Your Email MarketingMeera Kothand
  Is your email marketing growing stale? If you're up for trying something different, possibly even a little scary, try these somewhat unconventional ways to give your email marketing that much-needed ...
  Email, Email Campaigns, Email Hygiene, Email Marketing, Email Subject Lines
• How to Optimize Your Email Production Workflow [Infographic]Verónica Jarski
  What's your production process like? How can you improve it? These tips and tools can help you optimize your workflow.
  Content, Content Strategy, Email, Email Campaigns, Email Marketing, Marketing Strategy
• Go for the Email Gold by Using These Winning Strategies [Infographic]Verónica Jarski
  Win more business by using these medal-worthy email marketing strategies.
  Content, Customer Engagement, Email, Email Marketing, Email Subject Lines, Marketing Strategy