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• Your Email Service Provider: Five Must-Have Capabilities and One Essential TraitEd Kuderna
  Choosing the right email service provider could make the difference between adequate results and extraordinary ones. Consider these six must-haves of an ESP for a mutually beneficial partnership.
  Campaign Management, Email, Email Marketing, Email Service Providers, Integrated Marketing, Marketing Analytics, Marketing Automation, Metrics
• The 15 Most Popular Emojis in Email Subject LinesAyaz Nanji
  Which emojis—the small icons used to convey emotions, things, and ideas—are marketers employing most in email subject lines?
  Copywriting, Email, Email Marketing, Email Subject Lines, Research Summaries, Survey Data
• Four First-Date Tips... Applied to Email MarketingSweta Govani
  Creating and running an email marketing program can be as difficult as... finding an enjoyable first date. The similarities don't end there. Here are four simple dating rules you can ...
  Email, Email Campaigns, Email Marketing, Email Subject Lines
• 29 Essential Content Marketing Metrics [Infographic]Verónica Jarski
  You've created the content. Now, you need to measure its effectiveness to know whether your content is hitting its mark.
  Content, Customer Engagement, Email, Lead Generation, Sales, Social Media, Websites
• The Best Tactics for Improving Email CTRsAyaz Nanji
  Marketers say creating meaningful call-to-action offers is the best way to increasing email click-through rates (CTRs), according to a recent report from Ascend2.
  Email, Email Campaigns, Email Marketing, Research Summaries, Survey Data
• Must-Ask Questions When Hiring for Marketing RolesNataly Kelly
  As the number of marketing channels and technologies continues to grow, so too does the need to hire specialists for your team. How do you ensure your company is selecting ...
  Career Management, Content Marketing, Demand Generation, Email, Hiring Outside Resources, Lead Generation, Management, Social Media
• Video: The Contender Takes the Marketing TitleGary Lipkowitz
  Producing video is a pain. You're busy. Really busy. How can you cram a difficult, time-consuming, and expensive process like video production into your daily grind?
  Content, Content Marketing, Customer Acquisition, Customer Behavior, Customer Engagement, Email, Engagement, Landing Pages, Lead Generation, Marketing Strategy, Videos, Websites
• Five Tips to Make Your Email Marketing Pitch Perfect [Infographic]Seamas Egan
  Inspired by the movie "Pitch Perfect 2," these five tips can help you create email marketing campaigns that hit the right note with your customers.
  Content, Customer Engagement, Digital Marketing, Email, Email Campaigns, Email Marketing, Email Subject Lines, Marketing Automation
• Email Opens, Conversions, and Read Times by Device TypeAyaz Nanji
  Two-thirds (67%) of all US email opens occurred on a mobile device in 1Q15, according to a recent report from Movable Ink.
  Digital Marketing, Email, Email Marketing, Mobile Marketing, Research Summaries
• The Rise of Marketing Automation [Infographic]Verónica Jarski
  The marketing automation industry is booming! Here's a look at its rise and reasons for its popularity.
  Email, Email Marketing, Marketing Automation, Technology
• How to Test Your Email Campaign [Infographic]Verónica Jarski
  Test your emails to find out the best way to engage your subscribers and develop your email channel.
  Content, Content Strategy, Email, Email Campaigns, Email Marketing, Marketing Strategy, Testing
• Customers Prefer Your Knowing Their Needs Over Your Knowing Their NamesGiles House
  Customers aren't that impressed when you address them by name in emails. What does delight them is being understood.
  Customer Behavior, Customer Relationships, Email, Marketing Strategy, Personalization
• Your Email Marketing Campaign Isn't Attracting Millennials (for Good Reasons)Rachel Burger
  Are you making these four mistakes when emailing Millennials?
  Customer Insight, Customer Relationships, Demographics, Email, Email Marketing, Millennials
• Don't Just Hope Your Emails Get Opened: Four Tips for Click-Worthy CommunicationsEmily Konouchi
  In a typical inbox, people see only three pieces of information when trying to decide whether to open your email. That's not much. Shrinking attention spans and itchy delete fingers ...
  Content, Email, Email Deliverability, Email Marketing, Email Subject Lines, Engagement, Mobile Marketing, Writing
• These Five Handy Strategies Will Expand Your Marketing InfluencePhil Gerbyshak
  You've heard of growth hacks... Here are five marketing hacks. They don't take a ton of budget, but they have a huge impact on your content creation, customer relations, and ...
  Content, Content Marketing, Email, Newsletters, Sales, Social Media, Thought Leadership
• Email Subject Lines That SellAyaz Nanji
  Which phrases, incentives, and punctuation marks in email subject lines inspire consumers to take action?
  Copywriting, Customer Behavior, Email, Email Campaigns, Email Marketing, Email Subject Lines, Research Summaries, Sales
• Put the 'Person' in Personalization in Five StepsRoz Lemieux
  How can you effectively deliver personalized communications to a consumer base of thousands or even millions of customers and prospects? These five steps can help.
  Advertising, CRM, Customer Acquisition, Customer Insight, Data, Email, Marketing Automation, Marketing Strategy, Personalization, Retail Marketing, Segmentation, Social Analytics, Social Listening, Social Media, Targeting
• Email Etiquette: Do Consumers Like Humor and Informality?Ayaz Nanji
  Do consumers like humor in marketing emails? Do they prefer formal or informal language? Is it acceptable to include the occasional "LOL" and "BTW"?
  Content, Email, Email Marketing, Research Summaries, Survey Data, Writing
• How to Use Quizzes for Lead GenerationJosh Haynam
  Generating leads is a huge part of our job as marketers. And even though content marketing has become vital for capturing leads, creating content that actually converts is a constant ...
  Content, Content Marketing, Email, Email Lists, Inbound Marketing, Lead Generation, Web Content
• 15 Email Marketing Myths Debunked!Verónica Jarski
  How well do you understand email marketing? Here's a look at common misconceptions regarding email.
  Email, Email Deliverability, Email Lists, Email Marketing