Search Engines

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• Google Universal Search TrendsAyaz Nanji
  Google now delivers Universal Search results—those that include a blend of links, videos, images, news, shopping listings, and map data—for 81% of all US searches, according to a recent report ...
  Google, Research Summaries, Search Engine Marketing, Search Engines
• Search Marketers Need to Stop Ignoring Call ConversionsIrv Shapiro
  To compete on search engines like Google and Bing, marketers can't rely solely on the same old PC-based analytics and automation tools that ignore phone calls. Marketers need to adopt ...
  Consumer Electronics, Keywords, Mobile Marketing, PPC Campaigns, Search Engine Marketing, Search Engines, Smartphones
• Which Search Engines Deliver the Most Engaged Visitors?Ayaz Nanji
  Google dominates organic search, sending 17 times more visits to publishers' websites than Yahoo, Bing, Ask.com, and AOL combined. But does it deliver the most engaged audience?
  Google, Research Summaries, Search Engine Marketing, Search Engines
• How Pairing Search and Social Boosts Campaign PerformanceAyaz Nanji
  Search campaigns perform significantly better when they are managed alongside social campaigns, according to recent research from Marin Software.
  Advertising, Campaign Management, Digital Marketing, Research Summaries, Search Engine Marketing, Search Engines, Social Media, Social Networking
• Does Schema Integration Boost Search Rank?Ayaz Nanji
  Markup use clearly helps search engines by providing better data. But does it help publishers? Does Schema.org integration improve rankings in search results?
  Google, Research Summaries, Search Engine Marketing, Search Engines, SEO
• The Most Effective SEO TacticsAyaz Nanji
  Marketing and sales professionals say creating quality content is the most effective search engine optimization (SEO) tactic, according to a recent report from Ascend2.
  Research Summaries, Search Engine Marketing, Search Engines, SEO, Survey Data
• 1Q14 Paid Search Trends: Bing's Growth Outpaces Google'sAyaz Nanji
  Paid search spend on Bing grew at a far faster rate than on Google in the first quarter of 2014, allowing Bing to creep up slightly on overall spend share, ...
  Digital Marketing, Google, Research Summaries, Search Engine Marketing, Search Engines
• The State of SEO in 2014Ayaz Nanji
  Most search engine-optimization (SEO) practitioners (71%) say understanding the link between social sharing and search rankings is more important in 2014 than it was last year, according to a recent ...
  Google, Research Summaries, Search Engine Marketing, Search Engines, SEO, Survey Data
• How a Local Business Can Do Better Online in Five Easy StepsAlesia Krush
  Learn how to set up a Google+ Local account, where besides Google you can find local customers, what offline marketing tactics to use to spur online activity, and why every ...
  B2C, Content, Google+, Local Marketing, Retail Marketing, Search Engine Marketing, Search Engines, Social Media, User-Generated Content, Websites
• Paid Search Trends: CPCs Rise, Bing's Market Share Falls in Q4Ayaz Nanji
  The average cost per click (CPC) for paid search ads rose across all search engines in the fourth quarter of 2013, according to a recent report from The Search Agency.
  Digital Marketing, Google, Research Summaries, Search Engine Marketing, Search Engines
• Why Marketers Need to Care About Social Search [Infographic]Verónica Jarski
  Is your company embracing social search? Here's a look at what it is and why you should take advantage of social search.
  Customer Behavior, Customer Engagement, Facebook, Google+, Keywords, Search Engine Marketing, Search Engines, Social Media, Twitter
• How Google's Ad Rank Changes Have Affected Ad PerformanceAyaz Nanji
  Search ads with "extensions" have generally benefited from Google's recent Ad Rank update, though overall paid search ad performance has declined, according to a recent analysis by The Search Agency.
  Digital Marketing, Google, Interactive Marketing, Research Summaries, Search Engine Marketing, Search Engines
• How to Make Your Content Show Up in Google's 'In-Depth Articles' Search ResultsAlesia Krush
  Google has introduced a search results section dubbed "in-depth articles," which present some great new opportunities to content marketers. Here's the nitty-gritty on how to take advantage of those opportunities.
  Blogging, Content, Content Marketing, Google, Google+, Keywords, Search Engine Marketing, Search Engines, SEO, Web Content
• B2B Buyers Prefer Short Content; Rely Heavily on Google SearchesAyaz Nanji
  Almost three quarters (72%) of buyers planning to purchase a B2B product begin their research with a Google search, according to a recent report by Pardot.
  B2B Marketing, Content, Content Marketing, Customer Behavior, Google, Research Summaries, Sales, Search Engine Marketing, Search Engines
• Which Types of Websites Are Visited Most Frequently?Ayaz Nanji
  Most people globally who are online visit three types of websites once a week or more: a search engine (74%), a social network (64%), and a portal site for checking ...
  Email, Search Engines, Social Media, Social Networking, Survey Data, Surveys, Web Content, Websites
• Five Ways to Give Your PPC Advertising an Extreme Makeover [Infographic]Verónica Jarski
  SMBs with Google AdWords accounts are flushing away, on average, 25% of their PPC marketing budget because of managerial and strategic errors. Here's a quick look at how to fix ...
  Ad Copy, Advertising, Keywords, Landing Pages, Marketing Strategy, Sales and Advertising, Search Engine Marketing, Search Engines
• Paid Search Trends: CPCs on the Rise, Bing Gaining Spend ShareAyaz Nanji
  In the third quarter of 2013, paid search impressions, clicks, and advertiser spend increased for both Google and Bing (which includes the Yahoo search partnership), according to a recent report ...
  Advertising, Digital Marketing, Google, Interactive Marketing, PPC Campaigns, Research Summaries, Sales and Advertising, Search Engine Marketing, Search Engines
• Internet Ad Revenues Set Record in 1H13Ayaz Nanji
  Internet ad revenues surged to a landmark $20.1 billion in the first half of 2013, according to a recent report by the Interactive Advertising Bureau (IAB) and PwC US.
  Advertising, Google, Mobile Marketing, Research Summaries, Sales, Sales and Advertising, Search Engines
• What Boosts a Web Page's Search Rank in Google? [Infographic]Verónica Jarski
  What do high-ranking pages in Google have in common? Searchmetrics did a study to find out the answer, then created an infographic from its study results.
  Content, Google, Search Engine Marketing, Search Engines, SEO, Websites
• How People Search Online [Infographic]Verónica Jarski
  Find out what kind of information online search users seek and whether the search results they're served are truly helpful.
  Consumer Electronics, Customer Behavior, Search Engine Marketing, Search Engines, Smartphones