Social Media

Topics » Articles » Social Media

• Brewing up Great Social-Media Content
  IT buyers are among the most active participants in social media. In fact, over half of technology decision-makers employed some type of social media, according to Forrester Research. So there's ...
  High-Tech Marketing, Sales, Social Media, Writing
• Taking Groupthink Up a Notch
  News flash: LinkedIn still boasts one of the largest, tightest-knit collections of professionals in the social-networking space. And now it wants to be even more useful to marketers. Custom Groups ...
  Branding, Community, LinkedIn, Social Media, Social Networking
• Las Vegas or Bust
  You might travel to tradeshows around the country, but have you ever considered the marketing potential of the journey itself? Consider how Griffin Technology, a maker of iPod accessories, has ...
  Creativity, Small Business, Social Media
• Traditional Media Still Dominates Original News
  Despite the rising prominence of new media, newspapers and other "traditional media" still generate the bulk of original news that gets to US consumers, according to a study by the ...
  Blogging, Local Marketing, Research Summaries, Social Media
• Internet Marketing Recovery Forecast for 2010
  Display advertising is forecast to grow 13% in 2010 after a dismal performance in 2009 (down approximately 5% in the US), while US search advertising is forecast to grow 13%, ...
  Advertising, E-Commerce, Forecasts, Recession, Research Summaries, Social Media
• That's Mine! My Name's on It!
  Let's say you sell trendy furniture for family-friendly prices. What's the best way to push product and spread brand awareness? Well, you could try developing and offering: A showroom. Pros: People ...
  Brand Awareness, Channel Marketing, Social Media
• The Stuff of 2009: The Most-Read, Most Downloaded, Most Watched at MarketingProfsAnn Handley
  You know that saying about how you can't understand where you're going unless you understand where you've been? That's the reason we've pulled together this list of the top stories ...
  Digital Marketing, Marketing Budgets, Marketing Smarter, Recession, Social Media
• Eyes Wide Open
  For small and midsize businesses, the advent of social media has created a host of lead-generating opportunities. LinkedIn, Facebook, Twitter, and other social media have leveled the playing field for ...
  Lead Generation, Small Business, Social Media
• Peter Shankman: Email, Social Tools, Musings on a Web 2.0 Washing Machine
  In a fun but informative short video, Ann Handley talks with PR guru/gadfly Peter Shankman about how he turned a natural gift for schmoozing into a successful business, why his ...
  Community, Networking, New Media, Public Relations, Small Business, Social Media
• Planning an Online B2B CommunityNancy Strauss
  B2B communities are often aimed at highly specialized populations and may even be closed to outsiders. However, a growing number of enterprises regard their B2B communities as a secret weapon ...
  B2B Marketing, Case Studies, Collaboration, Community, Marketing Strategy, Social Media
• CMOs Want Measurable Results From Social Media
  Though 2009 may have been a trial run for many companies using social media, CMOs expect social initiatives to have a direct impact on their bottom lines in 2010, according ...
  Chief Marketing Officer, Measurement, Research, Research Summaries, Social Media
• What's the Plan, Stan?
  If you're the owner or marketer of a small business and are trying to make sense of wikis, WOM, blogs and buzz, you know the challenges of creating a social-media ...
  B2B Marketing, Small Business, Social Media
• Email Trumps Social Media for Sharing
  Despite reports of its demise, email continues to beat out emerging social media channels such as Twitter and Facebook as the favorite way to share information with colleagues and friends, ...
  Customer Engagement, Email Marketing, Research, Social Media
• Business Use of Social Media Surges
  The use of Facebook, Twitter, and blogs for business purposes has skyrocketed in the last six months—with indications of wider adoption and more frequent sessions, according to research by Palo ...
  Research Summaries, Social Media, Social Networking
• Your Moustache Makes a Good Point
  Ever heard of Movember? It's a movement of men who shave their faces at the beginning of November and spend the rest of the month growing a saucy moustache, which they ...
  Brand Awareness, Creativity, Social Media
• Small Business Marketing in 2010: A Forecast
  Small business owners are planning to engage customers in new ways in 2010, according to an Ad-ology Research study: 28% say they will spend at least the same or more ...
  Customer Engagement, Forecasts, Online Marketing, Research, Small Business, Social Media, Social Networking
• Brand Control to Major Tom: The New Rules of Brand ManagementRoger Sametz
  The notion that you can manage your brand by making and distributing messages and materials that you want "out there" is becoming quaint. And though the new age of extreme ...
  Brand Ambassadors, Branding, Community, Customer Engagement, Social Media, Website Design
• The Brave New World of the Engaged WebAJ Harring
  We no longer use the Web just for browsing, we use it for doing: posting videos, creating content, sharing things, and connecting with people and organizations. Welcome to "the Engaged ...
  Collaboration, CRM, Customer Engagement, Customer Experience, Social Media, Web 2.0, Websites
• How Small Businesses Leaders Use Social Media
  Small business decision-makers who use social media say they do so because of the convenience and speed with which they can access business-relevant information, according to a study by Business.com. ...
  Research Summaries, Segmented Research Data, Small Business, Social Media
• Naughty? Nice? Get the List.
  In late October, Twitter launched its Lists feature, which might just improve your life in a panoply of organization-friendly ways. The new feature helps you sort your own contacts based ...
  New Media, Social Media, Twitter