Social Media

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• Business Tech Buyers Up Social Media Use
  Technology buyers are aggressively adopting social technologies to help them make business decisions—most often using new social channels to complement traditional decision-making approaches and information sources, according to a survey ...
  Research Summaries, Social Media, Social Networking
• Frankly, It's All in Your Head
  OK. Time to clear your mind and consider some findings from Tremor, a subsidiary of Procter & Gamble that focuses on word-of-mouth (WOM). Tremor is populated by cognitive scientists whose ...
  Customer Engagement, Social Media, Word-of-Mouth
• Business Leaders Embracing Social Media
  Social media is here to stay: Though many business leaders say social media is somewhat "over-hyped," 63% disagree with the idea that it's a marketing fad and over 80% say ...
  Customer Engagement, Research Summaries, Social Media
• Around Here, Everybody's a Player
  It's no secret that link-building can help boost your bottom line and make your SEO efforts a whole lot easier. So, here's a thought: To help improve your site's organic visibility, ...
  Collaboration, Customer Engagement, Links, Search Engine Marketing, Social Media
• Wade in These Waters With Care
  In March, MarketingProfs ran an article about brand flubs in social media, starring Southwest Airlines and Heinz. Read the tale. Now we discuss a third brand's stormy social life: Nestle. Recently, ...
  Brand Equity, Community, Customer Behavior, Social Media
• If My Dentist Understands Email Marketing, So Can You!DJ Waldow
  Foothill Dental gets it. It's not "doing social media" in the way we think of it. Foothill Dental does not have a Twitter account or Facebook fan page. It doesn't ...
  Copywriting, Email Marketing, Email Subject Lines, Personalization, Social Media
• Google Caffeine: Real Impact or Just Hype?Brian Easter
  Will Google's latest search-engine algorithm update, dubbed "Caffeine," change search as we know it, or is it simply a minor update?
  Google, Local Marketing, Search Engines, SEO, Social Media
• Mastering SEO in a Digital World
  In a recent post at the Online Marketing Blog, Lee Odden explains how a better understanding of search-engine optimization can help PR and communications professionals boost their results in a ...
  Public Relations, Search Engine Marketing, Search Engines, Social Media
• Social Media Important, Not Always Profitable
  Though most company decision-makers view social media as essential to their business, most also say they have not made money from it: 54.2% of marketers and business professionals surveyed say ...
  Marketing Strategy, Research Summaries, Social Media
• Analysis Sans Paralysis
  Analytics is a messy and complicated business. Even if you're monitoring data, you probably get more than you know what to do with—and once you have it all, you still ...
  Measurement, Social Media, Web Analytics
• 13 'Old-School' Marketing Techniques That Take Your Facebook Fan Page From Wimpy to WowDean Rieck
  Once you have your page set up, how do you maximize your fan base and get the most out of your page? Some social-media gurus think that "old-school" marketing techniques ...
  Advertising, Brand Awareness, Copywriting, Direct Marketing, Facebook, Landing Pages, Social Media
• Put Your Brand to Work: Build an Architecture for EngagementBrandon Walsh
  You've done your homework and designed a strategic brand program. You've found insight through research, learned what makes your constituents tick, established a strong brand foundation, developed a framework for ...
  Brand Awareness, Branding, Customer Engagement, Social Media, Targeting, Websites
• Six Proven Ways to Leverage the Power of Your Customer NetworkDan Ziman
  Whether folks are coming to your website to read about products and services, complete a purchase, obtain customer support, or find out where you're located, you have invested to get ...
  Community, Customer Engagement, SEO, Social Media, Word-of-Mouth
• The Little Shavers That Could
  How much does a new pack of razors cost you per month? Eight dollars? Ten? More than those little blades are worth? Well, Pierre de Nayer recently decided people should ...
  Marketing Smarter, Social Media, Word-of-Mouth
• Branded Social Profiles Increase Purchase Intent
  A brand's presence on a social media site not only engenders consumer loyalty but also affects consumers' likelihood to buy, according to a study conducted by Psychster Inc. for Allrecipes.com. Branded ...
  Branding, Customer Behavior, Customer Loyalty, Research Summaries, Social Media
• Brand Language: A 2020 VisionMark Thomson, Alton Wright
  One has only to scan news reports from the beginning and the end of the past decade to see how much our language has changed in the interim. The usual ...
  Branding, Creativity, Digital Theory, Forecasts, Social Media, Writing
• The Devil in the Details
  Since October of 2009, the menus of 1,500 Denny's restaurants have invited customers to join the social-media conversation at Twitter. So far, so good. But there's a serious problem: The ...
  Marketing Tips, Small Business, Social Media
• Cut the Loner Act
  Big insight: Content creation, pumped exclusively and relentlessly out by You, Inc., isn't the only way to leverage the power of social media. These days, you don't have to go ...
  Community, Social Media, User-Generated Content
• Social Media for Kids: Moshi Monsters Soars
  Visits to the popular children's social media website Moshi Monsters for the week ended March 20, 2010 were 23 times greater than for the equivalent week a year earlier, and ...
  Experian Hitwise Data, Research Summaries, Search Engines, Social Media
• Virtual Community, Real Recognition
  Many B2B companies use social networking as a way to keep their customers up to date on key business developments and success stories. But social media are "not so much ...
  Community, High-Tech Marketing, Sales, Social Media