Social Media

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• Most Journalists Use Social Media for Reporting
  Most editors and reporters depend on social media as a source: 55% of print and Web journalists say social media is important or somewhat important for reporting and producing the ...
  Blogging, Research Summaries, Social Media
• Maximize Your Digital-Marketing Mix: 10 Ways to Integrate Social, Mobile, and Email
  Cross-promotional efforts can help companies spread the word as new online-marketing platforms are launched, boosting follower interest and opt-in. The following are 10 popular strategies that companies use to maximize ...
  Digital Marketing, Email, Email Marketing, Integrated Marketing, Mobile Marketing, Social Media
• Maximize Your Digital-Marketing Mix: 10 Ways to Integrate Social, Mobile, and EmailDan Forootan
  Cross-promotional efforts can help companies spread the word as new online-marketing platforms are launched, boosting follower interest and opt-in. The following are 10 popular strategies that companies use to maximize ...
  Digital Marketing, Email Marketing, Marketing Tips, Mobile Marketing, Social Media
• Teens Prefer Social Networking to Blogging
  Blogging has lost appeal for most teens and young adults in the past three years, but social networks such as Facebook and MySpace are more popular than ever, according to ...
  Research Summaries, Segmented Research Data, Social Media
• The Numbers: Super Bowl Ads, Social Media
  Among the 38 brands that ran TV commercials during the Super Bowl this year, 75% reported twice as many blog posts about their brands on Sunday, compared with levels on ...
  Advertising, Research Summaries, Social Media
• When Pizza Turns a New Leaf
  It'd be an understatement to say 2009 was a tough year for Domino's Pizza, what with the awkward employees-abusing-food scandal. A quick recap: two bored employees recorded themselves doing unpleasant things with ...
  Customer Experience, Social Media, YouTube
• TV Ads Less Effective, Budgets Shifting Online
  More than half of advertisers (62%) say traditional TV advertising is less effective than it used to be, and many plan to shift their attention––and budgets––away from traditional TV to ...
  Advertising, Research Summaries, Social Media, Television
• I Chat for a Good Cause
  The Great Recession has certainly not spared nonprofit organizations. With contributions down an average of nine percent, many charitable organizations have been forced to cut services. Some even face closure. Fortunately, ...
  Nonprofits, Recession, Social Media
• Social Media Top Online Priority in 2010
  Most companies plan to invest heavily in social media this year: Nearly three-quarters (73.5%) say social media as part of their overall interactive strategy is either a new priority or ...
  Forecasts, Research Summaries, Social Media
• BJ Fogg: Persuading Customers via Social Media
  How marketers persuade customers has changed: Using new technologies, we can now combine interpersonal influence with mass media reach—the biggest advance in persuasion since radio.
  Customer Behavior, Customer Engagement, Facebook, Social Media, Twitter
• Social Media Malware, Spam Up 70%
  The number of business reporting malware and spam attacks by cybercriminals on popular social networks rose sharply during 2009, posing a risk to users and the companies they work for, ...
  Research Summaries, Social Media, Spam
• 'Conversationalists' Climb Social Technographics Ladder
  Social media is not just for the young: 33% of online adults are Conversationalists—i.e., they post status updates at least once a week to social websites such as Facebook and ...
  Research Summaries, Social Media, Women
• Time for Tea and Tweets
  Remember when we told you about Twitcam, the service that lets you stream live video via Twitter? This is kind of like that, but with more oomph and less lag. Say ...
  New Media, Social Media, Videos
• Time Spent on Social Media Surges
  Consumers spent an average 5.6 hours on social networking sites like Facebook and Twitter in December 2009, up 82% from the same time last year, when users were spending just ...
  Nielsen Data, Research Summaries, Social Media
• Lessons of the Little Mermaid
  You're probably familiar with the story of The Little Mermaid. In this classic tale of unrequited love, a girl exchanges her voice for the chance to be close to a ...
  Community, Marketing Strategy, Social Media
• Social Media Top Priority for Digital Marketers
  In anticipation of a stronger global economy, digital marketing––fueled by social technologies that interact directly with customers––is positioned to thrive in 2010: 81% of brand executives expect increases in the ...
  Digital Marketing, Research Summaries, Social Media
• Marketers to Focus on Social Media in 2010
  Two-thirds (66%) of marketing professionals plan to invest in social media over the next 12 months and 40% will shift more than one-fifth of their traditional direct marketing budget toward ...
  Forecasts, Research Summaries, Social Media
• Ride the Wedding-Dance Wave
  Last summer, a happy couple sent ripples through the Net when their video, JK Wedding Entrance Dance, hit YouTube. The video depicted a wedding entourage dancing down the aisle to Chris ...
  Brand Loyalty, Social Media, YouTube
• B2B Goes 007
  "While most people think of social media as a non-business arena, many savvy marketers are ... leveraging [it] to gather intelligence about prospects," says Dan McDade in a recent post ...
  B2B Marketing, Sales, Social Media
• Social Media Spurs Haiti Earthquake News, Donations
  In the aftermath of the devastating Jan. 12 earthquake in Haiti, much of what people are learning about the quake is coming from social media––with Twitter posts the leading source ...
  Nielsen Data, Research Summaries, Social Media