Social Media

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• Consumers Digitally Dependent, Discriminating
  Americans can't live without the Internet and television; they prefer advertisements that are innovative and playful; and they are open to new technologies that monitor their media usage if privacy ...
  Advertising, Customer Engagement, Research Summaries, Social Media
• Social Media Helps Guide Holiday Shoppers
  US online holiday spending reached $16 billion during the first 36 days of the November-December holiday season, an increase of 3% compared with the same period last year, with shoppers ...
  Customer Behavior, E-Commerce, Research Summaries, Social Media
• Study Explores 'Social' in Social Media
  The integration of social media into American lives has created a world that is simultaneously expanding and narrowing, making it easy to create connections with people and businesses around the ...
  Community, Research, Segmented Research Data, Social Media
• Senior Execs Continue Shift to Online Media
  Since 2003, senior executives have steadily increased their use of electronic media—so much so, that as of 2009 80% say within five years they will be consuming over half of ...
  Blogging, Mobile Marketing, Research Summaries, Social Media, Social Networking, Survey Data
• Inc 500 Succeeding With Social Media
  Business leaders among the Inc 500, an elite group of the nation's fastest-growing private companies, consider social media a central part of their marketing strategy, according to a recent study ...
  Blogging, Research Summaries, SEO, Social Media, Twitter
• We Can Make Music Together
  In a video at TED.com, Israeli conductor Itay Talgam gives a spirited 20-minute talk on what modern leaders could learn from great conductors. Interestingly, a lot of the principles he presents ...
  Management, Marketing Tips, Social Media
• This One's For You, Wherever You Are
  We're very proud of the amazing marketing events produced by our MarketingProfs colleagues—they always deliver a lively, insightful experience. If you missed this year's Digital Marketing Mixer in Chicago, Matthew ...
  Branding, Small Business, Social Media
• Marketers to Invest in Email, Social Media in 2010
  Businesses are gearing up to increase their marketing spend on email marketing and social media in 2010, making those the top two areas of marketing investment in 2010, according to ...
  Email Marketing, Market Research, Research Summaries, Social Media, Survey Data
• Irrelevant E-communications Alienate Consumers
  Email marketers who send irrelevant content and random mass mailings run the risk of losing subscribers, according to a survey from the Chief Marketing Officer (CMO) Council and InfoPrint Solutions ...
  Customer Loyalty, Email Campaigns, Email Marketing, Social Media, Survey Data
• Ten Commandments for Effective Online Social NetworkingPaul Chaney
  Here's a 10-step game plan for social-network involvement. You don't have to think of these steps as commandments; rather, they are practical guidelines that will make you a better member ...
  Community, Customer Engagement, Marketing Tips, Social Media, Social Networking
• Five Tips for Building an Online CommunityCynthia Francis
  Building a successful online community isn't as easy as it might seem. A thriving community requires defined goals and a clear strategy. Below are five tips to help you build ...
  Community, Marketing Plans, Marketing Strategy, Metrics, Social Media
• You're Like the Air to Me
  In a recent post at the Online Marketing Blog, Adam Singer summarizes Charlene Li's keynote at Search Engine Strategies San Jose last summer. Co-author of the business bestseller Groundswell: Winning in ...
  Customer Engagement, Customer Relationships, Social Media, Social Networking
• Social Media Video Viewing Up 98%
  Time spent viewing video on social networking sites has nearly doubled in the past year, from 503.8 million minutes in October 2008 to 999.4 million in October 2009, according to ...
  Facebook, Nielsen Data, Research Summaries, Social Media, Social Networking, YouTube
• I Just Want to Help You
  You're in the business of communicating, and in the age of Internet-and-mobile, your platforms for doing so have expanded almost exponentially. But here's a down side: From fielding phone calls to checking email ...
  Mobile Marketing, New Media, Social Media
• Gen-Y Women Viewed by Gen-X as Trendsetters
  Gen-Y women have emerged as a distinct and influential consumer demographic, and they wield significant brand influence over older Gen-X women, according to a study conducted by Radar Research for ...
  Brand Awareness, Customer Behavior, Research Summaries, Segmentation, Social Media, Social Networking, Women
• Don't Sow It Alone
  Kevin Nalts, a marketing director who produces hi-lar-ious videos on YouTube under the handle nalts, once joked that after cutting a bazillion notches into his belt, he still has no idea ...
  Social Media, Videos, Word-of-Mouth
• Social Media, Mobile to Guide Holiday Shopping
  Nearly one in five holiday shoppers will rely on digital advancements such as social media and mobile phones for help with holiday shopping this year, according to Deloitte’s 24th Annual ...
  Customer Behavior, E-Commerce, Research, Smartphones, Social Media, Survey Data
• So, It's Like a Barn?
  "It's certainly not unusual that a stand up comedian like Tim Washer would be producing absurdist viral videos," notes AdAge. "What is surprising is that the IBM communications executive is ...
  Humor, Marketing Inspiration, Social Media, Videos, YouTube
• Come Tweet With Me
  Hoping to position Lufthansa as bigger than just a German airline, digital agency Profero has helped it create MySkyStatus—a tool that has brought Lufthansa's branding catch-phrase, "passion for precision," to life ...
  Facebook, Social Media, Taglines, Twitter
• Social Media Users Open to Branding, Marketing
  Consumers flock daily to social media sites to keep in touch with friends and family, but they are also keen to buy from brands that they have seen on these ...
  Branding, Facebook, Research, Research Summaries, Social Media, Twitter, YouTube