Social Media

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• The Cause That Refreshes
  More companies seem to be realizing these days that they can use their power in the marketplace to aim for goals bigger than just bottom-line-related ones. That may be because more consumers, ...
  Customer Engagement, Social Media, User-Generated Content
• Social Media Consumers More Likely to Buy, Recommend
  Two-thirds (67%) of consumers who follow brands on Twitter are more likely to buy those brands after becoming a follower, and 51% of Facebook fans are more likely to buy ...
  Referrals, Research Summaries, Social Media, Word-of-Mouth
• Problem Solved: How Can We Map Social Media to B2B Sales?Claire Coyne
  You've made a couple of forays into social media, and you like what you see! But what tactics are really working out there to draw prospects in—and not turn them ...
  B2B Marketing, Marketing Tips, Sales, Social Media
• Is Social Media the New Addiction?
  Not only do social media consumers visit their favorite social sites throughout the day, but almost one-half (48%) of them check Twitter or Facebook during the night or as soon ...
  Facebook, Research Summaries, Social Media, Twitter
• Making UGC a Picnic
  What's a Picnic (apart from the classic family activity involving a checkered tablecloth and a ton of ants)? A Picnic is a formidably large candy bar proffered by Cadbury, stuffed ...
  Brand Awareness, Social Media, User-Generated Content
• Go With the Global Flow
  A local search strategy should include more than just a presence at Google, Yahoo and Bing, says Jay Berkowitz in an interview at the New Times blog. Search marketers should also ...
  Local Marketing, Search Engine Marketing, Social Media
• They Say Everybody Has One
  Point of fact: One of the most alluring things about Facebook is its infinite capacity to find us a new distraction—be it Farmville, virtual gift-giving or browsing through an old flame's ...
  Community, Facebook, Social Media
• Branding in the Age of Social: Gaining Insight Through ResearchEric Norman
  Do you have a clear picture of your organization's strengths and weaknesses, and of the opportunities and threats in the marketplace? Is your position vis-à-vis your competitors clear and compelling? ...
  Brand Equity, Branding, Market Research, Social Media
• Hispanic Consumers an Untapped Opportunity
  Although most US businesses recognize the growing influence of Hispanic consumers, over one-half (51%) of those surveyed don't market to Latino consumers in Spanish, and 82% have no plans to ...
  Hispanic Marketing, Research Summaries, Social Media
• 18 Use Cases That Show Business How to Finally Put Customers FirstJeremiah Owyang
  Over the last six months, I’ve been working closely with Ray Wang, who is well known as an expert in the Customer Relationship Management space. With my focus on social ...
  CRM, Customer Relationships, Social Media
• Getting to Know You, You, You, You
  A recent Nielsen study found that global consumption of social media increased 82 percent from Dec. 2008 to Dec. 2009 in the 10 countries surveyed, with users spending an average of 5.5 ...
  Facebook, Social Media, Twitter
• Marketing Execs Dish on Budgets, Social Media, and Favorite Gurus, Brands, Publications
  Social media is an essential marketing tool that most companies are embracing in 2010: 70% of senior marketing executives surveyed are planning new social media initiatives during the year, according ...
  Forecasts, Research Summaries, Social Media
• Small Biz Adoption of Social Media Doubles
  Faced with a weak economy and reduced marketing budgets, many small businesses are fighting back with more creative—and less costly—approaches to marketing, including social media, according to a survey from ...
  Research Summaries, Small Business, Social Media
• Gartner: Key CRM Predictions for 2010
  As social networks become even more important for reaching customers, by the end of 2010 Facebook will be the No. 1 social networking site in all but 25 countries and ...
  Digital Marketing, Digital Theory, Facebook, Forecasts, Research Summaries, Social Media
• Study: Social Media Use by Fortune 500
  The adoption of social media is growing among the nation's largest corporations: 22% of the 2009 Fortune 500 companies have public-facing blogs with a post in the past 12 months, ...
  Research Summaries, Segmented Research Data, Social Media
• Charm 'em Like Rhett and Scarlett
  Let's face it: If your marketing approach consists of sporadically touting your company's greatness via the overpopulated social mediaverse, you're about to get absolutely nowhere—except ignored. Or hated. Blacklisted, even.  Frustrated ...
  Collaboration, Customer Engagement, Social Media
• Get Socialized
  "The more comfortable we get about the idea of measuring social media, the more we want to dig into the practical application of it," writes Amber Naslund at the Altitude ...
  Marketing Analytics, Measurement, Social Media
• Why Social, Mobile, and Email Are BFFs (Not Archenemies)Morgan Stewart
  The digital-marketing trifecta of social media, mobile, and email are fueling (not cannibalizing) one another. One clear example is the impact that smartphones are having on the use of email ...
  Collaboration, Email Marketing, Marketing Strategy, Mobile Marketing, Smartphones, Social Media
• Local SMBs Mull Social Media, Online Directories
  Local small and medium-sized businesses are applying social media to their ad plans: Nearly one-third (32%) of SMBs plan to use a page on a social networking site in the ...
  Forecasts, Research Summaries, Small Business, Social Media
• Stay Trendilicious!
  Looking to make your brand trendier? Get a load of Trendistic, a clear and simple way to watch the ebb and flow of buzz on Twitter. A visit to the Trendistic homepage ...
  Keywords, Social Media, Twitter