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• How Television and Video Viewing Habits Are ChangingAyaz Nanji
  The share of weekly video viewing time spent watching linear television (i.e., TV not on-demand) has decreased 16% since 2010, according to recent research from Ericsson.
  Content, Customer Behavior, Research Summaries, Survey Data, Television, Videos
• How Many TV Channels Do People Actually Watch?Ayaz Nanji
  Each month, American adults on average watch just 9.6% of the television channels they receive, according to recent research from Nielsen.
  Customer Behavior, Research Summaries, Television, TV
• Five Future Trends in the Marketing of TelevisionAndy Bryant
  Despite rumors of TV's demise, it has become one of the fastest-growing business sectors. So, what do the next years hold for people responsible for the brand strategies, design, promotion, ...
  Advertising, Brand Management, Brand Positioning, Consumer Electronics, Customer Behavior, Marketing Strategy, Television
• #SocialSkim: Twitter Rebuilding, Google Rejoins Messaging Wars: 13 Stories This WeekChristian Neri
  Twitter just helped brands become more customer-service-friendly, launched a live-streaming app, and finally expanded its character limit. Also: Google's new Allo app takes on Facebook Messenger, the new Instagram feature ...
  Advertising, Content, Customer Service, Digital Marketing, Digital Theory, Facebook, Google, Influencer Marketing, Instagram, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Television, TV, Twitter, YouTube
• #SocialSkim: Facebook's New Teen-Only App, Plus 10 More Stories This WeekChristian Neri
  Facebook again grabbed headlines—this time with an app for teens only. Also: what Facebook plans to take over next, why the Olympics indicate a big shift toward live-streaming, and how ...
  Advertising, Content, Facebook, Marketing Strategy, Mobile Marketing, Pinterest, Social Media, SocialSkim, Television, TV, Videos
• #SocialSkim: Facebook Takes on Adblockers, Plus 11 More Stories This WeekChristian Neri
  This week, Facebook circumvented ad blocking technology but also gave consumers new powers to control ads they receive; Twitter expanded Moments; Snapchat inked a deal to bring you TV show ...
  Advertising, Content, Content Strategy, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Snapchat, Social Media, SocialSkim, Television, TV, Videos
• TV Ads Are Better Than Online Video Ads (and How to Build a Great One)Erik Huberman
  Is there a difference between TV ads and online video ads? If you ask consumers, the answer is a resounding yes. Even if the online video and TV commercial are ...
  Advertising, Marketing Strategy, Television, TV
• Teens' Favorite Media Platforms, Fashion Brands, and RestaurantsAyaz Nanji
  American teenagers now spend more time watching video on Netflix and YouTube than watching traditional cable television, according to recent research from Piper Jaffray.
  Branding, Customer Behavior, Demographics, Research Summaries, Survey Data, Television, YouTube
• #SocialSkim: Facebook Messenger for In-Store Payments? Plus 13 More Stories in This Week's RoundupChristian Neri
  This week, big updates and new capabilities: Facebook looks to leap into mobile payments, and Snapchat unveils a feature-rich update. Also: Instagram's video-length limit; YouTube's plans to take on livestreaming; ...
  Advertising, AI, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Snapchat, Social Media, SocialSkim, Technology, Television, TV, Videos
• #SocialSkim: Are 'Bots' About to Replace Apps? Plus 13 More Stories in This Week's RoundupChristian Neri
  Find out how "bots" are about to revolutionize social, and read all about how Facebook, Twitter, and Pinterest will dive deeper into video. Also: whether Twitter will change its character ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Sales, Social Media, SocialSkim, Television, Tumblr, TV, Twitter, Videos
• #SocialSkim: Instagram: 'Chronological Order Is so... Yesterday'; Plus 11 More Stories in This Week's RoundupChristian Neri
  This week's all about new frontiers: Instagram ditches chronological order and adopts algorithm; Facebook, WhatsApp, and Snapchat push encryption boundaries; and Facebook's Canvas ads could be a mobile game-changer. We'll ...
  Advertising, Community, Content, Customer Behavior, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Technology, Television, TV
• Facial Expression Study: The Most Engaging Super Bowl AdsAyaz Nanji
  Doritos, Marmot, and Heinz produced the most engaging television ads that aired during Super Bowl 50, according to a study that tracked people’s facial expressions while they watched the game.
  Advertising, Research Summaries, Television
• Five Questions to Help You Decide Whether Programmatic TV Is Right for Your BrandJohn Holmes
  Programmatic TV works—but only for the right brands. To help you determine whether your brand is right for it, ask yourself the following questions.
  Advertising, Consumer Electronics, Content, Customer Engagement, High-Tech Marketing, Marketing Strategy, Television
• The State of Digital Video AdvertisingAyaz Nanji
  Marketers are reprioritizing video advertising budgets, shifting their spend from traditional to digital video, according to a recent report from Aol.
  Advertising, Direct Marketing, Research Summaries, Survey Data, Television, Videos
• A Seven-Step Surefire Formula for a Sales-Generating Commercial (Article 2 of 2)Buddy Vaughn
  Grab your customers' attention and get them to respond to your television and radio ads by following these seven tips based on 25 years' experience crafting direct response commercials.
  Advertising, Content, Engagement, Sales, Sales and Advertising, Television, Testimonials, TV, Writing
• Five Steps You Need to Take Before You Spend a Dime on Advertising (Article 1 of 2)Buddy Vaughn
  Usually, advertising doesn't come cheap, but it can be cost-effective—if you do your homework ahead of time and follow some best-practices.
  Advertising, Brand Awareness, Lead Generation, Measurement, Mobile Marketing, Online Marketing, PPC Campaigns, Sales, Sales and Advertising, Social Media, Television
• How to Effectively Market to the Growing US Hispanic MarketJonathan Deesing
  Just as you would when targeting any niche market, you need to follow some basic rules to effectively market to Spanish-speaking customers.
  Hispanic Marketing, Local Marketing, Marketing Strategy, Online Marketing, Segmentation, Social Media, Television
• 2015 Global Ad Spend Forecast by Medium and RegionAyaz Nanji
  Global ad expenditure is expected to grow 4.2% globally in 2015, reaching $531 billion by the end of the year, according to a June forecast from ZenithOptimedia.
  Advertising, Forecasts, Mobile Marketing, Research Summaries, Sales and Advertising, Television
• Consumers' Ideal Cable TV Channel PackageAyaz Nanji
  Some 82% of consumers want to receive only the television channels of their choice rather than having to subscribe to set cable/satellite channel bundles, according to a recent report from ...
  Customer Behavior, Research Summaries, Survey Data, Television
• #SocialSkim: LinkedIn's Social App Elevate, Plus 9 More Stories in This Week's RoundupAngela Natividad
  Get the latest on a spankin' new LinkedIn app, Elevate, which helps you plan social content. Also: Hillary's hyper-social presidential bid, Twitter's fancy new homepage, and a potential new Vine ...
  Advertising, Content, Content Marketing, Digital Theory, Facebook, LinkedIn, Millennials, Nonprofits, Social Listening, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos, Vine