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• Hyperlocal Advertising Strategies for SMBsGretchen Joyce
  Most SMBs may not realize that it is possible—and affordable—to target relevant consumers in close proximity to their stores by using an online, neighborhood-level targeting approach.
  Advertising, B2C, Customer Acquisition, Digital Marketing, Local Marketing, Location-Based Marketing, Retail Marketing, Small Business, SMBs
• #SocialSkim: Social Media This Week, Including Facebook's Big Plans, LinkedIn and TeensAngela Natividad
  Just when you think you get social, it changes again. (That's part of its charm.) See two examples of subversive social culture, Facebook's plans to bring internet to the 'net-less, ...
  Advertising, Digital Marketing, Digital Theory, Facebook, LinkedIn, Mobile Marketing, Retail Marketing, Social Business, Social Media, Social Networking, SocialSkim, Twitter, User-Generated Content, Videos, Vine
• Eight Tips for Creating a Great LinkedIn Business PageJessica Davis
  Is your LinkedIn business page up there with the best? It should be... After all, it's a sought-after online destination for business networking, hiring, and even financing.
  Advertising, B2B Marketing, Branding, Customer Acquisition, LinkedIn, Social Business, Social Media, Social Networking
• #SocialSkim: Social Media This Week, Including Teens Finally TweetingAngela Natividad
  Summer's nearly over, but the social space is just warming up. Get the latest on Geek Week, Twitter, Facebook, Jeff Bezos's WaPo buy, Yahoo's absorption of Rockmelt, and responsive design. ...
  Advertising, Facebook, LinkedIn, Marketing Strategy, Mobile Marketing, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube
• Five Ways to Realize Greater Value From Programmatic AdvertisingDavid Jacobs
  Today's marketers have a lot of questions about programmatic advertising: Where do I start? If I automate my bids, will I be sacrificing quality for "low rent" inventory? How much ...
  Advertising, Digital Marketing, Digital Theory, Marketing Automation, Marketing Strategy
• Mobile Minute [Video]: How Google's Chromecast Changes Mobile TVKathryn Legendre
  Google recently announced Chromecast, a $35 device that shakes up mobile TV—and TV in general. Will Google finally own the living room?
  Advertising, Digital Theory, Mobile Marketing, Smartphones, Technology, Television, TV
• #SocialSkim: Social Media This Week, Including Facebook's TV-Like AdsAngela Natividad
  We’ve got a handy tip on producing better Tweets, a how-to for LinkedIn’s Sponsored Updates, and lots of exciting Facebook news, including its upcoming TV-like ads, embeddable Facebook posts, and ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Google, LinkedIn, Pinterest, Social Business, Social Media, Social Networking, SocialSkim, Twitter
• Four Agri-Marketing Campaigns Any Marketer Can Learn FromDoug Austin
  Innovative marketing campaigns may not be the first thing that comes to mind when you think of the agricultural industry, but these four campaigns have something to share with ...
  Advertising, Digital Marketing, Social Media, YouTube
• Social Media and the GovernmentNicole Rose Dion
  We all knew that one day the government would catch up with this thing called "social media." It was only a matter of time. But it's somewhat surprising that the ...
  Advertising, Corporate Blogging, Digital Theory, Retail Marketing, Social Business, Social Media
• The Email Marketing Holiday Calendar [Infographic]Verónica Jarski
  Time to prepare for the holiday season (which isn't as far off as you think)! The Email Marketing Holiday Calendar infographic by ExactTarget offers planning tips for July through December.
  Advertising, Customer Behavior, Customer Engagement, Email, Email Marketing, Marketing Strategy, Marketing Tips, Retail Marketing
• #SocialSkim: Social Media This Week, Including Social Analytics and Improved MeetingsAngela Natividad
  It's gonna be a long summer. To tide you over, we've got a cat with a British accent, some branded coattail-riding on the royal baby, updates to Tumblr and Adobe ...
  Advertising, Branding, Customer Service, Facebook, Google, High-Tech Marketing, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos, Vine, Web Analytics
• Top 10 Video Sites, YouTube Networks, and Ad PlatformsAyaz Nanji
  Americans viewed a record 20 billion video ads in June 2013, and Google Sites, driven by video viewing at YouTube.com, ranked as the top online video content property for the ...
  Advertising, Content, Digital Marketing, Google, Research Summaries, Videos, YouTube
• Direct Mail Marketing, Direct Profit? [Infographic]Verónica Jarski
  Despite the persistent rumors that print is dead, mailboxes everywhere continue to get stuffed with direct mail marketing pieces. But how successful is direct mail marketing really?
  Advertising, Customer Behavior, Direct Marketing, Email, Sales and Advertising, Search Engines
• #SocialSkim: Social Media This Week, Including Social as Riot Control, A/B TestingAngela Natividad
  You'll look forward to the next "hump day" after this week's top viral video. We'll also look at how social affects—maybe even calms—riled-up crowds. Learn how to embed Instagram pics ...
  Advertising, Content, Facebook, Instagram, LinkedIn, Marketing Strategy, Measurement, Metrics, Retail Marketing, Social Business, Social Media, Social Networking, SocialSkim, Twitter
• Video Statistics: The Marketer's Summary [Infographic]Verónica Jarski
  As Vine and Instagram Video battle for users, one thing is clear: People go crazy for online videos. Here's an infographic explaining why consumers watch product videos and their effect ...
  Advertising, Content, Content Marketing, Customer Behavior, Digital Marketing, Product Marketing, Sales and Advertising, Videos
• Mark Twain's 10-Sentence Course on Branding and MarketingTom Bentley
  Samuel Clemens created the cherished celebrity known as Mark Twain as surely and craftily as he created Huck Finn. The man had "platform" a century before the concept had circulation.
  Advertising, Brand Loyalty, Brand Management, Brand Positioning, Branding, Career Management, Content, Content Marketing, Humor, Marketing Strategy, Positioning, Writing
• How to Use Visual QR Codes to Increase Customer Engagement 25%Uriel Peled
  Though hundreds of millions of QR Codes are being generated every year, it seems customers are not scanning them as much as marketers were expecting. The key to unlocking that ...
  Advertising, Customer Engagement, Logos, Mobile Marketing, Print Collateral, Retail Marketing
• #SocialSkim: Social Media This Week, Including the Usual Suspects (AKA, New Tricks and Tools)Angela Natividad
  Happy post-Independence Day! Fireworks may still be exploding in our ears, but as usual we've got a bunch of new tricks and tools for you this week. Read about Vine's ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Measurement, Metrics, Mobile Marketing, PowerPoint, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Videos, Vine
• Three Steps to a More Effective Converged Media StrategySam Decker
  The new world order of media and advertising demands that brands find new ways to drive consumer engagement. They must now look for ways to optimize paid, owned, and earned ...
  Advertising, Content, Digital Theory, Integrated Marketing, Marketing Strategy, Product Marketing, Social Media
• Free and Paid Ways to Promote Your Brand on YouTubeAlesia Krush
  Can a marketer combine free and paid YouTube promo methods in a campaign? Of course. Moreover, if you do it the smart way, each individual method becomes more effective.
  Advertising, Google, Video Blogs, YouTube