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• #SocialSkim: Social Ad Spend Evolves, Hyperlapse for Marketing, Better Twitter Search, More!Angela Natividad
  Do you want to pay to play? Find out how ad spend in social media is evolving. You'll also learn eight ways to use Hyperlapse for marketing, what a brand ...
  Advertising, Branding, Consumer Electronics, Content, Content Marketing, Demographics, Digital Marketing, Digital Theory, Facebook, Instagram, Interactive Marketing, Marketing Strategy, Mobile Marketing, Small Business, SMBs, Social Media, SocialSkim, Twitter, Web Content
• Social Media Use by Small Businesses [Infographic]Ayaz Nanji
  Small and midsize businesses (SMBs) now spend more on social marketing than on any other media category, according to a recent report from BIA/Kelsey.
  Advertising, Facebook, Instagram, Pinterest, Research Summaries, SMBs, Social Media, Social Networking, Survey Data, Twitter
• #SocialSkim: Facebook Demographics, Social Strategies, LinkedIn Posts, and Fashion Week!Angela Natividad
  School's back in session, but social hasn't stopped. Score a cheat-sheet on Facebook demographics, consider what strategies other marketers are using for social media, ponder what makes a LinkedIn post ...
  Advertising, B2C, Content, Demographics, Digital Marketing, Digital Theory, E-Commerce, Facebook, LinkedIn, Marketing Strategy, Retail Marketing, Social Media, Social Networking, Twitter, Web Content
• Using Click-to-Call to Capture Mobile AudiencesJoe Marcallini
  Mobile search is predicted to prompt 70 billion calls to businesses in 2018. Is your business capturing those mobile leads? Does it plan to?
  Advertising, Google, Mobile Marketing, Sales, Sales and Advertising, Smartphones, Websites
• Six Tactics for Successfully Marketing to MillennialsDave Hawley
  Developing a Millennials-focused marketing strategy is a must: They are, after all, the largest generation by number and they already have enormous purchasing power. They also have unique generational characteristics ...
  Advertising, Data, Demographics, Marketing Communications, Marketing Strategy, Millennials, Social Media, User-Generated Content
• How Social Media Advertising Affects SalesAyaz Nanji
  The middle of the sales funnel is where social media advertising has the biggest impact, according to a recent report from Convertro and AOL Platforms.
  Advertising, Research Summaries, Sales, Sales and Advertising, Social Media
• B2B Email Newsletter Advertising: Benchmarks and TrendsAyaz Nanji
  Nearly one-third (31%) of companies that advertise in B2B email newsletters buy only email advertising, eschewing print and other digital buys, according to a recent report from MediaRadar.
  Advertising, B2B Marketing, Email, Email Marketing, Newsletters, Research Summaries
• #SocialSkim: Fresh From Apple, Instagram for Couponing, Twitter 'Buy' Button, More!
  Get the latest on Apple's freshest products (and less-fresh promo vid), plus a retailer's use of Instagram for creative couponing, Twitter's "buy" button experiments, and a Tinder for marketers and ...
  Advertising, Brand Awareness, Consumer Electronics, Content, Content Marketing, Content Strategy, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Retail Marketing, Twitter
• How Product Packaging Affects Buying Decisions [Infographic]Verónica Jarski
  Is your product packaging conveying the right message? Here's a look at the elements of successful packaging and how they affect consumers.
  Advertising, Brand Management, Creativity, Customer Behavior, Customer Insight, Logos, Product Marketing
• #SocialSkim: Brands and Hyperlapse, Twitter Trends, Facebook Search, Royalty-Free Pics, More!Angela Natividad
  See what (and how) brands are using Hyperlapse, how Twitter is helping you "get" trends, what royalty-free photo service will save your life, how Facebook is helping you search through ...
  Advertising, B2C, Branding, Content, Content Marketing, Content Strategy, Customer Engagement, Digital Marketing, Digital Theory, Facebook, Humor, Inbound Marketing, Instagram, Interactive Marketing, Mobile Marketing, Online Marketing, Social Media, SocialSkim, Twitter, Web Content
• Do Your New Products Have Real Competitive Advantages?Rick Steinbrenner
  How can you make sure your new product programs have the right kinds of competitive advantage? You need to think big—and "outside the box." So follow these steps for ...
  Advertising, B2C, Brand Management, Brand Positioning, Branding, Marketing Strategy, Product Management, Product Marketing, Retail Marketing
• #SocialSkim: Instagram's Spinoff, Facebook's Latest Ad Offering, the Feds and Twitter, More!Angela Natividad
  Get the scoop on Instagram's new spinoff app Hyperlapse, Twitter's plans to send agencies to #FlightSchool, Facebook's latest ad offering, and why the Feds are watching tweets way more closely ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Snapchat, SocialSkim, Web Content
• #SocialSkim: Facebook Ads and Satire, Twitter Experiments, Tumblr User Insights, Vine, ALS, More!Angela Natividad
  Be among the first to scope out Facebook's plans to double some ads and help users separate truth from satire, Twitter's experiments with users' timelines, a veritable Vine-fest, new user ...
  Advertising, Content, Content Marketing, Customer Engagement, Digital Marketing, Digital Theory, Facebook, Humor, Interactive Marketing, Mobile Marketing, Nonprofits, Online Marketing, Social Media, SocialSkim, Twitter, Vine
• Mobile SEM: Vital for Mobile Marketing and Your Online SuccessLeonard Tan
  Young and old alike have their eyes glued to their mobile phones. Some companies haven't caught on yet that this new behavior is an important marketing opportunity. Here's how you ...
  Advertising, B2C, Customer Behavior, Marketing Strategy, Mobile Marketing, Retail Marketing, Search Engine Marketing, Website Design, Websites
• Your Essential Guide to Brand Integration on YouTube [Infographic]Verónica Jarski
  Boost brand awareness and customer engagement by integrating your brand with a YouTuber's audience.
  Advertising, Brand Ambassadors, Brand Awareness, Content, Customer Engagement, Product Marketing, Videos, YouTube
• #SocialSkim: Robin Williams, Promoted Tweets, a Viral Challenge, Cozying Up to Business, More...Angela Natividad
  See how the 'Net and brands celebrated Robin Williams's colorful life. Find out how many marketers have dived into Promoted Tweets, what online challenge is going viral, and how YouTube ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Lead Generation, LinkedIn, Mobile Marketing, Nonprofits, Online Marketing, Public Relations, Sales, Social Media, Social Networking, SocialSkim, Television, Twitter, User-Generated Content, Videos
• Introducing the Finalists for MarketingProfs' Second Annual Bright Bulb B2B AwardsJo Roberts
  The MarketingProfs Bright Bulb B2B Awards celebrate the excellence, innovation, and brilliance of today's B2B marketers, agencies, brands, and marketing campaigns. Here's a look at our 2014 finalists.
  Advertising, B2B Marketing, Content Marketing, Creativity, Digital Marketing, Marketing Inspiration, Marketing Strategy, Thought Leadership
• #SocialSkim: Tricks for Hacking Social: Snapchat, Twitter, Self-Destructing Pics Everywhere...Angela Natividad
  This week was packed with tricks for "hacking" social. We give you the definitive guide to Snapchat hacks, a Twitter feature that'll encourage followers to retweet for goodies, self-destructing photo ...
  Advertising, Customer Behavior, Digital Marketing, Digital Theory, Facebook, Instagram, Online Marketing, Pinterest, Snapchat, Social Media, SocialSkim, Twitter, YouTube
• #SocialSkim: Acquisitions by Twitter and Pinterest, Instagram's Bolt vs. Snapchat, Life After Like, More!Angela Natividad
  The tectonic plates of social are moving! Get the latest on acquisitions—including Twitter's Madbits buy and Pinterest's Icebergs buy—plus tips on how to hook users in stories, where Instagram is ...
  Advertising, Branding, Content, Content Marketing, Digital Marketing, Digital Theory, Humor, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Presentations, Social Media, Social Networking, SocialSkim, Twitter, Vine
• #SocialSkim: Facebook Mood Manipulator, and News From Snapchat, Reddit, Instagram, More!Angela Natividad
  Still peeved about Facebook manipulating your feelings? A clever Mood Manipulator plugin lets you decide how your News Feed feels. We've also got Snapchat news, Reddit Live, an Instagram case ...
  Advertising, B2C, Blogging, Brand Awareness, Branding, Content, Customer Engagement, Digital Theory, Direct Marketing, E-Commerce, Facebook, Instagram, Marketing Strategy, Pinterest, Public Relations, Retail Marketing, Snapchat, Social Media, Social Networking, SocialSkim